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Creative Brings the ZEN® Experience to the Maximum with ZEN® MX

Plug-and-Play Convenience and Incredible Value for Money Makes ZEN® MX An Absolute Winner

SINGAPORE - 20 May 2009 - Creative Technology Ltd. today introduced the Creative ZEN MX, a credit card-sized digital media player for music, video and photos. Bringing the ZEN experience to the maximum, the Creative ZEN MX builds on the accolade garnering design of the Creative ZEN to deliver the same stylish, feature-rich design and ultra portability with incredible value for money.

Extremely hassle-free, the Creative ZEN MX is easy to use right out of the box. Simply connect to a PC or laptop directly for instant recognition and a removable drive pops up in Windows XP or Vista as an external storage device. The bundled Creative Centrale software lets users manage their video, music and photos easily between their PC and the player.

The Creative ZEN MX comes with a large vibrant 2.5” TFT 16.7 million colour screen, a SD/SDHC memory expansion slot to store more media content, built-in FM Radio, voice recorder, alarm clock and ZEN Patented navigation that delivers the same wonderful experience of the award-winning Creative ZEN.

Pricing and Availability
The Creative ZEN MX will be available at The CREATIVE Stores at International Business Park and Marina Square, the online store at and authorised dealers in Singapore from mid June 2009 onwards at the suggested retail prices of S$189.00 for the 8GB model and S$249.00 for the 16GB model.

For more information about the Creative ZEN MX, please visit

About Creative
Creative is a worldwide leader in digital entertainment products. Famous for its Sound Blaster® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed ZEN® MP3 and portable media players. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment - anytime, anywhere.

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This announcement relates to products launched in the Asia Pacific. Availability is subject to change without notice and may differ elsewhere in the world according to local factors and requirements. ZEN and Sound Blaster are trademarks or registered trademarks of Creative Technology Ltd in the United States and/or other countries. All other trademarks are the property of their respective owners.