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Creative Reflects Colours in the City with Creative HQ-1450 Headphones

Colourful Headphones Make Their Debut at IFA 2010 in Berlin

SINGAPORE - 1 September 2010 - Creative Technology Ltd. today announced the Creative HQ-1450 headphones which will debut at the IFA 2010 in Berlin from 3 - 8 September 2010. Inspired by the vibrancy of city life, Creative has designed the Creative HQ-1450 headphones in different patterned shades to reflect the colours in the city. Sporting earcups in traffic-stopping red, skyline blue, garden green or monochrome black in a lightweight, compact Supra-Aural design, the Creative HQ-1450 headphones are the perfect companion for the everyday city traveller. Simply connect the headphones to the Creative ZEN® player, the iPod or other portable media players for a rich, life-like listening experience.


Creative HQ-1450 Headphones

Designed with an ergonomic headband and soft leatherette ear cushions, the Creative HQ-1450 headphones provide excellent comfort while listening to music on the move. The simple adjustable black metallic alloy headband is ultra-thin and flat, allows comfort fitting and can be easily worn over a cap or a pair of shades. In addition, a unique flat cable keeps wires tidy and tangle-free during storage. Made of lightweight composite materials coupled with a Supra-Aural design, the Creative HQ-1450 headphones makes for easy portability.

The Creative HQ-1450 headphones deliver outstandingly natural audio quality, thanks to a pair of small, finely tuned, yet powerful Neodymium drivers. The 30mm slim drivers with Neodymium (Ne-Fe-B) magnet and copper-clad aluminum wire (CCAW) voice coil assure natural-sounding audio with balanced highs and lows. The 3.5mm mini plug comes gold plated for minimum distortion and is in Y-connection with the 1.2m OFC cable.

Pricing and Availability
The Creative HQ-1450 headphones will be available at the online store at sg.store.creative.com, The CREATIVE Stores at International Business Park and Marina Square and authorised dealers in Singapore from mid September 2010 onwards at the suggested retail price of S$49.00.

For more information about the Creative HQ-1450 headphones, please visit www.creative.com/headphones.

About Creative
Creative is a worldwide leader in digital entertainment products. Famous for its Sound Blaster® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed ZEN® MP3 and portable media players. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment - anytime, anywhere.

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This announcement relates to products launched in the Asia Pacific. Availability is subject to change without notice and may differ elsewhere in the world according to local factors and requirements. ZEN and Sound Blaster are trademarks or registered trademarks of Creative Technology Ltd in the United States and/or other countries. All other trademarks are the property of their respective owners.