SINGAPORE – 2 November 2010 – Creative Technology Ltd. today announced the release of a new Wireless Entertainment solution comprising of Creative ZiiO 7” and ZiiO 10” Wireless Entertainment Tablets, Creative ZEN Touch 2 Wireless Entertainment Device and Creative WP-300 Bluetooth Headphones. These new offerings together with Creative’s already extensive range of Wireless speakers, give users everywhere the most complete wireless entertainment system available today.
Creative ZiiO Wireless Entertainment Tablet
The Creative ZiiO touch tablet — the world’s first apt-X enabled touch screen tablet — which runs on Android, delivers the best wireless audio performance you will get from an Android™-based tablet in the market, differentiating it from similar devices.
Creative ZiiO tablet also delivers the most seamless, fuss-free Bluetooth pairing experience you will ever have with Creative’s extensive range of speakers and headphones.
All this has been made possible through the know-how gleaned from Creative’s longstanding history of audio engineering expertise that produced the Sound Blaster, X-Fi and a host of award winning portable media players and speaker systems. In the process of creating a Creative ZiiO tablet, Creative applies these high audio standard benchmarks to each tablet through a rigorous series of in-house critical listening tests.
In the actual device, this seamless superior wireless audio quality has been achieved with the Android Audio application and the apt-X codec found in each Creative ZiiO tablet:
1. The Android Audio application
A unique fully upgradable comprehensive easy-to-use integrated suite of applications for the best wireless audio experience that allows you to access all your audio enhancement and wireless connectivity setting at a touch of an onscreen button. The technologies housed under Android Audio currently include:
2. The High Performance Low-Latency apt-X Codec
The high performance codec allows Creative ZiiO to deliver high quality audio wirelessly to compatible apt-X Bluetooth speakers and headphones.
Just like other touch screen tablets, the easy-to-use device lets you check your emails on-the-go, watch their favourite movies (Creative ZiiO lets you connect the tablet to a larger screen via a HD cable for an enhanced movie viewing experience if you wish), as well as play your music and casual games. You can also download applications from the Internet and ZiiStore; this versatile touch screen device runs on the Android operating system, enabling you to easily install more applications from tens of thousands of cool choices on the Web for free.
Creative ZiiO tablet is also the first tablet to utilise Creative’s in-house ZMS-08 processor that is engineered to deliver the high performance media-rich processing required of next-generation devices.
Creative ZEN Touch 2 Wireless Entertainment Device
The next offering in the Wireless Entertainment range of devices is the Creative ZEN Touch 2 — great for users looking for a pocket-sized wireless entertainment device. With Creative ZEN Touch 2 you can enjoy wireless audio streamed to your favourite Bluetooth headphones and speakers. At the touch of an onscreen icon you can also access the Internet. This means that you will be able to share photos taken from the built-in camera through your favourite website or stay connected with friends via email — all on-the-go!
Creative WP-300 Wireless Headphones
The third offering in the Wireless Entertainment system are the Creative WP-300 apt-X codec enabled wireless headphones, designed to allow you to listen to high quality music from your favorite Bluetooth enabled mobile device, such as a netbook, notebook, smartphone, iPhone, iPad or touch screen tablet. The Creative WP-300 pairs seamlessly and easily to the Creative ZiiO Tablet and the Creative ZEN Touch 2, giving you a compelling wireless listening experience for your music and game soundtracks.
"With the release of the Wireless Entertainment range of devices, we have brought personal entertainment beyond the confines of a single room to the whole house. We have effectively given consumers everywhere a new freedom to enjoy their music, casual games and movies wirelessly throughout the home without being deskbound to a large console or game-station," said Ting Lai Chu, Vice President for the Advanced Multimedia Group at Creative.
"This also further solidifies Creative’s standing as the only company to offer a full comprehensive range of wireless solutions, from one-piece speakers, to multi-channel Surround Sound speakers, to headphones, to wireless entertainment devices and to touch screen tablets. Now everyone will be able to have a house full of entertainment instead of a house full of wires!"
The Wireless Entertainment Range
1. Creative ZiiO Wireless Entertainment Tablet
Enjoy Android Audio with music, movies, games and downloaded Internet content. The Entertainment Tablet — delivering Android Audio — is the portable digital entertainment companion that allows you to store, manage and stream your audio content from one device — without the clutter of cables! Android Audio represents the most seamless high quality wireless audio streaming experience from an Android based device. This is achieved with the unique Android audio application (a one-touch onscreen icon housing X-Fi and Bluetooth connectivity interfaces), and a host of audio enhancement technologies that include the apt-X codec and lossless audio support.
Creative ZiiO is available in 7” (480 x 800) and 10” (1024 x 600) display models. The 7” model is in white, while the 10” model is in black. Both models come in 8GB and 16GB memory capacities.
2. Creative ZEN Touch 2 Wireless Entertainment Device
Experience Wireless Entertainment on-the-go! With Creative ZEN Touch 2 you can enjoy wireless audio streamed to your favourite Bluetooth headphones and speakers. At the touch of an onscreen icon you can also access the Internet. This means that you can share photos taken from the built-in camera through your favourite website or stay connected with your friends via email — all on-the-go!
3. Creative WP-300 Wireless Headphones
Take your wireless experience to the next level with high quality headphones that are completely wireless, but give you the same audio quality as high performance wired headphones.
Pricing and Availability
The Wireless Entertainment solution will be available at the online store at sg.store.creative.com from end December 2010 onwards and at The CREATIVE Stores at International Business Park and Marina Square and authorised dealers in Singapore from end January 2011 onwards at the following suggested retail prices.
For more information about the Wireless Entertainment solution, please visit www.creative.com.
Creative is a worldwide leader in digital entertainment products. Famous for its Sound Blaster® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed ZEN® MP3 and portable media players. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment - anytime, anywhere.
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This announcement relates to products launched in the Asia Pacific. Availability is subject to change without notice and may differ elsewhere in the world according to local factors and requirements. Creative ZiiO, ZEN and Sound Blaster are trademarks or registered trademarks of Creative Technology Ltd in the United States and/or other countries. All other trademarks are the property of their respective owners.