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Creative Unveils the World's First Self-Calibrating Wireless Speaker System - the Creative D5xm™ Intelligent Wireless Speakers

Simple iOS and Android App-Enabled Room Calibration Empowers Users by Enabling Them to Place the Speakers and Subwoofer Anywhere in a Room to Get the Best Sound

Singapore - May 21, 2013 - Creative Technology Ltd today announced the new Creative Dxm Signature Series™ of modular wireless speaker systems comprising the flagship Creative D5xm™, the Creative D3xm™ and the Creative DSxm™ subwoofer. The Creative Dxm Signature Series is the world's first self-calibrating wireless home audio system, allowing users the flexibility of placing their speaker anywhere in a room, while still enjoying the best sound quality.


Creative D5xm
Wireless Speaker


Creative D3xm
Wireless Speaker


Creative DSxm
Wireless Subwoofer

Beyond advanced room calibration, the Creative Dxm Signature Series wireless speaker system is completely modular; users can easily link more and more speakers wirelessly to form larger systems. The system also allows for full audio playback customisation with Sound Modes™ - profiles that users can trigger from an application on their iOS or Android smart devices.

"We wanted to create a speaker system that would completely shake the foundations of traditional speaker conventions. With app-enabled room calibration, wireless modularity and fully customisable audio, the Creative Dxm Signature Series now allows the average user to experience a level of audio quality previously enjoyed only by audiophiles with the most expensive equipment," said Mac Aw, Director for Worldwide Marketing at Creative Technology Ltd.

Intelligent Room Calibration
The Creative D5xm / Creative D3xm wireless speakers and the Creative DSxm wireless subwoofer feature room calibration capabilities controlled via a downloadable app on iOS and Android smart devices. Room calibration addresses critical shortcomings in listening rooms that get in the way of a loudspeaker's playback. For example, tiles, furniture, and even the dimensions and shape of a room may disrupt a loudspeaker's performance by over-emphasising bass, masking out low level music and movie dialogue.

With the Creative Dxm Signature Series' app-based room calibration, users are given the freedom to place the speakers and subwoofer wherever they want in a room without any compromise to sound quality. This is revolutionary, as room calibration could previously only be enjoyed by audiophiles who possess expensive and complex audio recording and calibration equipment.

Modularity: Easily Setup and Link Speakers Wirelessly and Intelligently
The Creative D5xm and Creative D3xm are both one-piece Bluetooth wireless speakers which are fully modular, meaning they can connect via 5.8 GHz wireless technology to other Creative D5xm or Creative D3xm speakers and/or a Creative DSxm wireless subwoofer to create a multi-channel wireless speaker system for any Bluetooth-enabled device, including an iPhone, iPad, Android phone, or tablet.

That means that unlike with traditional home speaker systems, users of the Creative Dxm Signature Series do not need to settle for a fixed speaker configuration for a specific use in the home. Users can wirelessly upgrade from a single speaker to a larger configuration by simply adding more speakers or a subwoofer wirelessly - add a second or third unit for a wider sound stage, or a subwoofer for improved bass. This gives users the flexibility of purchasing a single unit for personal enjoyment and subsequently upgrading this system as their needs change, all the way up to a 3.1 multi-channel audio system. Similarly, upgraded systems can be separated into individual speakers, ideal for usage in different rooms throughout the house.

With all the comprehensive features built into the Creative Dxm Signature Series, Creative has also made sure that ease-of-use and intuitive setup is a main part of the overall product experience. With the Creative Central™ app, linking speakers in different configurations is extremely easy - an intuitive step-by-step onscreen wizard comes as part of the application. This major hallmark of cleverly easy usage, along with high-quality wireless connectivity and audio playback, is a defining characteristic of the Creative Dxm Signature Series.

Intelligent Sound Modes™
In addition to room calibration and wireless modularity, the Creative D5xm and the Creative D3xm also feature Sound Modes, which users can trigger from their iOS and Android smart devices. Media today comes from various sources and differs in quality, content, and loudness. Sound Modes are pre-set sound profiles for specific types of audio content, allowing the speakers to adapt to different genres of content and enabling users to enhance their music, movie, and game audio.

High Fidelity Audio
The Creative D5xm and Creative D3xm Signature Series modular wireless speakers provide high quality Bluetooth audio with both speakers supporting aptX and AAC codecs, ensure wireless audio transmission that is as good as a wired connection. Special attention was also paid to the industrial design of each speaker - both the Creative D5xm and Creative D3xm wireless speakers were intentionally designed to sport a monocoque, one-piece chassis that greatly minimises vibrations, providing listeners with the clearest audio playback.

