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Creative Sound BlasterAxx™ AXX 200 - the Game-Changing, Versatile, Powerful, Fun and Intelligent Sound System Now Available Online in Singapore

Critically Acclaimed Intelligent Sound System Goes Beyond Other Wireless Speakers with Features Such As Audio Processing, High-End Teleconferencing Capabilities, HD Voice Recording, Instant Voice Amplification and Much More


Sound BlasterAxx AXX 200
Sound System

SINGAPORE – 27 January 2014 – Creative’ exciting new Sound Blaster product that would radically transform the wireless speaker market - the Sound BlasterAxx™ AXX 200 intelligent sound system is now available online in Singapore. Previously available online only in the US, the Sound BlasterAxx AXX 200 Deluxe Pack which includes the AXX 200 sound system (Suggested Retail Price SGD375) and a docking base (valued at SGD75), is now available at creative.com/axx200 in Singapore at an irresistible special launch price of SGD229.

In its recent debut at CES (Consumer Electronics Show) 2014 in Las Vegas, the AXX 200 has received overwhelmingly enthusiastic response from the visitors. It has also received rave reviews from all over:

“Know-it-all, do-it-all overachiever of the first order.” (95/100) - Gadget Review
“It’s simply the coolest little gadget you can buy.” (Awesome Award) - Custom PC Review
“Overall, the Sound BlasterAxx AXX 200 portable sound system is a very cool sound solution that will replace a great many device types.” (5 out of 5) - Gaming Shogun

The Sound BlasterAxx AXX 200 functions as a full-fledged Sound Blaster and a portable, powerful NFC wireless speaker rolled into one. This wireless sound system – which is fully programmable – actually intelligently enhances audio in real-time, making it perfect for music, movies, calls and games.

The Sound BlasterAxx AXX 200 was also cleverly designed with an immense host of other useful and fun features such as a quad microphone array for teleconferencing and Voice Recording, an MP3 Player, and a ‘crazy’ Super Megaphone that not only amplifies the user’s voice in all kinds of zany ways, but also allows the user to karaoke anywhere. The sound system also comes with an insanely loud siren, and even charges the user’s smartphone.

Intelligent Technological Highlights of the Sound BlasterAxx AXX 200:

Intelligent and Powerful Audio Playback
The Sound BlasterAxx AXX 200’s uniquely elegant and polished vertical tower design houses a patent-pending stacked stereo speaker system, and a built-in SB-Axx1 chip for advanced audio enhancement and customisation. This separates the AXX 200 from other portable wireless speakers in the market – instead of playing audio as it is, the sound system can actually enhance audio in real-time by utilising Creative’s proprietary SBX Pro Studio™ audio technologies to deliver outstanding audio playback for music, movies and games. For example, the sound system is able to boost the clarity of dialog levels in movies with Creative’s proprietary SBX Dialog Plus technology.

Intelligent Personal Wireless Mobile Teleconferencing Device
Another key differentiating factor lies with the sound system’s advanced communications capabilities, which make it the perfect personal wireless mobile teleconferencing device. The AXX 200 features a proprietary quad microphone array which works in perfect harmony with the SB-Axx1 processor to provide crystal clear 360° voice pickup. The advanced Sound Blaster processor also allows for various advanced proprietary CrystalVoice™ voice enhancement technologies not even found in high end teleconferencing systems.

One reviewer commented: “It also utilises Creative's CrystalVoice technology to eliminate background noise and provide more clear voice traffic. In my testing the device, I was blown away by how nice the quality is – it was actually distractingly-good in comparison to dedicated teleconferencing units I have used.”- Gaming Shogun

Versatile One-Touch Recording
The sound system features an Integrated Voice Recorder which allows for versatile one-touch recording of all kinds of audio – calls, external voices, streamed music, voice and music, Super Megaphone and music, and everything else the user may hear – directly to an insertable MicroSD card. This is ideal for recording voice memos, lectures, interviews, teleconferencing sessions, business/corporate meetings or even recording spontaneous sing-along sessions.

Integrated WMA and MP3 Player
Beyond powerful audio processing, the AXX 200 also provides an option for the most direct and convenient audio playback – the sound system’s Integrated MicroSD WMA and MP3 player lets users play enhanced audio directly from a MicroSD card, so users do not need to always commit their smartphone to play music. It even allows users to skip music folders so that they can navigate to their songs faster without having to tediously cycle through all their individual tracks.

