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Creative Introduces Live!® Cam Webcams Offering Unrivaled Voice Quality and Stunning Video That Enhance the Entire Audio and Visual Communications Experience for Users

New Live!® Cam Voice Features Patented Ground-Breaking Directional Live® Audio and Noise Reduction Technology

SINGAPORE - August 17, 2006 - Creative Technology Ltd. (NASDAQ: CREAF), a worldwide leader in digital entertainment products, today announced the Creative Live!® Cam range of webcams with superior audio quality including the star product - Creative Live!® Cam Voice with breakthrough Directional Live!® Audio technology for unrivaled voice clarity and noise reduction during video instant messaging. Creative Live! Cam webcams differentiate through outstanding sound quality which enhances the internet communications experience for users - allowing them not only to see better, but to hear better as well.

Creative Live! Cam Voice
Creative Live! Cam Voice is the only webcam that features the breakthrough Directional Live! Audio™ technology for unrivaled voice clarity and noise reduction. Creative Directional Live! Audio technology uses the integrated dual adaptive array microphones to capture the user's voice while eliminating background and environmental noise coming from outside the webcam's field of view. This results in unsurpassed voice clarity even in busy public environments. Directional Live! Audio technology also cleverly filters repeated sound waves, thus reducing echo and preventing feedback which is critical during multi-party video conversations.

Creative Live! Cam Voice delivers true hardware 1.3 megapixel resolution for video capture - over four times the quality of standard webcams. Users can snap still photographs up to 5.0 megapixels interpolated resolution - the highest resolution of any webcam available. To further enhance video and image quality, Creative Live! Cam Voice incorporates Live! View™ technology to maximize the number of frames that are displayed per second, enabling exceptional low-light performance, delivering rich, saturated color and with the 85o ultra wide angle lens, no one gets missed out in the video chat!

Creative Live! Cam Video IM / IM Pro
For a complete video messaging experience, Creative Live! Cam Video IM Pro offers
800 X 600 interpolated video resolution with up to 1.3 megapixel interpolated resolution for photographs. Equipped with Smart Face Tracking technology, the webcam automatically follows the user as he or she moves about, always keeping the user within the video. It even tracks multiple persons, so everyone can get in on the conversation. With high speed USB 2.0 connectivity, users are ensured of smooth video streaming at 30 frames per second.

As an ideal entry into the world of video messaging, Creative Live! Cam Video IM offers all of the features of Creative Live! Cam Video IM Pro except Smart Face Tracking and
USB 2.0.

Creative Live! Cam Notebook Pro
Creative Live! Cam Notebook Pro boasts a lens housing that can swivel 270°. When the viewfinder is turned towards the back, the captured image is automatically flipped so that the upright orientation is maintained. Video quality is also impressive at 640 x 480 resolution and up to 1.3 megapixel interpolated resolution for photographs.

Creative Live! Cam Notebook Pro also comes complete with PowerGrip™ - a spring reinforced clamp base that provides additional strength when latching onto laptop screens.

Creative Live! Cam Vista IM
Creative Live! Cam Vista IM offers a no frills webcam that is easy to use and affordable. It also comes with a lapel microphone. All users need to do is set up the webcam and microphone to start video chatting instantly.

Creative Live! Cam Suite
Creative Live! Cam Voice, Creative Live! Cam Video IM / IM Pro and Creative Live! Cam Notebook Pro come bundled with a robust software suite:

  • Creative Live! Cam Center - a powerful and user-friendly application that enables users to remotely monitor a Creative web camera, set up motion detection alerts, create time lapse video, and much more. The included Creative Advanced Video FX adds fun stylized video effects.
  • Creative Live! Cam Manager allows users to launch Creative Live! Cam tasks and programs from one convenient location.
  • Creative Live! Cam Console lets users access, activate and configure their Creative Live! Cam's key features.
  • Creative Photo Manager enables users to organize, arrange, manage and spice up pictures and videos and Creative Photo Calendar lets users create and print their very own personalized calendars.

Pricing and Availability
Creative Live! Cam Voice, Creative Live! Cam Video IM, Creative Live! Cam Video IM Pro, Creative Live! Cam Notebook Pro and Creative Live! Cam Vista IM are available at the COMEX 2006 in Singapore from 31 August 2006. Their suggested retail prices are:

For more information, visit

About Creative
Creative (NASDAQ: CREAF) is a worldwide leader in digital entertainment products for PC users. Famous for its Sound Blaster® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed ZEN™ and MuVo® portable audio players. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment -- anytime, anywhere.

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This announcement relates to products launched in Asia Pacific. The product names, content, prices and availability are subject to change and may differ elsewhere in the world according to local factors and requirements. Creative and the Creative logo are registered trademarks of Creative Technology Ltd. in the U.S. and other countries. All other brand and product names are trademarks or registered trademarks of their respective holders.