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Creative Announces The Revolutionary ZiiEagle Movie Box - Stores The Complete Celestial's Shaw Brothers Collection of 668 Movies in a Single HD Palmtop Box

Harnessing Creative's Zii StemCell Computing™ Technology, ZiiEagle Provides Innovative Features That Let Viewers Enjoy Digitally Re-mastered Shaw Brothers Multi-Genre Movie Gems Legally and Effortlessly

SINGAPORE - 14 December 2010 - Creative Technology Ltd. today introduced the revolutionary ZiiEagle Movie Box that contains The Complete Celestial's Shaw Brothers Film Collection of 668 fully restored and digitally re-mastered movies priced lower than pirated DVDs. First of its kind, the ZiiEagle Movie Box is a state-of-the-art single home entertainment device designed to contain entire collections of high definition digital content for easy, safe and prudent viewing through viewers' home entertainment systems.

In the form of an ultra-compact media playback device, the ZiiEagle Movie Box is the direct result of Creative's years of research and development on its Zii StemCell Computing™ Technology. It is also the result of Creative's collaborative efforts with its content partner, Celestial Pictures, through Vue Networks, an associated company of Creative and a regional content creation and media technology company.

Powered by the ZMS-05 HD Media-Rich Applications Processor, the ZiiEagle Movie Box is a unique and innovative HDMI plug-and-play home entertainment device as it lets viewers access a treasure trove of entire movie or video collections legitimately at literally one touch of a button. Designed with ease of use in mind, the Movie Box's built-in features, such as its easy navigation, special search and play functions (4-Digit Movies, Dream List, Dreamscape One-Touch-Play), parental lock and 100 bookmarks per movie, make it very convenient and safe for viewers to select and enjoy any desired movie, or simply sit back and let the Movie Box randomly select and play a movie in the category of the viewer's choice at one touch of a button.

"Creative's vision has always been to leverage on innovative hardware, proprietary technology, applications and services, enabling consumers to experience high-quality digital entertainment. I have long envisaged an ideal innovative entertainment solution that allows users to enjoy the best movie viewing experience possible without the hassles of dealing with slow optical disks, large storage space, frustration of locating a movie, unreliable downloads or worst still, legal exposure. Now, through extensive research using Creative's latest Zii StemCell Computing Technology, all 668 Shaw Brothers movies are condensed into a single home entertainment device for easy enjoyment. The ZiiEagle Movie Box, taking up only 1/200 space of DVDs, is another big step forward to this vision. It's déjà vu - like the Nomad MP3 Player we pioneered 10 years ago. To solve the navigation problems when dealing with massive libraries of music, we invented the highly innovative and popular ZEN patent which is now being used by most MP3 players in the world today. Similarly, I believe the ZiiEagle will bring movie viewing experience to a whole new level", said Sim Wong Hoo, CEO of Creative.

"We forged a strategic partnership with Celestial Pictures as our first content partner as its Shaw Brothers Film Library is known to be the world's largest and most complete single Chinese film collection to date. With many diverse movie genres across kung fu, martial arts, horror, fantasy, mature-themed and romance, it is a good reflection of 3,000 years of Chinese culture and history.

The many movie gems contained within this small treasure box were made by Shaw Brothers, spanning almost 50 years of Chinese movie-making history, bringing together numerous famous actresses, actors and dedicated directors. Many of these films have strong moral and traditional values depicted in them. With the ZiiEagle Movie Box, it is as if one holds the key to unlock the Chinese psyche shaped by 3,000 years of Confucian philosophy. Imagine owning a treasure trove of timeless movie classics such as 'The One-Armed Swordsman (独臂刀)', 'Come Drink With Me (大醉侠)', 'The Kingdom and the Beauty (江山美人)', and historical epics like 'Last Woman of Shang (妲己)' and many more in one single powerful device, instead of a wall full of cabinets filled with 668 DVDs.

With China rising, learning the complex Chinese language is becoming an advantage in one's life. This Shaw Brothers collection of movies, in general, has the most impeccable Mandarin dialogues amongst all. Won't it be wonderful to be able to pick up the Chinese language while enjoying these beautiful classics?

With this new business model, consumers can look forward to the possibility of being able to own and enjoy many exciting and valuable digital entertainment content, including large thematic collections of music videos, movies, original TV dramas or documentaries, legitimately and affordably, all at their fingertips, without costing an arm or a leg, nor cluttering up one's living space", added Sim.

