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Creative Introduces the ZEN™ Stone Plus Using the Same Cool Style and Colours of the ZEN™ Stone with Exciting New Features

With a Vibrant Screen, 2GB Memory, ZEN™ Stone Plus MP3 Player Holds Up To 1,000 Songs, Featuring FM Radio, Clock, Stopwatch, Voice Recording and More

SINGAPORE - June 21, 2007 - Creative Technology Ltd. (NASDAQ: CREAF), a worldwide leader in digital entertainment products, today introduced an exciting new choice in MP3 players to complement the recent introduction of the Creative ZEN™ Stone MP3 player. The new Creative ZEN Stone Plus is a featherweight 2GB MP3 player with a rich selection of features, including FM radio, a clock and stopwatch, voice recording and more for the great low price of only S$99.00.

Like the Creative ZEN Stone, the Creative ZEN Stone Plus comes in six high-gloss colours: black, white, red, blue, pink and green, and features a smooth contoured design, so it feels naturally comfortable in your hand. For easy viewing of the new clock and stopwatch features in the Creative ZEN Stone Plus, Creative is introducing a wristband for only S$29.00. For further colour customisation or exercising, two different three-packs of coloured silicon skins that include clips are available for only S$25.00 per set. Also great for the gym, an armband with a skin is available for S$29.00. To take the Creative ZEN Stone Plus everywhere you go, a keychain with a case is priced at S$25.00.

“On May 3, we introduced a huge new market for MP3 players with the introduction of the Creative ZEN Stone, the tiny, featherweight 1GB MP3 player priced at only S$69.00,” said Sim Wong Hoo, chairman and CEO of Creative. “Now with the Creative ZEN Stone Plus, we give consumers another great choice. For just S$99.00, they can have 2GB of memory with a vibrant colour screen for access to all their favourite FM radio stations, plus a built-in microphone for voice recording. There's even a clock, stopwatch, and customisable equaliser settings.”

There is no driver installation necessary to add music to the Creative ZEN Stone Plus. Just drag and drop up to 1,000 songs* and choose “Play” or “Random” and listen to up to 9.5 hours of your favourite songs from a single charge of the built-in battery.

The Creative TravelSound™ ZEN Stone is the perfect portable speaker system for the Creative ZEN Stone or Creative ZEN Stone Plus for frequent travelers and music lovers alike. Its smooth polished curves and contoured design allow the Creative TravelSound ZEN Stone to rest comfortably in your hands when you are on the move. The design includes a retractable stand that lets you place the Creative TravelSound ZEN Stone on virtually any flat surface and listen to your favourite music from your docked Creative ZEN Stone or Creative ZEN Stone Plus.

Using micro drivers, this lightweight versatile portable speaker system provides crystal clear sound for more than 20 hours of great entertainment anywhere you go, powered by just two AAA alkaline batteries. You can even listen to your music at lower volume without batteries as the speaker system can operate without the power amplifier.

Pricing and Availability
The Creative ZEN Stone Plus MP3 player is available in Singapore at a suggested retail price of S$99.00. The black, white and pink players will be available from 22 June 2007 onwards. The red, blue and green players will be made available soon. The Creative TravelSound ZEN Stone speaker system is available in black or white from July 2007 onwards at a suggested retail price of S$69.00. The above products will be available at authorised dealers, The CREATIVE Stores at Marina Square, Plaza Singapura and International Business Park and the online store at

The following Creative ZEN Stone Plus accessories will be available from 22 June 2007 onwards at these suggested retail prices:

  • Creative ZEN Stone Plus Skin in a single pack for S$19.00. 
  • Creative ZEN Stone Plus Armband and Skin (black colour) for S$29.00.
  • Creative ZEN Stone Plus Keychain Case for S$25.00.

The Creative ZEN Stone Plus Skin in a pack of threes will be available for S$25.00. The Creative ZEN Stone Plus Wristband will be available for S$29.00. Both products will be made available soon.

For more information about the Creative ZEN Stone Plus and the Creative TravelSound ZEN Stone, please visit

*Based on WMA format encoded at 64kbps; the Creative ZEN Stone Plus can also hold up to 500 MP3 songs encoded at 128kbps.

About Creative
Creative (NASDAQ: CREAF) is a worldwide leader in digital entertainment products. Famous for its Sound Blaster sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed ZEN™ portable audio and media players. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment -- anytime, anywhere.

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This announcement relates to products launched in Asia Pacific. The product names, content, prices and availability are subject to change and may differ elsewhere in the world according to local factors and requirements. Creative and the Creative logo are registered trademarks of Creative Technology Ltd. in the U.S. and other countries. All other brand and product names are trademarks or registered trademarks of their respective holders.