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Creative Aurvana In-Ear3 Earphones Bring Studio Quality Audio Indulgence to the Most Discerning Listeners

Powered by Dual Balance Armature Drivers for Precise Sonic Performance and Featuring Excellent Noise Isolation of Up to 98%, the Creative Aurvana In-Ear3 is the Ideal Choice for Musicians and Critical Listeners

SINGAPORE – 7 June 2011 – Creative Technology Ltd today announced the Aurvana In-Ear3 earphones that are powered by dual balanced armature drivers for precise sonic performance and feature an intelligent AuraSeal™ in-ear design that blocks up to 98% of external noise, letting users immerse in studio quality sound anytime, anywhere. The Creative Aurvana In-Ear3 earphones are the first dual balanced armature in-ear earphones to come out of the Creative Aurvana range of audio solutions, and were purposefully designed to make users feel as if they have a pair of micro studio speakers in their ears.

At the heart of these earphones lies the beat of decades of audio heritage from Creative and the unwavering dedication of the team behind Creative’s signature Aurvana series of premium headphones and earphones – which has seen the likes of renowned audio products such as the Creative Aurvana In-Ear2 and Creative Aurvana Air earphones, and the Creative Aurvana Live! and Creative Aurvana X-Fi headphones.

The Creative Aurvana In-Ear3 earphones are powered by two micro balanced armatures on each side, one efficiently managing the higher frequencies (tweeter), while the other manages the lower frequencies (woofer). The earphones incorporate an angled acoustic tube design with a patent-pending acoustic partition separating the tweeter and woofer audio, preventing premature mixing of the audio and resulting in a harmonious blend of detailed highs and rich mids/lows precisely channelled into the ear canal, delivering unparalleled playback resolution.

Its AuraSeal in-ear design with ergonomically contoured silicone eartips also blocks out up to 98% of external noise, allowing users to accurately audition their music and mixes. In addition, its high purity oxygen-free copper cable significantly reduces unwanted distortion for crystal clear sound reproduction. Crafted with a striking dark chrome finishing, the Creative Aurvana In-Ear3 earphones empower users to experience recordings as faithfully as originally intended, and are ideal for musicians or critical listeners.

The Creative Aurvana In-Ear3 offers users an ultra comfortable and secure fit by an over-the-ear cable loop design which fashions a sturdy and convenient wearing style that anchors the buds in users’ ears even during active pursuits. The Creative Aurvana In-Ear3 earphones also come with a compact travel pouch and cable management holder for portable convenience, plus 2 sets of precisely contoured S, M, L sized silicone eartips, 2 sets of foam eartips, a cleaning tool for hygiene maintenance and an airplane adapter for enjoying premium audio during flights.

Key Features of the Creative Aurvana In-Ear3 Earphones

• Perfect Acoustics
  • The precise dual balanced armature tweeter and woofer with a passive crossover network produces clearer, smoother and more accurate sound reproduction, and a patent-pending acoustic partition separates the highs (tweeter) and mids/lows (woofer) audio until it reaches the ear canal to produce a more defined audio soundscape. The angled sound tube design provides a more natural fit in the ear canal
• Excellent Noise Isolation
  • Intelligent AuraSeal™ in-ear design with comfortable silicone eartips creates a perfect acoustic seal with up to 98% noise isolation
• Secure Fit
  • The over-the-ear cable loop design offers a sturdy and convenient wearing style that stays securely on even during active pursuits
• Lightweight and Portable
  • Compact and lightweight in construction, the Creative Aurvana In-Ear3 works just like a pair of unobtrusive studio speakers for critical listening or monitoring of mixes while on-the-go, and is an ideal companion for portable audio samplers, media players, laptops or music phones
• Easy to Store and Carry
  • Store the earphones in the supplied acrylic case, or in the compact travel pouch which comes with a cable management holder for portable convenience

Technical Specifications of the Creative Aurvana In-Ear3 Earphones

• Drivers: Dual Balanced Armature
• Frequency Response: 10Hz ~ 17kHz
• Impedance: 28 ohms
• Sensitivity (1kHz): 112dB/mW
• Connectivity: 3.5mm gold-plated plug
• Cable length: 1.2m oxygen-free copper cable
• Product weight: 13g
• In-Box Accessories: 2 sets of S, M, L sized silicone eartips, 2 sets of foam eartips, airplane adapter, travel case with cable management, cleaning tool

Pricing and Availability
The Creative Aurvana In-Ear3 will be available at The CREATIVE Stores at International Business Park and Marina Square, the online store at sg.store.creative.com and authorised dealers in Singapore from mid June 2011 onwards at the suggested retail price of S$199.

For more information about the Creative Aurvana In-Ear3, please visit www.creative-aurvana.com.

About Creative
Creative is a worldwide leader in digital entertainment products. Famous for its Sound Blaster^® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed ZEN^® MP3 and portable media players. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment - anytime, anywhere.

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This announcement relates to products launched in the Asia Pacific. Availability is subject to change without notice and may differ elsewhere in the world according to local factors and requirements. Aurvana, AuraSeal, X-Fi, Sound Blaster and ZEN are trademarks or registered trademarks of Creative Technology Ltd in the United States and/or other countries. All other trademarks are the property of their respective owners.