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Creative Introduces Small and Trendy DiVi CAM 516 Mini Digital Camcorder Which Offers Quality With Affordability

SINGAPORE - August 22, 2006 - Creative Technology Ltd. (NASDAQ: CREAF), a worldwide leader in digital entertainment products, today introduced Creative DiVi CAM 516, a stylish mini digital camcorder offering video recording in the latest MPEG-4 format and video playback on TV in addition to practical functions such as a 5.1 Megapixel digital camera, MP3 player, voice recorder and webcam - all at an affordable price of S$249.00.

The small and trendy Creative DiVi CAM 516 fits perfectly into the palm and comes in 3 stylish colours of Black, Silver and Light Blue.

Smooth and Fluid Videos
Creative DiVi CAM 516 is able to record high quality videos in VGA (640 x 480 pixels) resolutions up to a maximum of 30 frames per second. Users can also play back the videos captured on any TV to share with their friends and families.

High Resolution Photographs
With the new 5.1 Megapixel sensor, Creative DiVi CAM 516 is able to capture high resolution images that are fine in details and vibrant in colours. It can even capture images up to 12.0 Megapixel interpolated resolution.

With shooting modes such as Normal and Macro and a 4X digital zoom, Creative DiVi CAM 516 is easy to use even for amateur photographers.

Practical Functions
In addition to digital video recording, Creative DiVi CAM 516 functions as a MP3 player, voice recorder and even a webcam. Apart from enjoying digital music on the move, Creative DiVi CAM 516 can be used to record lectures, meetings or seminars. These media collections can be shared easily among friends and families through the USB port. Videoconferencing and messaging are also possible with the built-in webcam function.

Creative DiVi CAM 516 only requires 4 AAA batteries and has 32MB of built-in memory with an option for expansion through the Secure Digital (SD) expansion slot. Users can increase the memory storage up to 1GB for more photograph and video collections.

The specifications of Creative DiVi CAM 516 include:

Sensor Type: 1/1.8" 5.1 Megapixel sensor
Memory Type: Integrated 32MB and SD/MMC expansion slot (SD card up to
Lens: F3.0/8.0, f=8.25mm
Focus Range: Normal: 130cm to infinity
Macro: 17 - 19cm
Sensitivity: ISO 100
Zoom: 4X Digital Zoom
LCD: 1.7" TFT (480 x 240 pixels)
Flash Modes: Auto / On / Off
Flash Effective Range: 1m
White Balance: Auto / Sunny / Cloudy / Tungsten / Fluorescent
EV Compensation: -2.0EV to +2.0EV
Self Timer: Off / 10 sec / 20 sec
PC Interface: USB 1.1
TV Out Format: NTSC / PAL
Shutter Speed: 1/2 - 1/500 sec
Auto Power Off: Off / 2 min / 5 min
Still Image: 4000 x 3000 (12MP, interpolated), 2592 x 1944 (5MP),
2048 x 1536 (3MP), 1280 x 960 (1MP)
Files Format: Movie: MPEG-4 (ASF/AVI), Picture: JPEG, Music: MP3,
Voice: WAV
Video Clip: 640 x 480 (VGA) and 320 x 240 (QVGA), max. 30fps
Power Supply: Camera: 4 x AAA, Webcam: USB 5V
Interface Languages: English, Traditional Chinese, French, Turkish, Italian, Japanese,

* Available separately

Pricing and Availability
Creative DiVi CAM 516 is available at the COMEX 2006 in Singapore from 31 August 2006 at the suggested retail price of S$249.00. For more information, visit

About Creative
Creative (NASDAQ: CREAF) is a worldwide leader in digital entertainment products for PC users. Famous for its Sound Blaster® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed ZEN™ and MuVo® portable audio players. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment -- anytime, anywhere.

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This announcement relates to products launched in Asia Pacific. The product names, content, prices and availability are subject to change and may differ elsewhere in the world according to local factors and requirements. Creative and the Creative logo are registered trademarks of Creative Technology Ltd. in the U.S. and other countries. All other brand and product names are trademarks or registered trademarks of their respective holders.