Press Relations

Press Releases


Portable entertainment center plays up to 120 hours of video, tens of thousands of digital photos or 15,000* songs

Creative (Nasdaq: CREAF) a worldwide leader in digital entertainment products, today announced the ZEN Vision W portable video, photo and MP3 player. The ZEN Vision W features a high-resolution, 480 x 272 pixel, 4.3-inch, 16:9 format, color widescreen TFT display for viewing up to 120 hours of digital video or tens of thousands of photos, and it can carry up to 15,000 songs. Encased in high-quality magnesium, the ZEN Vision W has a built-in Compact Flash slot for directly importing photos from a digital camera. The ZEN Vision W can be seen and experienced on the Creative booth (Stand 104) in Hall 2.1a at IFA, Berlin, between 1-6 September.

"We designed the ZEN Vision W with a stunning 16:9-format widescreen and 30GB capacity to be the most compelling portable video player and photo viewer on the market," said Sim Wong Hoo, chairman and CEO of Creative. "With support for a large selection of video formats, subscription and download music services, and a built-in Compact Flash slot for direct transfer of pictures from many popular digital cameras, the ZEN Vision W is the ultimate travel companion."

Digital Video

The ZEN Vision W supports a wide selection of video formats, including MPEG-1, MPEG-2, MPEG-4-SP, MJPEG, DivX 4 and 5 and XviD, for playback of video clips and movies downloaded from the Internet. The removable rechargeable battery provides up to 4.5 hours of video playback.

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Digital Photos

The ZEN Vision W can carry tens of thousands of digital photos, making it the perfect destination for offloading photos to free up space on a digital camera's storage card during a vacation. The convenient Plug&View™ slot on the side of the player supports both Compact Flash Type I and Type II media. An optional Compact Flash Adapter plugs directly into the Compact Flash slot to accept other popular memory card types including SmartMedia, MultiMedia Card and Secure Digital.

For sharing pictures with family and friends, a convenient composite AV-out connection enables stunning full-color, 720 x 480 image output on any size TV screen. Users can watch slide shows set to favorite music, which can be played through headphones, the built-in speaker on the face of the player, or by connecting speakers such as a Creative I-Trigue® 2.1 system.

Music and More

The ZEN Vision W supports music subscription services such as Yahoo! Music Unlimited, Napster To Go, Urge and MSN Music. It also supports downloads from Internet music stores such as AOL Music Now, Napster, Yahoo! Music as well as spoken audio from The ZEN Vision W includes a built-in FM radio with 32 preset options.

Additional Features

The 4.3-inch color widescreen on the ZEN Vision W displays the patented ZEN user interface to access music, pictures and video. Other features include:

  • Zoom to Full - zooms into any content and fits it to the wide screen
  • Built-in microphone - Volume levels displayed on screen for optimum recording quality
  • Organizer - Provides calendar, tasks and contact lists, and syncs with Microsoft Outlook
  • Extras - Enables setting of Date & Time, plus allocation of Removable Disk space for dedicated storage
  • Clock - A clock with wake-to-any-music alarm, color themes and different languages for further customization

The ZEN Vision W connects to the PC via USB 2.0 for fast, easy transfer of content, and can also connect through an optional docking station. Other optional accessories, including a Compact Flash Adapter, screen protector, standing case, travel charger, wired remote, and IR remote will all be available for purchase separately.

*Based on four-minute songs at 64kbps in WMA.

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About Creative Labs

Creative (Nasdaq: CREAF) is the worldwide leader in digital entertainment products for the personal computer and the Internet. Famous for its Sound Blaster and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like the award-winning Zen and MuVo Personal Audio Players. The company's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment - anytime, anywhere.

Founded in 1981, Creative Technology's corporate headquarters are in Singapore. Creative Labs Europe was established in 1993 to capture a bigger share of the growing European market. Its Headquarters and Operations/Technical Centre (EOTC) facility are based in Dublin, Ireland, and provide an efficient, localised and customised product supply service to the European market. They also provide strategic customer support functions to Creative's sales offices in Benelux, Denmark, France, Germany, Italy, Poland, Portugal, Spain, Sweden and the UK. The European operation currently employs around 400 people.