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Creative Inspire S2 Wireless Speaker System Wins Bluetooth Special Interest Group Best of CES Award

Creative Inspire S2 Wireless Speaker System

SINGAPORE - 14 January 2010 - Creative Technology Ltd. today announced that the Creative Inspire S2 Wireless speaker system won the Bluetooth Special Interest Group (Bluetooth SIG) Overall Best of CES Award at the 2010 Consumer Electronics Show in Las Vegas, USA.

"A heartfelt congratulations to Creative and apt-X for their Best of CES 2010 Overall Winner award for the Creative Inspire S2 Wireless speakers," said Michael Foley, Ph.D., Executive Director, Bluetooth SIG. "These wireless speakers bring together functionality, innovative design and a positive user experience to capture the very best in the evolution of Bluetooth technology."

The Creative Inspire S2 Wireless speaker system was chosen from a field of 54 devices which were carefully tested and inspected by the Bluetooth SIG based on a variety of criteria including interoperability testing, containing expected profiles, and ease of use. Bonus points were awarded to those products that included Experience Icons on the product packaging or the product website, and also for products utilising the newly adopted Bluetooth V3.0 specification.

"We're thrilled that the Creative Inspire S2 Wireless was recognised by the Bluetooth Special Interest Group as the Overall Best of CES winner," said Joseph Lee, Marketing Manager for Advanced Multimedia Group at Creative. "It's great to expand upon Creative's reputation for audio innovation with such strong recognition for developing wireless audio products, an area that provides us with an exciting market opportunity."

As the Bluetooth SIG Overall Best of CES winner, the Creative Inspire S2 Wireless speaker system will be featured in the Spring 2010 issue of the Bluetooth SIG magazine, SIGnature.

About Creative
Creative is a worldwide leader in digital entertainment products. Famous for its Sound Blaster® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed ZEN® MP3 and portable media players. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment - anytime, anywhere.

About Bluetooth® Wireless Technology
Bluetooth wireless technology is the global short-range wireless standard for personal connectivity of a broad range of electronic devices. The technology continues to evolve, building on its inherent strengths - small-form factor radio, low power, low cost, built-in security, robustness, ease-of-use, and ad hoc networking abilities. This evolution now provides manufacturers and consumers with three options for connecting wirelessly - classic Bluetooth technology for use in a wide range of consumer electronics; Bluetooth high speed technology for the transfer of video, music and photos between phones, cameras, camcorders, PCs and TVs; and Bluetooth low energy for low power sensor devices and new web services within the healthcare, fitness, security, home entertainment, automotive and automation industries. More than eight new Bluetooth enabled products are qualified every working day and more than 19 million Bluetooth units are shipping per week. There are nearly three billion Bluetooth devices in the marketplace and that number climbs daily, making it the only proven wireless choice for developers, product manufacturers, and consumers worldwide.

About the Bluetooth SIG
The Bluetooth Special Interest Group (SIG), comprised of leaders in the telecommunications, computing, consumer electronics, automotive and network industries, is driving development of Bluetooth wireless technology and bringing it to market. The Bluetooth SIG includes Promoter group companies Ericsson, Intel, Lenovo, Microsoft, Motorola, Nokia and Toshiba, along with over 12,000 Associate and Adopter member companies. The Bluetooth SIG, Inc. headquarters are located in Kirkland, Washington, U.S.A. For more information please visit

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This announcement relates to products launched in the Asia Pacific. Availability is subject to change without notice and may differ elsewhere in the world according to local factors and requirements. Sound Blaster and ZEN are trademarks or registered trademarks of Creative Technology Ltd in the United States and/or other countries. All other trademarks are the property of their respective owners.