Clever Technological Features of the Creative Dxm Signature Series Wireless Speakers:

  1. Radical simplification and implementation of the expensive and complex room calibration feature found in high end speaker systems
  2. Effective removal of complex wired connections between speakers in a multi-channel configuration
  3. Simple implementation of advanced audio customisation technology via a smart device application
  4. Monocoque chassis provides maximum rigidity and minimises vibrations during playback

Creative's Dxm Signature Series of Modular Wireless Speaker System
Customise Your Wireless Entertainment Speaker System

  • Start Simple
    1 x Creative D5xm
    or
    1 x Creative D3xm
  • Add Bass
    1 x Creative D5xm + 1 x Creative DSxm (wireless subwoofer)
    or
    1 x Creative D3xm + 1x Creative DSxm (wireless subwoofer)
  • Get a Wider Soundstage
    1 x Creative D5xm (Left Channel) + 1 x Creative D5xm (Right Channel)
    or
    1 x Creative D3xm (Left Channel) + 1 x Creative D3xm (Right Channel)
  • Create the Ultimate Wireless Entertainment Speaker System
    1 x Creative D5xm (Left Channel) + 1 x Creative D5xm (Centre Channel) + 1 x Creative D5xm (Right Channel) + 1 x Creative DSxm (wireless subwoofer)

Key Features of the Creative Dxm Signature Series of Modular Wireless Speakers:
Creative D5xm Intelligent Modular Wireless Speaker System

  • Features Room Calibration technology
  • Easily upgradable for more compelling audio - allows wireless linking to additional Creative D5xm wireless speakers for wider stereo and/or Creative DSxm wireless subwoofer for deep bass capability
  • Features Sound Modes via controls from smart devices like iOS and Android smartphones and tablets
  • High quality wireless audio with aptX and AAC
  • Works with all stereo Bluetooth compatible* smart devices and mobile phones
  • Efficient digital amplifiers and world class tuning deliver striking accuracy and detail
  • Sports premium chrome finishing and touch capacitive volume controls
  • One-piece construction to minimise vibrations for the clearest audio playback
  • Integrated AUX-In for other audio devices

Creative D3xm Intelligent Modular Wireless Speaker System Made for Smaller Rooms

  • Features Room Calibration technology
  • Easily upgradable for more compelling audio - allows wireless linking to additional Creative D3xm wireless speakers for wider stereo and/or Creative DSxm wireless subwoofer for deep bass capability
  • Features Sound Modes via controls from smart devices like iOS and Android smartphones and tablets
  • Works with all stereo Bluetooth compatible* smart devices and mobile phones
  • High quality wireless audio with aptX and AAC
  • Efficient digital amplifiers and world class tuning deliver striking accuracy and detail
  • One-piece construction to minimise vibrations for the clearest audio playback
  • Integrated AUX-In for other audio devices

 

*  Bluetooth A2DP compliant devices
** Room Calibration works with iPhone 5, iPad (3rd generation) and the Samsung GALAXY Note II. For a list of supported devices, visit www.creative.com/dxm/supported-devices

Creative DSxm Wireless Subwoofer

  • Works with Creative D5xm or Creative D3xm speakers for extended deep bass capability
  • Incorporates Creative's Symmetrically Loaded Acoustic Module (SLAM™) for deep, tight bass
  • Robust wireless technology allows limitless flexibility in subwoofer placement

 

Pricing and Availability
The Creative D5xm and the Creative D3xm Signature Series wireless speakers, and the Creative DSxm wireless subwoofer will be available at the online store at sg.store.creative.com from July 2013 onwards at the following suggested retail prices:



Creative D5xm wireless speaker SGD399
Creative D3xm wireless speaker SGD249
Creative DSxm wireless subwoofer SGD249


For in-store availability, please refer to local authorised dealers.

For more information about the Creative Dxm Signature Series wireless speaker system, please visit http://www.creative.com/dxm/.

About Creative
Creative is a worldwide leader in digital entertainment products. Famous for its Sound Blaster® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment with cutting edge audio solutions, premium wireless speakers, wireless head-phones and portable media devices. Today, Creative re-invents the Sound Blaster, which has a user base of over 400 million, with its ground-breaking Sound BlasterAxx that aims at the new mobile networked generation by bridging the multi-worlds of the computer, smartphones, and tablets. Creative's proprietary technologies, innovative hardware, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment anytime, anywhere.

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This announcement relates to products launched in the Asia Pacific. Availability is subject to change without notice and may differ elsewhere in the world according to local factors and requirements. Creative, the Creative logo, Sound Blaster, Sound BlasterAxx, D5xm, D3xm, DSxm, Signature Series, Sound Modes and SLAM are trademarks or registered trademarks of Creative Technology Ltd in the United States and/or other countries. All other trademarks are the property of their respective owners.

CONTACT INFORMATION

Creative Technology Ltd
Wynne Leong
Tel (65) 6895 4120
wynne_leong@ctl.creative.com

August Consulting
Alan Lee
Tel (65) 6733 8873
alanlee@august.com.sg