By the end of 2004 -- just two months after its introduction -- the 5GB model of the ZEN Micro won three prestigious awards from the media, enjoyed a successful retail launch event at J&R in New York, and sold out at many retail stores during the holidays.
The Power of ZEN Micro
The ZEN Micro surpasses previous generation players like the iPod mini by delivering the features that music listeners want. The ZEN Micro in every capacity offers:
Windows Media Player 10 DRM and PlaysForSure(TM) Support
Creative also announced a firmware upgrade today -- available at www.creative.com - for the ZEN Micro that makes the stylish, ultra-portable MP3 player PlaysForSure(TM) verified, including support for AutoSync and Playlists using Windows Media Player 10. PlaysForSure is Microsoft's logo and testing program that makes it easy for consumers to choose portable devices that have been tested and verified to work seamlessly a broad choice of music services including Napster, MSN Music, Musicmatch and more. Additional updates that include support for PlaysForSure online music subscription services using Windows Media DRM 10 will be forthcoming for the ZEN Micro, ZEN Touch and ZEN Xtra players, and will be available in the first quarter of 2005. Subscription services such as Napster to Go let consumers transfer an unlimited amount of music to their ZEN player for a low monthly fee.
Pricing and Availability
The 1GB model of the Creative ZEN Micro will be available in the first quarter of 2005 for only US$199.99. The 4GB model, available later this month, is priced at only US$229.99. The 5GB ZEN Micro is currently available for US$249.99. The 6GB model will be available later this month for US$299.99. For more information about Creative's family of flash, micro drive and hard drive MP3 players, ranging from the 64MB MuVo to the 60GB ZEN Xtra and the 20GB ZEN Portable Media Center, visit us.creative.com.
Creative (Nasdaq: CREAF) is a worldwide leader in digital entertainment products for PC users. Famous for its Sound Blaster® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed ZEN and MuVo portable audio players. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment - anytime, anywhere.
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This announcement relates to products launched in the Asia Pacific. The product names, prices and availability are subject to change without notice and may differ elsewhere in the world according to local factors and requirements. Sound Blaster and MuVo are trademarks or registered trademarks of Creative Technology Ltd. in the United States and/or other countries. All other brand or product names mentioned herein are trademarks of their respective holders and are hereby recognized as such.