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Creative Introduces Fun, Colourful Hitz™ Headsets

Creative Meets Mobile Users' Needs by Introducing In-Line Microphones on Every Product in the Hitz Lineup

Singapore - 14 May 2013 - Creative Technology Ltd today gave a significant nod towards the importance of mobile communications by announcing the fun and colourful new Creative Hitz™ headsets, with each product in the lineup having an in-line microphone for calls, and a fresh, modern, triangular design that cuts through many of the products in Creative's new lineup.




Creative Hitz MA2600
Headsets

Creative Hitz MA2400
Headsets

Creative Hitz MA2300
Headsets

Creative Hitz MA350
Earphones


"We understand that the mobile phone is the center of mobile users' universe. They use it for everything - to watch movies and videos, listen to music, or play games. On top of this, the phone is used primarily for communications. With that in mind, we decided that it is time that even our most basic audio products are designed to be communications-friendly", said Mac Aw, Director for Worldwide Marketing at Creative Technology Ltd.

The Creative Hitz headsets also reflect the company's incorporation of a fresh new design theme, with the headsets sporting a unique and sleek triangular design found on each individual cup. A two-tone contrast is also prominent on each headset, which showcases a high gloss premium finish. The headsets, along with other products in Creative's new lineup, represent a company-wide recognition of sleek design as an integral part of a product's identity.

Beyond enabling call controls, the in-line microphone also houses playback controls, so users of the Creative Hitz headsets can easily manage their music and phone calls. The headsets also feature flat, tangle-free cables.

Within the headsets are powerful Neodymium drivers for crisp high frequencies and deep bass. Gold-plated 3.5mm plugs provide a superior connection for great sound quality from any tablet, digital media player or smartphone. They are available in a variety of colours and feature ergonomically designed head band padding and ear pads for comfort even with prolonged use.

Clever Technological Features of the Creative Hitz Series Headsets:

  1. Even the most basic Creative Hitz headset comes with a high-quality in-line microphone for communications
  2. In-line microphone houses playback and volume controls for easy music and call management
  3. Sturdy L-shaped gold-plated 3.5mm plugs deliver high-quality wired connections
  4. Flat, tangle-resistant cables provide for convenient, easy storage

Creative Hitz Series Headsets

Creative Hitz MA2600 Headset Technical Specifications
On-ear Headset

  • Drivers: 40mm Neodymium magnet
  • Frequency Response: 10Hz ~ 20kHz
  • Impedance: 32ohms
  • Flat-fold ear cups for easy stowage or storage
Microphone
  • Type: Omni-directional
  • Impedance: <2.2kohms
  • Cable Length: 1.2m
  • Input plug: L-shaped 3.5mm 4-pole gold-plated plug
  • Product Weight: 225g

 

Creative Hitz MA2400 Headset Technical Specifications
On-ear Headset

  • Drivers: 34mm Neodymium magnet
  • Frequency Response: 15Hz ~ 20kHz
  • Impedance: 32ohms
  • Flat-fold ear cups for easy stowage or storage
Microphone
  • Type: Omni-directional
  • Impedance: <2.2kohms
  • Cable Length: 1.2m
  • Input plug: L-shaped 3.5mm 4-pole gold-plated plug
  • Product Weight: 140g

 

Creative Hitz MA2300 Headset Technical Specifications
On-ear Headset

  • Drivers: 30mm Neodymium magnet
  • Frequency Response: 15Hz ~ 20kHz
  • Impedance: 32ohms
  • Flat-fold ear cups for easy stowage or storage
Microphone
  • Type: Omni-directional
  • Impedance: <2.2kohms
  • Cable Length: 1.2m
  • Input plug: L-shaped 3.5mm 4-pole gold-plated plug
  • Product Weight: 138g

 

Creative Hitz MA350 Earphones Technical Specifications
Earphones

  • Drivers: 9mm Neodymium magnet
  • Frequency Response: 6Hz ~ 23kHz
  • Impedance: 32ohms
Microphone
  • Type: Omni-directional
  • Impedance: <2.2kohms
  • Cable Length: 1.2m
  • Input plug: L-shaped 3.5mm 4-pole gold-plated plug
  • Product Weight: 13g

 

Creative Hitz series headsets are compatible with smartphones and tablets with a 3.5mm 4-pole connector (CTIA standard). Functions may vary among models.

Pricing and Availability
The Creative Hitz MA2600, Creative Hitz MA2400 and Creative Hitz MA2300 headsets will be available at the online store at sg.store.creative.com and authorised dealers in Singapore from July 2013 onwards at the following suggested retail prices:

Creative Hitz MA2600 headset SGD89
Creative Hitz MA2400 headset SGD59
Creative Hitz MA2300 headset SGD49

The Creative Hitz MA350 earphones will be available at the suggested retail price of SGD49 at the online store at sg.store.creative.com and authorised dealers in Singapore from June 2013 onwards.

For more information about the Creative Hitz series headsets, please visit www.creative.com/headphones.

About Creative
Creative is a worldwide leader in digital entertainment products. Famous for its Sound Blaster® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment with cutting edge audio solutions, premium wireless speakers, wireless headphones and portable media devices. Today, Creative re-invents the Sound Blaster, which has a user base of over 400 million, with its ground-breaking Sound BlasterAxx that aims at the new mobile networked generation by bridging the multi-worlds of the computer, smartphones, and tablets. Creative's proprietary technologies, innovative hardware, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment anytime, anywhere.

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This announcement relates to products launched in the Asia Pacific. Availability is subject to change without notice and may differ elsewhere in the world according to local factors and requirements. Creative, the Creative logo, Hitz, and Sound Blaster are trademarks or registered trademarks of Creative Technology Ltd in the United States and/or other countries. All rights reserved. All other trademarks are the property of their respective owners.

CONTACT INFORMATION

Creative Technology Ltd
Wynne Leong
Tel (65) 6895 4120
wynne_leong@ctl.creative.com

August Consulting
Alan Lee
Tel (65) 6733 8873
alanlee@august.com.sg