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Creative Announces Live!® Cam Connect HD - Skype-Certified Web Camera with Liquid Crystal Auto Focus Lens and Noise-Canceling Microphone

Outstanding Call Clarity for Skype and Voice Chat

SINGAPORE – 27 March 2012 – Creative Technology Ltd today announced the Creative Live!® Cam Connect HD web camera, featuring a liquid crystal auto focus lens, noise-canceling microphone and Skype certification for 720p HD video calls at up to 30 fps. Priced at only S$99.00, the Live! Cam Connect HD features built-in H.264 hardware video processing to ensure smooth, fast video without compromising image quality or taxing PC system resources.

Creative Live! Cam Connect HD
Creative Live! Cam Connect HD

"We designed the Live! Cam Connect HD to deliver outstanding video and sound quality. Using a high-performance liquid crystal auto focus lens and noise-canceling microphone, the Live! Cam Connect HD makes Skype calls and voice chat look and sound phenomenal," said Ryan Richards, Product Marketing Manager for Creative Labs, Inc. "The power of built-in hardware encoding ensures that the quality of video communications far surpasses what any integrated web camera can offer."

Using a patented technology to transform a simple liquid crystal cell into a variable focus lens, liquid crystal auto focus operates silently without introducing mechanical noise that could otherwise be picked up by the camera's microphone.

The Creative Live! Cam Connect HD includes the robust Live! Central 3 software suite, which provides advanced video and audio effects, avatar creation, movie creation, desktop sharing features and remote monitoring capabilities from a phone or PC.

Creative Live! Cam Connect HD Technical Specifications

  • 720p HD sensor
  • 1280 x 720 video resolution
  • 8 megapixel picture resolution*
  • 30 fps frame rate @ 720p quality
  • Auto focus liquid crystal lens
  • Integrated noise-canceling microphone
  • Plug & chat with Windows, Mac OS X 10.5 and Linux 2.6
  • Snapshot button
  • Multi-attach base

*software enhanced

Pricing and Availability
The Creative Live! Cam Connect HD will be available at The CREATIVE Stores at International Business Park and Marina Square, the online store at and authorised dealers in Singapore from end March 2012 onwards at the suggested retail price of S$99.00. 

For more information about the Creative Live! Cam Connect HD, please visit

About Creative
Creative is a worldwide leader in digital entertainment products. Famous for its Sound Blaster® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed ZEN® MP3 and portable media players. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment - anytime, anywhere.

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This announcement relates to products launched in the Asia Pacific. Availability is subject to change without notice and may differ elsewhere in the world according to local factors and requirements. Sound Blaster, ZEN, and Live! Cam are trademarks or registered trademarks of Creative Technology Ltd in the United States and/or other countries.  All other trademarks are the property of their respective owners.