About Creative

MEDIA ALERT - Announcing Creative Flex: Ultra Light Headphones with Punchy Bass and Clear Vocals

The Affordable Foldable On-Ear Headphones Feature Comfortable Leatherette Earcups, Tangle-Free Cable, Inline Mic and Remote as well as Changeable Color Tabs for Lively Audio on the Go with Flexible Styling Options

BERLIN, Germany - Creative Technology Ltd today announced the Creative Flex. The ultra lightweight foldable headphones with punchy bass and clear vocals is designed for urban travelers to bring out the best in their music, movies or games on the walk to work, commute on the train or trip to the coffee shop.

The on-ear headphones with 90-degree swivel earcups lined in plush leatherette offer flexible wearing and a comfortable fit for anyone. The ergonomic design creates passive attenuation of ambient noise while providing maximum comfort for hours of listening pleasure without fatigue. The headphones even come with four changeable color tabs — all at an amazingly affordable price.

Engineered for music on the go, the specially tuned Neodymium drivers on the Creative Flex actually deliver powerful, dynamic sound with punchy bass that are comparable to the acoustic performance of much larger drivers.

The tangle-resistant cable of the Creative Flex comes with an inline microphone and remote control for calls and playback, allowing freedom of movement while keeping users connected. Users can switch between calls and music with just a touch of a button.

The earcups can be folded for easy, convenient storage and fits easily into almost any bag without taking up too much space.

The Creative Flex also includes four pairs of interchangeable colour tabs that allow users to personalize their headphones and match their style of the day — it's like having four headphones for the price of one.

Features and Specifications

Pricing and Availability

The Creative Flex is available now at USD39.99 at the online store at www.creative.com.

For in-store availability, please refer to local authorised dealers.

For more information about the Creative Flex, visit www.creative.com.

About Creative
Creative is a worldwide leader in digital entertainment products. Famous for its Sound Blaster® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment with cutting-edge audio solutions which include premium wireless speakers, wireless headphones, and powerful audiophile-grade amplifiers and digital audio converters. Today, Creative re-invents the Sound Blaster, which has a user base of over 400 million, with its ground-breaking Sound Blaster Roar and Sound Blaster X7 that aim at the new mobile networked generation by bridging the worlds of the computer, smartphones, and tablets. Creative's proprietary technologies, innovative hardware, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment - anytime, anywhere.

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This announcement relates to products launched in Asia Pacific. Availability is subject to change without notice and may differ elsewhere in the world according to local factors and requirements. Creative, the Creative logo and Sound Blaster are trademarks or registered trademarks of Creative Technology Ltd in the United States and/or other countries. All rights reserved. All other trademarks are the property of their respective owners.

CONTACT INFORMATION

Creative Technology Ltd
Eugene Chong
(65) 6895 4190
yochong@ctl.creative.com