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Creative Reaches 25 Million MP3 Player Milestone

SINGAPORE - November 14, 2007 - Creative, a worldwide leader in digital entertainment products, today announced that it has now shipped a total of 25 million MP3 players. Creative is recognised as number two in global unit shipments in the IDC March 2007 report on worldwide and U.S. flash and HDD-based portable media player shipments.

“Shipment of 25 million MP3 players marks a major milestone in Creative history, as our player unit volume exceeds the combined unit sales from some of the biggest names in consumer electronics,” said Sim Wong Hoo, chairman and CEO of Creative. “We believe that we now have our strongest lineup of MP3 and portable media players ever, as we continue to innovate with our recently introduced ZEN® Stone, ZEN Stone Plus, and the credit card-sized ZEN.”

Creative shipped its first NOMAD flash memory-based player in 1999, and in 2000 launched the Creative NOMAD Jukebox high-capacity hard drive-based player, stealing headlines all over the world. The subsequent launch of the Creative MuVo® and Creative ZEN families of players received tremendous critical acclaim. In addition to Creative winning three consecutive Best of CES awards for three different portable media players, the Creative ZEN Vision:M won the overall Best in Show award at the Consumer Electronics Show in 2006, beating products from more than 2500 other companies.

For more information about Creative and its award-winning family of portable media players, please visit

About Creative
Creative is a worldwide leader in digital entertainment products. Famous for its Sound Blaster sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed ZEN™ portable audio and media players. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment -- anytime, anywhere.

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This announcement relates to products launched in Asia Pacific. Availability is subject to change without notice and may differ elsewhere in the world according to local factors and requirements. Sound Blaster, NOMAD, MuVo and ZEN are trademarks or registered trademarks of Creative Technology Ltd. in the United States and/or other countries. All other brand or product names are trademarks of their respective owners.