Apart from easy navigation and selection of movies, meticulous efforts have also been put into developing a passcode-enabled locking mechanism for locking any movie in the Movie Box, with movies classified NC16 and above locked by default - a technological innovation trademarked by Creative. This is an important user feature that will help parents manage the appropriate viewing choices of their children, without compromising their own.

Clad in a sleek burgundy case with attractive lacquered-like finish, the ZiiEagle Movie Box makes a perfect and auspicious gift for Shaw Brothers movie aficionados or anyone who enjoys good movies.

This precious collection of 668 movies that includes almost 200 movies not released on DVDs or TV is worth well over S$10,000. It is now retailing together with the ZiiEagle Movie Box at only S$1,070.00.

ZiiEagle Moviepedia
To complement the whole movie viewing experience, the ZiiEagle Moviepedia - a 400-page, full-colour movie reference book has been specially compiled and comes complete with movie synopses and photos from all the movies in the ZiiEagle Movie Box. The ZiiEagle Moviepedia in soft cover is bundled with the ZiiEagle Movie Box and is also available separately. In addition, the ZiiEagle Moviepedia comes in a limited hard cover large-size edition, which makes an excellent collector's item. An online version is also exclusively available through the ZiiAcademy and Creative online store. To complete the line, a special ZiiEagle Moviepedia DVD has been commissioned which comprises of the ZiiEagle Moviepedia, "The Making of ZiiEagle Movie Box and ZiiEagle Moviepedia" video and movie trailers.

Exclusive Features of the ZiiEagle Movie Box

• Bundled with the lavish ZiiEagle Moviepedia - 400 pages, full-colour movie reference book with movie synopses and photos
• Delivers 720p (1280×720) HDMI video output
• English, Traditional Chinese and Simplified Chinese subtitles support
• Dream List - Press the Dream button on the remote control to browse a wide selection of movie playlists
• 4-Digit Movies - View any movie by simply selecting its 4-digit movie code
• Dreamscape One-Touch Play - Press any of the 4 colour buttons to Power on, Select and Play a random movie from that category in the Dreamscape
• Parental Lock - Passcode for locking any movie, with movies classified NC16 and above locked by default
• 100 Bookmarks Per Movie - Create up to 100 bookmarks per movie and return to enjoy it later
• Easy Navigation - Browse favourite movies, actresses, actors or directors
• 1.5X Fast Play with natural audible dialogue

Pricing and Availability
The ZiiEagle Movie Box and ZiiEagle Moviepedia will be available at The CREATIVE Store at International Business Park and the online store at sg.store.creative.com in Singapore from 15 December 2010 onwards.

For more information about the ZiiEagle Movie Box and ZiiEagle Moviepedia, please visit www.ziieagle.com.

About Creative
Creative is a worldwide leader in digital entertainment products. Famous for its Sound Blaster^® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed ZEN^® MP3 and portable media players. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment - anytime, anywhere.

About Vue Networks
Vue Networks is a regional Content Creation and Media Technology company based in Singapore. Utilising its state-of-the-art media production and broadcast facilities, Vue Networks provides aggregation services and end-to-end platform solutions in High Definition workflows, Digital Restoration, 2D to 3D conversion, Stereoscopic 3D content creation and cross-platform Media Distribution.

About Celestial Pictures
Celestial Pictures is a diversified entertainment company that brings the best of Asian entertainment to the world. The company focuses on Asian-language film and television content origination, aggregation and worldwide distribution, as well as the operation of global television channels, including CELESTIAL MOVIES, CELESTIAL MOVIES ASIA, CELESTIAL CLASSIC MOVIES and WaTV.

The company owns the Shaw Brothers Film Library, the world's largest Chinese film collection, with over 760 feature films originally released over a forty-year time frame. These award-winning Shaw Brothers films have been digitally restored frame-by-frame, and distributed in cinemas and on home video, television, and new media markets worldwide.

Celestial Pictures is also active in producing new feature films and acquiring third-party film content for worldwide distribution with an option to broadcast on its television channels.

Headquartered in Hong Kong, Celestial Pictures is a subsidiary of ASTRO ALL ASIA NETWORKS plc.

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This announcement relates to products launched in the Asia Pacific. Availability is subject to change without notice and may differ elsewhere in the world according to local factors and requirements. StemCell Computing, Sound Blaster and ZEN are trademarks or registered trademarks of Creative Technology Ltd in the United States and/or other countries. All other trademarks are the property of their respective owners.