SINGAPORE – 27 January 2011 – Creative Technology Ltd today announced that its THX TruStudio Pro™ audio technology is featured on the MSI GT680, the planet's fastest notebook which was unveiled earlier this month at the 2011 International Consumer Electronics Show in Las Vegas. THX TruStudio Pro™ is also featured on the latest models from MSI's F-Series and G-Series notebooks and selected models of their All-in-One PCs. With the inclusion of THX TruStudio Pro™, the new MSI models are capable of delivering cinema-like premium sound and accurate reproduction of any type of music or soundtrack. Creative and MSI worked closely to create the ultimate multimedia experience on notebooks and All-in-One PCs, bringing the same great audio experience found in live performances, films and recording studios to the PC.
The MSI G-Series of gaming laptops were designed to meet the needs of the most demanding gamers, and put in record-shattering performances that greatly impressed visitors at CES 2011. The MSI GT680 performed on average three times faster than other high-end gaming laptops currently on the market, while boasting THX TruStudio Pro audio technology that grants gamers the vital weapon of high-grade surround sound, shattering the stereotype that laptops cannot offer a decent sound experience. The new generation MSI F-Series laptops represent the ultimate blend of performance, art and fashion, guaranteeing a virtual audiovisual feast with their powerful hardware and world-class sound technology boosted by THX TruStudio Pro.
"During CES 2011, we saw a number of top manufacturers such as MSI adopting THX TruStudio Pro to bring the best possible PC audio experiences to consumers. This clearly indicates the prowess of THX TruStudio Pro, and the confidence that world-class manufacturers have in the collective audio expertise of Creative and THX," said Steve Erickson, Vice President and General Manager for Audio and Video at Creative Labs, Inc.
THX TruStudio Pro
The THX TruStudio Pro suite of audio technologies features THX TruStudio Pro Surround™, THX TruStudio Pro Crystalizer™, THX TruStudio Pro Speaker™, THX TruStudio Pro Dialog Plus™ and THX TruStudio Pro Smart Volume™.
THX TruStudio Pro Surround
THX TruStudio Pro Surround provides immersion control to enhance the natural sense of audio depth and spaciousness by creating virtual surround sound channels. Stereo content or multi-channel content played over stereo speakers and headphones will sound as if it is coming from all sides while voices remain centred in front and original balance and timbre is preserved.
THX TruStudio Pro Crystalizer
THX TruStudio Pro Crystalizer restores the natural dynamic range that is lost when iTunes and MP3 music gets compressed. This makes the music sound as good as the artist originally intended, and adds an enhanced level of realism for movies and games.
THX TruStudio Pro Speaker
THX TruStudio Pro Speaker fills in the missing low frequency tones and gives the extra impact for a better entertainment experience. Consumers no longer have to tolerate lack of bass in speakers built into notebook PCs, 2.0 speakers or headphones, as THX TruStudio Pro Speaker technology dramatically improves the sound experience without a subwoofer.
THX TruStudio Pro Dialog Plus
THX TruStudio Pro Dialog Plus enhances the voices in movies for clearer dialogue, allowing the listener to hear the dialogue over the rest of the soundtrack and over ambient noise in the listening environment.
THX TruStudio Pro Smart Volume
THX TruStudio Pro Smart Volume addresses the problem of abrupt volume level changes during playback and between songs by automatically and continuously measuring volume, and intelligently applying gain and attenuation to compensate for those changes.
Creative is a worldwide leader in digital entertainment products. Famous for its Sound Blaster® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed ZEN® MP3 and portable media players. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment - anytime, anywhere.
About THX Ltd.
From the big screen to your screen, THX ignites your passion for exciting entertainment experiences. Founded by George Lucas and recognized by audiences around the globe, THX is synonymous with the design and certification of world-class cinemas, premium audio systems, HDTVs, and blockbuster movies and games. Products featuring THX defy convention and define quality in their class, whether in the cinema, home or on the road. For more information, visit www.thx.com.
Founded in 1986, MSI strives to design and manufacture superior technology and innovative products, while offering outstanding customer service. MSI has continued to uphold a business philosophy that stresses "Award-winning product quality and outstanding customer service." MSI specializes in the design and manufacture of Mainboards, Graphics cards, Desktop PCs, All-in-one PCs, and Notebook PCs. To learn more about MSI’s complete product lines, please visit: http://www.msi.com.
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This announcement relates to products launched in the Asia Pacific. Availability is subject to change without notice and may differ elsewhere in the world according to local factors and requirements. Sound Blaster and ZEN are trademarks or registered trademarks of Creative Technology Ltd in the United States and/or other countries. THX & THX TruStudio Pro are trademarks of THX Ltd. which may be registered in some jurisdictions. All other trademarks are the property of their respective owners.