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Creative Unveils the Best Wireless Audio On-the-Go with the All New ZEN X-Fi3 at IFA Berlin 2011

The Latest Incarnation of the ZEN X-Fi Delivers Premium Wireless Audio On-the-Go Through X-Fi Restoration, Lossless Music Support, the apt-X Codec and Bluetooth -- All at an Incredibly Affordable Price

SINGAPORE - 1 September 2011 - Creative Technology Ltd today announced the launch of the Creative ZEN X-Fi3 music, photo and video player with X-Fi audio technology-enabled Bluetooth wireless audio playback and support for lossless audio and a wide range of other music formats. Just 65 x 45.5 x 12.5 mm in size, the Creative ZEN X-Fi3 is packed with features including a microSD card slot, video-out, and 2" TFT screen with touch-buttons, and it is priced from only S$149. The Creative ZEN X-Fi3 will debut at IFA 2011 in Berlin from 2 - 7 September 2011.

Key Features of the Creative ZEN X-Fi3

• Superior Wireless Connectivity with Bluetooth 2.1 and apt-X
  The built-in apt-X codec allows users to enjoy superior wireless Bluetooth music transmission (that sounds as good as a wired connection) when Creative ZEN X-Fi3 is used with all compatible stereo Bluetooth devices such as Creative's comprehensive line-up of Bluetooth headphones and speakers 
• X-Fi Quality Audio
  Creative ZEN X-Fi3 lets users re-experience their music in pristine crystal clear quality and detail through the revolutionary power of X-Fi. With X-Fi Crystalizer, users will experience their digital music the way it was meant to be heard, with lost details restored. With X-Fi Expand, users will enjoy the most natural sound staging available in headphone audio today
  • X-Fi Crystalizer
    Digital Music today pales in comparison to the real thing. That's because important details disappear in the high and low ranges when users rip their CDs into digital music. X-Fi Crystalizer intelligently restores lost details instantly to amazing clarity
  • X-Fi Expand
    X-Fi Expand intelligently moves a conventional left/right earphone stereo source away from a user's ears, virtually expanding it for an audio experience with a breathtakingly realistic depth of field. Users will feel as if they were listening to their music from a pair of high-end speakers
• Support for a Wide Range of Audio Formats that Include Lossless Audio
  Creative ZEN X-Fi3 allows users to enjoy their music even in lossless audio formats (FLAC files) besides accessing all their content and music in various formats such as MP3, WMA and Audible 4. In addition, the player also supports iTunes Plus - also known as unprotected AAC (.m4a)
• Additional Space for Music with microSD Card Slot
  Users can add up to 32GB* of music on top of the player's built-in memory
• Video-out
  Users can enjoy movies or share images with family and friends on a larger screen, when they connect Creative ZEN X-Fi3 to a TV via the player's video-out connector (A/V cable available separately)

"With Creative, you will always get best value performance when it comes to portable media players. Earlier this year, we introduced the ZEN Style M300 that surprised everyone with how many features one could pack into a tiny device at such a low price point," said Ting Lai Chu, Vice-President of the Advanced Multimedia Group at Creative Technology Ltd.

"Now here at IFA Berlin 2011 with the ZEN X-Fi3, we're all set to amaze everyone once more, but this time with a portable media player that delivers the best possible wireless audio experience in the market. ZEN X-Fi3 will set a new benchmark in what premium audio performance should be for a portable media player."

Technical Specifications of the Creative ZEN X-Fi3

• Display: 2" TFT with 262K colors
• Capacity⁽¹⁾ : 8GB , 16GB
• Wireless: Bluetooth 2.1 (supports apt-X, AVRCP & A2DP)
• Audio formats⁽²⁾: FLAC, non-protected AAC (*.M4A) from iTunes Plus^® , MP3, WMA (DRM9), WAV(IMA-ADPCM), Audible Format 4, Audible AAX
• X-Fi™ Audio Enhancement : Adjustable Crystalizer / Expand effects
• Video formats⁽³⁾ : WMV9, MPEG4-SP, AVI (DivX4/5, XviD)
• Video / Audio out : PAL or NTSC / Stereo (via A/V cable sold)
• Photo formats: JPEG
• Built-in Microphone for Voice Recording
• Built-in FM Radio with 32 station presets
• Built-in Speakers for sharing music out loud
• Battery Playtime⁽⁴⁾  :
  • up to 20 hours of audio (mp3,128kbps)
  • up to 5 hours of video
• Dimensions: 65 x 45.5 x 12.5mm (est.)
• Weight: 45g (est.)

1. Availability may differ in different regions.
2. Non-protected AAC (.M4A) from iTunes Plus^®. Supports FLAC of up to 1.1Mbps.
3. This product is not certified by DivX Inc. and may not play all DivX 4 and DivX 5 files. XviD encoded files are playable if they are encoded as standard MPEG-4 Simple (SP) or Advanced Simple Profile (ASP) without GMC and QPEL support. Appropriate codecs must be preinstalled.
4. Actual battery life and playtime will vary with use and settings. Battery has limited recharge cycles.

* 1GB = 1,000,000,000 bytes. Available capacity will be less. Reported capacity will vary.

Pricing and Availability
The Creative ZEN X-Fi3 portable media players will be available at the Creative online store at sg.store.creative.com from end Oct 2011 onwards. They will also be available at The CREATIVE Stores outlets at International Business Park, Marina Square and authorised dealers in Singapore from end Oct 2011 onwards at the following suggested retail prices:

• Creative ZEN X-Fi3 8GB S$149.00
• Creative ZEN X-Fi3 16GB S$189.00

For more information about Creative ZEN X-Fi3 portable media players, please visit www.creative.com.

About Creative
Creative is a worldwide leader in digital entertainment products. Famous for its Sound Blaster^® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed ZEN^® MP3 and portable media players. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment - anytime, anywhere.

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This announcement relates to products launched in the Asia Pacific. Availability is subject to change without notice and may differ elsewhere in the world according to local factors and requirements. ZEN and Sound Blaster are trademarks or registered trademarks of Creative Technology Ltd in the United States and/or other countries. All other trademarks are the property of their respective owners.