Press Relations

Press Releases

ZiiLABS Announces Zii™ Platform Partners Based on New ZMS-05 Media-Rich Applications Processor and Middleware

ZiiLABS Partners Poised to Create Powerful, Highly Innovative Cutting Edge Devices Using Revolutionary StemCell Computing™ SoC

Singapore - 8 January 2009 - ZiiLABS (a wholly-owned subsidiary of Creative Technology Ltd.), a leader in media-rich application processors, hardware platforms and advanced middleware today announced the first OEM platforms based on the its new ZMS-05 Media-Rich System-On-Chip (SoC).

“We are excited to leverage our 25 years of R&D from 3DLABS and Creative to shape the future of computing in collaboration with our OEM partners, as they unveil innovative new products based upon the Zii Platform,” said Hock Leow, President of ZiiLABS. “The integrated ZMS-05 media-rich processor and middleware ushers in the new era of StemCell Computing™ where we will bring the incredible benefits of nano-sized super computing right into our daily lives.”

“The market is evolving and consumers are looking for lower cost, high performance, Internet-ready devices. We are excited to be working with ZiiLABS and the ZMS-05 SoC as they offer a rich platform for just such products,” said Mr. Steven Lee, AVP of MSI Micro-Star International.

“As a provider of state-of-the-art consumer solutions for Global brands since 1999, we were looking for a flexible and scalable platform which will enable us to build a range of portable devices that deliver media-rich, lower cost devices to our customers. We found the ZMS-05 to be the right solution to provide a PC-like experience for playing downloaded media without transcoding,” said Jeff Chui, Director of Corporate Planning at Perception Digital.

“As a leading supplier of Single Board Computers to the medical and industrial markets, the ZMS delivers the low power and exceptional media and graphics processing capabilities we require to keep pace with the ever increasing demands of our customers,” said Holger Frölich, CEO, F&S Elektronik Systeme GmbH.

“The flexible architecture, powerful multimedia processing capabilities and rich development platform made the ZMS the ideal choice for bringing our next range of IPTV and videophones products to the market quickly and effectively,” said Pepe Lorenzo, Director of Medianet.

“As we step into the Digital TV era, the market demands revolutionary products that deliver rich media content into your living room. We are excited to introduce the low cost HDTV Companion unit to the market based on the ZiiLABS ZMS processors and middleware,” said Jason Hsia, General Manager of ASTAK.

“As a platform solution provider of the low cost HDTV Companion Webox, ZiiLABS ZMS processors and middleware provides the major building blocks and we are excited to be working closely with ASTAK on their HDTV Companion unit,” said Alan Hou, General Manager of SiDa Electronics (HK) CO., Limited.

“As a developer of Linux-based embedded systems, we took the decision to base our next generation of products on ZMS-05. Its high level of peripheral integration, media capabilities and wide range of available codecs make it the ideal platform for our video conferencing and related products,” said Sven Luther, CEO, PowerLinux.

“ZMS SoC's unique performance capability enables Grandeye to manage all the camera's intensive processing requirements on a single chip, resulting in significant reduction in cost and power consumption. This enables Grandeye to extend its Halocam Compact camera's appeal into new markets,” said James Ionson, Chairman of Grandeye.

For more information, please visit Zii.com.

About ZiiLABS
ZiiLABS is a leader in media-rich application processors, hardware platforms and advanced middleware. Its products enable OEMs, ODMs, System Integrators and Software Developers to deliver industry-leading devices across a broad range of consumer electronics and embedded markets. Originally founded in 1994 as 3DLABS, the company re-branded and joined with the Personal Digital Entertainment group of Creative Technology to form ZiiLABS in January 2009. ZiiLABS with over 800 R&D engineers today has invested US$1billion and 10,000 man years in media processing solutions and has offices in the UK, China, USA and Singapore.

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