Sonic Carrier Firmware Update

Dear Sonic Carrier Owner,

In a few days, we will be releasing an OTA (Over-the-Air) firmware update for your Sonic Carrier.

This firmware update (v1.9) brings several improvements for the Sonic Carrier:

  • Added support for Dolby Digital Plus format on ARC
  • Reduced boot up time for HDMI, Bluetooth, Aux and Line inputs
  • Improved HDMI input signal error handling
  • Added support for display of subwoofer firmware version and update status.
  • Added support for display of current format, output source, volume, and input type using IR remote control
  • General improvements for device stability

We strongly encourage you to install this firmware update to ensure that your Sonic Carrier performs at its best. Please note that the update will take up to 90 minutes to complete.

Find out how to install the firmware update.


US Backers: Your Sonic Carrier Is On Its Way!

Great news for all Sonic Carrier Backers in the US! We have passed all necessary US certifications. Your Sonic Carrier unit has left our factory in China and is on the way to you.

We have worked tirelessly to create this incredible marvel of audio engineering, and we are excited that it will be taking center stage in your living room soon.

We are making preparations for delivery to your home.  Please check your e-mail inbox over the next few weeks as you will be receiving further communication from us to coordinate delivery.

Thank you once again for embarking on this journey with us. We have come to the end of a long and exciting adventure… but your journey to experience the Audio of Tomorrow is about to begin.

Sonic Carrier with Its ‘Holographic’ Audio Wins Best of CEDIA 2017 Award

We are pleased to announce today that the groundbreaking X-Fi® Sonic Carrier™ had won an AVS Forum Best of CEDIA 2017 award. The AVS Forum is the world’s largest AV-enthusiast forum site.

Sonic Carrier was showcased at CEDIA 2017 held at the San Diego Convention Centre. The occasion brought together more than 20,000 home tech pros and 500+ exhibitors to the leading event in smart and home technology. Showcased were new products and breakthrough innovations in home tech integration organized by CEDIA, the leading authority in the home technology industry.

Many were blown away by the sheer power, fidelity, and 3D immersive cinematic audio delivered by the Sonic Carrier – even in a harsh audio environment like that at the convention showground.

One of the participants who dropped by unannounced to the Creative booth was Mark Henninger, Senior Editor of the AVS Forum – the go-to forum for members of the professional audio community. Sonic Carrier impressed him so much that it won an AVS Forum Best of CEDIA 2017 award.

Here are excerpts from his review of the Sonic Carrier:

“If somebody asks me to name the best soundbar I’ve ever heard, I will no longer have any reason to hesitate. I’ll simply say, ‘Without any question, it’s the X-Fi Sonic Carrier from Creative; you know, the PC sound card company!’ I might even raise an eyebrow right after I say that, for effect. And I’m sure the result will be a quizzical look, but I’d expect that from anyone who has not experienced what was in some ways the most impressive demonstration of psychoacoustics at the show.”

“Bravely, Creative showed me how the SuperWide X-Fi processing made a YouTube trailer sound surprisingly immersive and expansive. I noted that I thought the effect was so good, that I would likely never turn it off. The quality of the holographic surround-sound the Creative X-Fi Sonic Carrier puts out is something I have not heard before from any soundbar. Oh, and the subwoofer. Wow.”

“With no walls and no ceiling, just a noisy open convention center, the X-Fi Sonic Carrier still created a 3D immersive audio experience. For real. I challenge anyone who ever encounters a similar demo to take it and tell me otherwise. My mind was completely blown, Creative has delivered sonic holography in a 2-piece solution so advanced… I love to get a taste of the future, and this thing is undeniably futuristic.”

To say that we were surprised by the award is an understatement. We’re deeply honored that the Sonic Carrier was acknowledged and won this Best of CEDIA 2017 award, especially since virtually all the big names were there. We were ecstatic when Mark said that it was unequivocally the best soundbar he’s ever heard. It feels like winning an Oscar the very first time you’re there. Sonic Carrier has truly been a labor of love and passion for us, and we look forward to bringing this amazing audio experience soon to homes everywhere.

Click here to read the full review.

Sonic Carrier Shipping Soon to the US

We would like to give you an update on our progress. We are encouraged to announce that we have achieved all our targets in assembly and numerous certifications, except for Dolby and HDMI certifications, which is taking longer than anticipated. Progress has however been encouraging. The Dolby Atmos performance of the Sonic Carrier has in fact turned out to be better than expected, and we are just awaiting final confirmation and paperwork.

HDMI testing and certification turned out to be more complicated and onerous than expected because we have had to test it with a jungle of external HDMI devices of all makes and types. This long list includes all kinds of display devices like TVs, projectors and monitors, and at the opposite end, playback devices such as Blu-ray players, set-top boxes, HDMI dongles, gaming consoles, and the list goes on and on. Finally, we are at the end of this process after working closely with the test labs, and now it is pending final certification and paperwork.

We anticipate that the last leg of certification will be completed in time to ship out of factory in October. Factoring time for shipping and land transport, the Sonic Carrier should reach you in December 2017.

We believe that once you experience the Sonic Carrier in your home, you would realize that it was worth the wait.  We will deliver on the promise of making the Audio of Tomorrow a reality. And, your contribution and encouragement has been significant in spurring us on towards making this audacious dream come true! Once again, we would like to thank you for sharing this dream.

Experience the X-Fi Sonic Carrier at CES 2017

03We have great news to share! We’ve completed the Development (Mechanical and Design) stage for the X-Fi Sonic Carrier, and we’re going to proceed to Manufacturing stage.

Just this week at CES 2017, we have set up an exclusive listening suite for the Sonic Carrier at The Venetian Las Vegas. We are very proud to showcase our final production model, and it’s a delight to see the audience completely bowled over by its audio prowess. If you’re around the area, please feel free to visit us to experience it for yourself!  (more…)

Sneak Peek at Remote Control

avatar-sketches-25012016Hope everyone had a great start to 2017.

We are happy to share with you a picture of the final remote control that goes with your X-Fi Sonic Carrier. You will find it comforting that when you’re enjoying the best audio experience out of your Sonic Carrier, you’ll also have control at your fingertips.

Updated Midbass Drivers


As mentioned in the previous post, the X-Fi Sonic Carrier is designed with bespoke drivers to achieve a high level of design optimization. Other than improving the original tweeters, the Acoustics Team was also tasked to improve the manufacturability of the midbass drivers, as the original ones were impeded by cosmetic finishing issues. The issues were traced to the particular grade of aluminum alloy used, which imposed manufacturing constraints in achieving the right finishing quality. Given this situation, our engineers saw this as an opportunity to further improve the performance, in addition to its manufacturability. (more…)