SINGAPORE - 7 January 2010 - Creative Technology Ltd. today announced the PCI-E Creative Sound Blaster® X-Fi® Titanium HD and USB Creative Sound Blaster X-Fi HD, setting the gold standard for PC audio with the first discrete audio card and USB digital audio system to include THX TruStudio PC™ audio technology.
"The Sound Blaster X-Fi Titanium HD and Sound Blaster X-Fi HD provide the highest quality audio playback of any sound products we have ever introduced, over a period of time where we have sold more than 400 million Sound Blaster cards," said Steve Erickson, Vice President and General Manager of Audio and Video at Creative. "We are thrilled to announce that our newest additions to the Sound Blaster line include THX TruStudio PC audio technology, bringing together two of the most respected names in sound quality to provide an unparalleled audio experience on the PC."
Creative Sound Blaster X-Fi Titanium HD
The Creative Sound Blaster X-Fi Titanium HD is powered by the second-generation Creative X-Fi Xtreme Fidelity audio processor for PCI Express slots. The Creative Sound Blaster X-Fi Titanium HD combines captivating industrial design with audiophile grade Digital to Analog Converters (DACs) and components to produce a 122dB signal-to-noise ratio, the highest SNR ever produced by a Creative sound card. A replaceable Op-amp is also a distinguishing feature allowing users to customise audio output with colouration that is refined to their personal tastes.
Additional product specifications include:
Creative Sound Blaster X-Fi HD
Designed as a high definition USB audio solution for notebooks and desktops, the Creative Sound Blaster X-Fi HD USB digital audio system features audiophile-grade recording and playback. It is the only USB digital audio system that includes an analogue phono input, as well as standard audio inputs, enabling users to effortlessly convert analogue audio from their record albums or cassette tapes into MP3, AAC, FLAC and other digital formats. The systems comes with Media Toolbox, a comprehensive software package, including an advanced noise reduction programme that easily remove unwanted clicks, crackles, hums, pops, rumble and other sound imperfections from the tracks after they have been recorded, substantially improving the audio quality for playback.
The Creative Sound Blaster X-Fi HD USB digital audio system also features THX TruStudio PC, bringing the same great audio experience found in live performances, films, and recording studios to laptop and desktop PCs.
Additional product specifications include:
THX TruStudio PC
THX TruStudio PC is specially designed to bring the same great audio experience found in live performances, films, and recording studios to the PC. THX TruStudio PC provides groundbreaking PC audio technologies, the result of collaborative research and development from Creative and THX. Together, these technologies deliver the fullest audio experience for music, movies and games, while remaining true to the source and intention of the artistes who created it. THX TruStudio PC includes:
THX TruStudio PC Surround
THX TruStudio PC Surround provides immersion control to enhance the natural sense of audio depth and spaciousness by creating virtual surround sound channels. Stereo content or multichannel content played over stereo speakers and headphones will sound as if it is coming from all sides while voices remain centred in front and original balance and timbre is preserved.
THX TruStudio PC Crystalizer
THX TruStudio PC Crystalizer restores the natural dynamic range that is lost when iTunes and MP3 music get compressed. This makes the music sound as good as the artiste originally intended, and adds an enhanced level of realism for movies and games.
THX TruStudio PC Speaker
THX TruStudio PC Speaker fills in the missing low frequency tones and gives the extra impact for a better entertainment experience. Consumers no longer have to tolerate lack of bass in speakers built into notebook PCs, 2.0 speakers or headphones, as THX TruStudio PC Speaker technology dramatically improves the sound experience without a subwoofer.
THX TruStudio PC Dialog Plus
THX TruStudio PC Dialog Plus enhances the voices in movies for clearer dialogue, allowing the listener to hear the dialogue over the rest of the soundtrack and over ambient noise in the listening environment.
THX TruStudio PC Smart Volume
THX TruStudio PC Smart Volume addresses the problem of abrupt volume level changes during playback and between songs by automatically and continuously measuring volume, and intelligently applying gain and attenuation to compensate for those changes.
Pricing and Availability
The Creative Sound Blaster X-Fi Titanium HD and Creative Sound Blaster X-Fi HD will be available at The CREATIVE Stores at International Business Park and Marina Square, the online store at sg.store.creative.com and authorised dealers in Singapore from March 2010 onwards at the suggested retail prices of S$299.00 and S$149.00 respectively.
For more information about the Creative Sound Blaster X-Fi Titanium HD and the Creative Sound Blaster X-Fi HD, please visit www.soundblaster.com.
*The Creative Sound Blaster X-Fi HD is known as the Creative Sound Blaster Digital Music Premium HD in the Asia Pacific region.
Creative is a worldwide leader in digital entertainment products. Famous for its Sound Blaster® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed ZEN® MP3 and portable media players. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment - anytime, anywhere.
# # #
This announcement relates to products launched in the Asia Pacific. Availability is subject to change without notice and may differ elsewhere in the world according to local factors and requirements. Sound Blaster, X-Fi, EAX and ZEN are trademarks or registered trademarks of Creative Technology Ltd in the United States and/or other countries. THX & THX TruStudio PC are trademarks of THX Ltd. which may be registered in some jurisdictions. All other trademarks are the property of their respective owners.