Browse By Year


March 2011

Creative launched innovative PlayChinese™ Pedagogy System with the new ZiiO Shenbi Tablet and content applications that make mastering the Chinese language fun and easy experience. The PlayChinese Pedagogy System was the direct result of Creative's cutting-edge digital technologies combined with its vast knowledge in the field of Chinese language education.

May 2011

Creative introduced the groundbreaking Sound Core3D™ - the high-performance multi-core sound and voice processor designed for embedded PC applications. The Sound Core3D is the first sound and voice processor to integrate high-performance DSPs and a high-quality analog Codec on one chip. This unique low cost solution is dynamic and versatile, enabling it to superbly support sound and voice algorithms. The Sound Core3D is available in two configurations: An HD audio configuration for PC products and an embedded configuration for consumer electronic products.

Creative introduced a paradigm shift in the home audio listening experience with ZiiSound™ Dx Series of wireless modular speakers, Creative D80 Bluetooth wireless one-piece speaker, Creative ZEN Style M Series portable media player and Creative WP-Series of headphones comprising of the WP-450, WP-350 and WP-250. The ZiiSound Dx series consisted of the ZiiSound D5x wireless one-piece speaker, ZiiSound D3x wireless one-piece speaker and ZiiSound DSx wireless subwoofer. These speakers revolutionised the home audio system by connecting independently to stereo Bluetooth devices such as the iPhone, Blackberry, Android phone, iPad or Creative ZiiO tablet, and can be configured to more speakers wirelessly to form a multi-channel home audio system.

ZiiLABS announced powerful ZMS-20 and ZMS-40 energy-efficient processors optimised for high-performance Android 3.0 tablets. ZMS-20 combined 48 stemcell media processing cores and dual-core 1.5GHz ARM® Cortex™-A9 processors to reshape the landscape for high resolution tablet computing. Quad-core ZMS-40 delivers aggregated Cortex-A9 clock speed of up to 6GHz and scales up total performance to 100 processing cores.

ZiiLABS introduced the JAGUAR family of high-performance, energy-efficient Android tablet reference platforms. Designed for the latest Android 3.X compliance, these modular 7" and 10" tablets leverage the superior performance, low-power consumption and rich-feature set of the latest ZiiLABS ZMS-20 and ZMS-40 StemCell processors. Engineered for high-quality, connected and immersive tablet computing, the JAGUAR platforms enable OEMs to meet the growing demand for next-generation Android tablets that deliver stunning 1080p high profile video playback, immersive OpenGL ES 2.0 3D graphics, high-quality HD video calling and a rich desktop browsing experience including Adobe Flash Player.

Creative Live!® Cam inPerson HD features built-in H.264 compression and Quad Mic Array for crystal clear voice and hardware accelerated video encoding to deliver smooth, glitch-free Skype-certified wide-screen HD 720p high quality video conferencing over the web.

September 2011

ZiiLABS unveiled the 3rd Generation JAGUAR3 - the most powerful Android 3.2 10.1" reference tablets powered by ZiiLABS StemCell ZMS processors and designed by Creative. JAGUAR3 is a series of ultra-slim, ultra-lightweight and stylish 10.1" tablet reference designs targeted at the OEM markets. JAGUAR3's superior performance, low power consumption and rich feature set are derived from the dual-core 1.5GHz ARM Cortex-A9 based ZMS-20 StemCell processors. ZMS-20 has another 48 StemCell processing cores within, which effectively make it into a 50-core processor. These advanced GPU (Graphics Processing Unit) features easily make ZMS-20 the most powerful SoC (system-on-chip) available for tablets todate.

Creative announced the Sound Blaster® Recon3D (PCIe) audio platform and sound cards powered by the groundbreaking new Creative Sound Core3D quad-core sound and voice processor. Designed to deliver hardware-accelerated THX TruStudio Pro™ and CrystalVoice™ audio technologies for games, music and movies, the new series of Sound Blaster Recon3D sound cards were previewed at the 2011 IFA held in Berlin.

Creative announced a game changer with Sound Blaster® Recon3D - the ultimate USB audio device that provides unprecedented cross-platform audio immersion and realism and voice clarity for the Xbox 360, PS3, PC and Mac. The new quad-core Sound Blaster® Recon3D powers THX TruStudio Pro, CrystalVoice and Dolby Digital audio technologies. It dramatically improves the audio playback quality and experience with THX TruStudio Pro™, a suite of audio enhancements developed by the collaborative expertise of Creative and THX audio engineers. The Sound Blaster Recon3D also features Dolby Digital® enabled via the optical input to provide full 5.1 surround decoding, which combines with THX TruStudio Pro Surround to deliver stunning accuracy and positional audio playback over a gaming headset and an amazing virtual multi-speaker movie listening experience over headphones.

Creative unveiled the Creative ZEN X-Fi3 music, photo and video player with X-Fi audio technology-enabled Bluetooth wireless audio playback and support for lossless audio and a wide range of other music formats. The latest incarnation of the ZEN X-Fi delivers premium wireless audio through X-Fi restoration, lossless music support, the apt-X® Codec and Bluetooth.