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Creative Introduces the Airwave™ HD and Airwave™ - Portable Bluetooth Wireless Speakers Packed with Clever Features

Designed to Simplify Users' Experiences with Features Including Near-Field Communications for One-Touch Pairing, Micro-USB Charging and Multi-Point Connectivity

Creative Airwave HD Wireless Speakers
Creative Airwave HD
Wireless Speakers

Singapore - May 14, 2013 - Creative Technology Ltd today announced the new
Creative Airwave™ HD and Creative Airwave™ portable near-field communications (NFC) Bluetooth wireless speakers, specifically designed with clever features that fit into and simplify users' audio experiences, while being the first of several products that reflect the company's incorporation of a fresh new design theme that will cut across many of its speakers and headsets this year.

The bold new triangular speakers clearly stand out anywhere. Apart from sleek black and classic grey, the speaker also comes in a range of vibrant energetic colours - red, blue, pink and green. Special attention has been paid to getting just the right two-tone contrast between the metallic grill and back of the Airwave HD, and the shiny gloss of its sides and top. Similar thought was put into the design of the Airwave, with the speaker sporting glossy sides accompanied by a smooth pearl finish on its front and back.

Creative Airwave Wireless Speakers
Creative Airwave
Wireless Speakers

“Here at Creative, we take a total design approach that encompasses both audio and aesthetics. In keeping with modern trends in industrial design, we've incorporated a bold triangular design into this year's product lineup. We also understand that in today's fast-paced world, the average consumer can be stressed and pressed for time. That's why with the introduction of the Creative Airwave HD and the Creative Airwave wireless speakers, we paid special attention to ensure the speakers are the simplest, most hassle-free companions for any phone or tablet,” said Mac Aw, Director for Worldwide Marketing at Creative Technology Ltd.

The speakers are the first of several new Creative products that feature the latest NFC technology. The feature enables users to simply tap their NFC-enabled smart device on the speaker and the two are connected instantly.

Another clever feature is micro-USB charging. This means users are not restricted to using and carrying around a heavy proprietary charger, allowing them to charge their speakers via a regular smart device charger, standard micro-USB connection to a PC or even to an external battery pack.

The Creative Airwave HD wireless speaker also features Multipoint Connections so users can connect up to two smart devices with the speaker, simultaneously – ideal for users who possess a smartphone and a tablet. It also has an integrated Creative Super Charged amplifier, which allows it to sound louder than speakers twice its size.

The speaker drivers are tilted up at a 30-degree angle, firing powerful audio straight at the listener's ears. Bluetooth wireless audio quality is also ensured through support for both aptX and AAC codecs on the Creative Airwave HD, and aptX codec support on the Creative Airwave. Designed for use with iOS and Android devices, both speakers also feature an integrated microphone for convenient use of the speakers as a speakerphone.

The speakers sport a sleek, contemporary geometric design, which optimises audio performance in addition to making a strong style statement. The Creative Airwave HD is available in black and red, and the Creative Airwave is available in blue, grey, pink and green.

Clever Technological Features of the Creative Airwave Wireless Speaker Series:

  • NFC connectivity greatly reduces the amount of time and effort taken to pair and connect smart devices via Bluetooth
  • Micro-USB charging removes a dependency on a proprietary charger and allows for convenient charging via a standard micro-USB connection commonly used in today's smart phones or from a PC or even an external battery pack
  • Multipoint Connections allow users to simultaneously connect up to two smart devices with the Creative Airwave HD wireless speaker, removing the hassle of having to disconnect one device before manually connecting another
  • Integrated Creative Super Charged amplifier allows the Creative Airwave HD wireless speaker to produce amazingly loud sound despite its size and power rating, without compromising on the mid bass and bass – a common problem with other portable speakers

The Creative Airwave Wireless Speaker Series

Creative Airwave HD

Priced at SGD199, the Creative Airwave HD wireless speaker provides a bigger sound and smaller footprint than the Creative Airwave wireless speaker. Featuring the Creative Super Charged Amplifier™ (SCA) tuned to and matched dual premium full-range drivers, the Creative Airwave HD delivers superior sound to speakers twice its size. The Creative Airwave HD will be available in black or red. The Creative Airwave HD is powered by its built-in rechargeable Li-Ion battery which provides up to 7 hours of audio playback. Its Creative Multipoint technology enables connection of up to two Bluetooth-enabled devices to the Creative Airwave HD simultaneously. For the lowest possible Bluetooth latency and highest possible audio quality, the Creative Airwave HD features the aptX audio codec and AAC codec support.

Creative Airwave

Priced at SGD129, the Creative Airwave wireless speaker features two efficient full range-drivers to enable sound reproduction that equals much larger speakers. Designed for stunning sound and looks, the Creative Airwave speaker will be available in blue, grey, pink and green. The Creative Airwave speaker is powered by its built-in rechargeable Li-Polymer battery which provides up to 12 hours of audio playback. For the lowest possible Bluetooth latency and highest possible audio quality, the Creative Airwave features the aptX audio codec.

Pricing and Availability

The Creative Airwave HD and the Creative Airwave wireless speakers will be available at the online store at sg.store.creative.com and authorised dealers in Singapore from June 2013 onwards at the following suggested retail prices:

Creative Airwave HD wireless speaker SGD199
Creative Airwave wireless speaker SGD129

For more information about the Creative Airwave HD and the Creative Airwave wireless speakers, please visit www.creative.com/speakers.

About Creative

Creative is a worldwide leader in digital entertainment products. Famous for its Sound Blaster® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment with cutting edge audio solutions, premium wireless speakers, wireless headphones and portable media devices. Today, Creative re-invents the Sound Blaster, which has a user base of over 400 million, with its ground-breaking Sound BlasterAxx that aims at the new mobile networked generation by bridging the multi-worlds of the computer, smartphones, and tablets. Creative's proprietary technologies, innovative hardware, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment - anytime, anywhere.

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This announcement relates to products launched in the Asia Pacific. Availability is subject to change without notice and may differ elsewhere in the world according to local factors and requirements. Creative, the Creative logo, Airwave, Airwave HD, Super Charged Amplifier, and Sound Blaster are trademarks or registered trademarks of Creative Technology Ltd in the United States and/or other countries. All rights reserved. All other trademarks are the property of their respective owners.

CONTACT INFORMATION

Creative Technology Ltd
Wynne Leong
Tel (65) 6895 4120
wynne_leong@ctl.creative.com
August Consulting
Alan Lee
Tel (65) 6733 8873
alanlee@august.com.sg