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Creative Introduces the Credit Card-Sized ZEN™ with a Stunning 2.5-Inch Colour Screen for Music, Video and Photos

Creative ZEN™'s 2.5-inch TFT Colour Display Supports up to 16.7 Million Colours

SINGAPORE - August 29, 2007 - Creative Technology Ltd. (NASDAQ: CREAF), a worldwide leader in digital entertainment products, today introduced Creative ZEN™, the credit card-sized music, video and photo player with a stunning 2.5-inch colour screen that supports up to 16.7 million colours. The Creative ZEN is the first Creative player to support AAC music and unprotected iTunes Plus tracks from the iTunes store, in addition to MP3 and WMA formats. You can now listen to up to 4,000* of your favourite tracks that you have ripped from CDs through your iTunes software. The Creative ZEN can carry of up to 60** hours of video or thousands of photos, and it features a SD memory slot, so you can add virtually limitless additional storage capacity and easily bring new music, video or photos to the player.

“The Creative ZEN immediately gets your attention because it has the same size screen as our award-winning Creative ZEN Vision:M, but it's so much smaller, lighter and thinner,” said Craig McHugh, president of Creative Labs Inc. “With the vibrant 2.5-inch screen, you can now have a great video watching or photo viewing experience with a very compact player.”

The Creative ZEN supports a wide selection of video formats, including WMV9, MJPEG, MPEG4-SP***, compatible DivX*** 4/5, and XviD***. One charge of the built-in rechargeable battery provides up to 5 hours of video entertainment or up to 25 hours of music playback****.

You can choose from popular subscription services such as Napster to Go or purchase tracks from popular download sites. At up to 97dB SNR, the audio quality of the Creative ZEN is outstanding. It sounds as good as or better than many home music systems.

The player's patented ZEN user interface has a fresh new look for a more stunning visual experience, enabling more information to be viewed on the screen. The Creative ZEN also includes a built-in FM radio with 32 station presets, a voice recorder, and a personal organiser to sync contacts, to do lists, and your calendar to Microsoft Outlook.

Pricing and Availability
The Creative ZEN will be available in Singapore next month in 4GB, 8GB and 16GB models, at retail stores including The CREATIVE Stores at Marina Square, Plaza Singapura and International Business Park and the online store at at the suggested retail prices of S$249.00, S$349.00 and S$499.00 respectively.

A variety of accessories will be available for the Creative ZEN when it hits retail and online stores:

  • A leather case with integrated stand, priced at S$39.00
  • A clear case with a stand, priced at S$29.00
  • An armband with a player enclosure, priced at S$39.00
  • A three-pack of coloured skins in black, red and blue, priced at S$29.00
  • A skin with wire management, priced at S$29.00
  • A three-pack of screen protectors, priced at S$29.00
  • A power adapter or car charger, priced at S$29.00

For more information about the Creative ZEN, please visit

* Based on 16GB player with AAC format encoded at approximately 4 minutes per song at 128kbps or MP3 format encoded at approximately 4 minutes per song at 128kbps. The Creative ZEN can also hold up to 8,000 WMA songs encoded at approximately 4 minutes per song at 64kbps.
** 1GB = 1,000,000,000 bytes. Available capacity will be less. Reported capacity will vary. Video claim based on WMV9 video encoded at 500kbps.
*** XviD encoded files are playable if they are encoded as standard MPEG-4 Simple (SP) or Advanced Simple Profile (ASP) without GMC and OPEL support. This product is not certified by DivX Inc. May not play all DivX 4 and 5 files. Other formats (eg. MPEG 1/2) may be trans-coded with bundled software and requires respective codec pre-installed in PC.
**** Actual battery life will vary with use.

About Creative
Creative is a worldwide leader in digital entertainment products. Famous for its Sound Blaster® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed ZEN™ MP3 and portable media players. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment - anytime, anywhere.


This announcement relates to products launched in Asia Pacific. Availability is subject to change without notice and may differ elsewhere in the world according to local factors and requirements. Sound Blaster and ZEN are trademarks or registered trademarks of Creative Technology Ltd. in the United States and/or other countries. All other brand or product names are trademarks of their respective owners.