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SINGAPORE - April 11, 2007 - Creative Technology Ltd. (NASDAQ: CREAF), a worldwide leader in digital entertainment products, today launched a collection of Creative X-Fi® Xtreme Fidelity™ enabled products for the home at the "X-Fi Your Home" press event in the showflat of the prestigious Icon Condominium. X-Fi Xtreme Fidelity is the new audio standard from Creative that is designed to dramatically enhance any music or audio. It features the X-Fi Crystalizer that restores the detail and vibrance to compressed music and movies and the X-Fi CMSS-3D that expands stereo MP3s and digital movies into surround sound over multichannel speakers, stereo speakers or even headphones. Taking the X-Fi technology to a new level, Creative shows how the collection of X-Fi products may be integrated into the home setting and in every lifestyle. From the living room to the study room to the bedroom, users can now enjoy great sound quality with Creative's award-winning X-Fi technology.
Watch favourite movies through the iPod® or ZEN Vision:M with the Creative X-Fi Sound System i600 or Creative X-Fi Sound System Z600 in the living room and enjoy the experience in surround sound.
Go wireless - Dock the iPod onto the Creative Xdock or connect a MP3 player to the Creative Xmod Wireless and stream favourite music in Xtreme Fidelity wirelessly in different rooms through the Creative X-Fi Wireless Receivers.
Working late in the study room will never be a bore again. Simply connect the Creative Xmod Wireless or Creative Xmod to the PC or notebook and play tunes from the computer-based jukebox in Xtreme Fidelity for crystal clarity and amazing surround sound. The Creative Xmod works with Mac as well.
In a concerted effort to bring X-Fi technology to the home, Creative is in collaboration with property developers such as Far East Organisation to work towards this initiative. "We are pleased to have Creative launch their X-Fi solutions for the home at the Icon Condominium. This technology fits the trend setter lifestyle of our Icon. As we were impressed with this technology, we have decided to outfit 195 apartments in the Orchard Scotts Residences with Creative Xmods to create the X-Fi experience for our guests," said Chia Boon Kuah, Chief Operating Officer, Property Sales, Far East Organization. From May to July 2007, the first 8 buyers of the elegantly designed La Casa Executive Condominium will be able to X-Fi their homes with Creative X-Fi solutions, compliments of Creative.
As part of the collection, the 2 new iPod docking products, the Creative Xdock and Creative X-Fi Sound System i600, are set to tap the full potential of iPod by bringing the X-Fi experience to iPod users. Together with other audio products, users are able to transform the iPod into an entertainment centre for their home with Creative's Audio Essentials for iPod.
The "X-Fi Your Home" press event showcases the new Creative Xdock and Creative X-Fi Wireless Receiver, making their first appearance since their announcement at the Consumer Electronics Show in Las Vegas in January this year. Also premiering at the event are the Creative X-Fi Sound System i600 and Creative Xmod Wireless. The collection also includes the Creative X-Fi Sound System Z600 and Creative Xmod.
Creative Xdock - X-Fi Dock for iPod with Wireless Streaming
The Creative Xdock is more than just a dock for the iPod. It lets users play music in the iPod in X-Fi sound quality. Add the Creative X-Fi Wireless Receiver that can be purchased separately, users can enjoy the music anywhere, up to four receivers, in the home wirelessly. Connect any external audio players to the Creative Xdock and users can enjoy the music wirelessly in Xtreme Fidelity. Featuring video output and DTS interactive, iPod users can enjoy their movies on the LCD TV with 5.1 surround sound by connecting to an external DTS receiver.
Creative X-Fi Sound System i600
The stylish Creative X-Fi Sound System i600 is integrated with the award-winning X-Fi technology and allows users to dock, charge and playback music content in their iPod player simultaneously.
Creative Xmod Wireless
Based on its predecessor, the Creative Xmod, the Creative Xmod Wireless can be connected to the computer or an external audio player while the Creative X-Fi Wireless Receiver placed strategically in any room in the home let users indulge in hours of non-stop music no matter where they are.
Pricing and Availability
The new Creative collection of X-Fi products will be available at the following prices:
The above products will be available for sale in May 2007. For more information, please visit www.asia.creative.com.
About Creative
Creative (NASDAQ: CREAF) is a worldwide leader in digital entertainment products. Famous for its Sound Blaster sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed ZEN™ portable audio and media players. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment -- anytime, anywhere.
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This announcement relates to products launched in Asia Pacific. Availability is subject to change without notice and may differ elsewhere in the world according to local factors and requirements. Creative Xdock, Xmod, Xtreme Fidelity, X-Fi and Sound Blaster are trademarks or registered trademarks of Creative Technology Ltd. in the United States and/or other countries. iPod is a trademark or registered trademark of Apple Inc. in the United States and/or other countries. All other brand or product names are trademarks of their respective owners.