Super Megaphone
In keeping with its ability to produce amazingly loud sound despite its portable size, the AXX 200 also possesses an entirely unique feature – a Super Megaphone that aggressively amplifies a user’s voice on-the-fly. Instant voice amplification has its practical uses – for example, for attracting attention or directing people – but it can also be used for fun, allowing users to play pranks on friends or sing out loud to their favorite songs. Users can also instantly transmute themselves into various fantastical characters by adding a whole range of voice effects (CrystalVoice FX) to their voices in real-time, for example, changing male voice to female.

High Quality Wireless Connectivity with NFC for Tap to Connect
As the perfect companion for smartphones and tablets, the AXX 200 is able to connect wirelessly via Bluetooth, and utilises the aptX® and AAC codecs for the highest quality audio and lowest possible latency. The sound system also features the latest Near-Field Communication (NFC) technology, allowing users to quickly and easily connect to Bluetooth devices, requiring only a simple tap from an NFC-enabled smart device to the sound system to pair and establish a connection. Users can also connect two Bluetooth devices to the AXX 200 simultaneously.

Full-fledged Sound Blaster via USB
The AXX 200 is not just a wireless speaker for smart devices. Users can connect it to their PCs or Macs via USB to enjoy clear digital audio for their desktops or laptops. But far beyond that, when connected via USB, the AXX 200 doubles up as a full-blown, high-quality Sound Blaster. The built-in multi-core SB-Axx1 processor provides hardware acceleration for SBX Pro Studio and CrystalVoice technologies, targeted at PC users. As with other Sound Blaster cards, the AXX 200 also features a dedicated auxiliary/microphone input, as well as a headphone/line output. For example, when connected to a headset, the AXX 200 utilises SBX Surround to provide stunning, realistic 3D surround sound, perfect for an immersive listening experience for music, movies and games. At the same time, it functions as a powerful speaker for computers and simultaneously, a wireless speaker for mobile device.

Dual Purpose Battery
The AXX 200 also features a Dual Purpose Battery. The built-in high capacity 5200 mAh lithium-ion rechargeable battery is able to provide the sound system with up to 15 hours of playback time. It also serves as a battery bank that can charge a smartphone several times over.

Easy Audio Customisation and Control via Apps and PC/Mac Software
Users can look forward to full control of their audio settings. This is done on smart devices via a downloaded application called Sound Blaster Central which is available for iOS and Android devices. Audio settings are also customisable when connected to a PC/Mac via the Sound BlasterAxx Control Panel software.

Optional Docking Base + Universal Power Adapter
Users can also purchase a separate docking base that comes with a supplied universal power adaptor. It is designed to seamlessly charge the Sound BlasterAxx AXX 200. The base removes the hassle of having to plug a cable into the AXX 200 every time it needs to be charged – instead, users can simply drop the AXX 200 onto the docking base for charging.

Game Changing Competitive Price
With the Sound BlasterAxx AXX 200’s huge range of features, all of which would collectively cost over US$1,000, it could have been priced at US$499 and it would be a reasonable price. Instead, it was priced competitively at a standard retail price of US$299.99. But even then, it was decided that such a game-changing device should have a game changing price - the Sound BlasterAxx AXX 200 is now priced at an irresistible special launch price of US$149.99 in the US for a start.

Pricing and Availability
The Sound BlasterAxx AXX 200 Wireless Sound System Deluxe Pack, which includes the Sound BlaterAxx AXX 200 sound system (SRP SGD375) and a docking base (valued at SGD75) is now available online in Singapore at creative.com/axx200 at a special launch price of SGD229 for a limited period only.

For more information on Sound BlasterAxx AXX 200, visit creative.com/axx200.

About Creative
Creative is a worldwide leader in digital entertainment products. Famous for its Sound Blaster® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment with cutting-edge audio solutions, premium wireless speakers, wireless headphones and portable media devices. Today, Creative re-invents the Sound Blaster, which has a user base of over 400 million, with its ground-breaking Sound BlasterAxx that aims at the new mobile networked generation by bridging the worlds of the computer, smartphones, and tablets. Creative’s proprietary technologies, innovative hardware, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment – anytime, anywhere.

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This announcement relates to products launched in Singapore. Availability is subject to change without notice and may differ elsewhere in the world according to local factors and requirements. Creative, the Creative logo, Sound Blaster, Sound BlasterAxx, SBX Pro Studio and CrystalVoice are trademarks or registered trademarks of Creative Technology Ltd in the United States and/or other countries. All other trademarks are the property of their respective owners.

CONTACT INFORMATION

Creative Technology Ltd
Wynne Leong
Tel (65) 6895 4120
wynne_leong@ctl.creative.com
August Consulting
Alan Lee
Tel (65) 6733 8873
alanlee@august.com.sg