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Creative Announces Sound Blaster® X-Fi® MB2™ Software Suite Equipped with THX TruStudio Pro™ and EAX® Advanced HD™ 5.0

Cutting-Edge Audio Enhancement Technology Debuts on the Latest ASUS ROG Rampage III Formula and Gene Series of Gaming Motherboards

SINGAPORE - 29 July 2010 - Creative Technology Ltd. today announced the Sound Blaster® X-Fi® MB2 software suite - a powerful audio platform equipped with cutting-edge audio technologies designed to enhance ordinary PC systems limited by only basic onboard audio. The Sound Blaster X-Fi MB2 software suite builds on the success of the original Sound Blaster X-Fi MB, bringing enhancement of onboard PC audio to even greater echelons. Through THX TruStudio Pro™ audio technology and the latest Creative EAX Advanced HD™ 5.0, users get to enjoy premium audio quality, effects and features on their PC systems.

Gamers can anticipate being blown away by the amazing realism from the unrivalled headphone surround and gaming sound enhancement technologies delivered by the Sound Blaster X-Fi MB2. Creative EAX Advanced HD 5.0 features state-of-the-art multi-environment rendering and reverb modelling, delivering an ultra-realistic and incredibly immersive 3D gaming experience for powering the next generation of cutting-edge PC games. The additional audio cues provided by EAX can also give gamers a competitive advantage in early detection of enemies.

"We are extremely excited to see the Sound Blaster X-Fi MB2 software going into ASUS Republic of Gamers motherboards, with ASUS being the top manufacturer of motherboards in the world and constantly committed to delivering the most innovative and best performing PC solutions to enhance the gaming experience of power users. Our partnership will continue to push the boundaries of PC gaming audio, providing the much-needed realism and immersion in game-play that modern PC games demand," said Steve Erickson, Vice President and General Manager for Audio and Video at Creative.

Creative EAX Advanced HD 5.0 allows greater detail and speed in gaming audio and adds a dedicated bass feed for 128 voices, so gaming audio becomes more cinematic. Developers can also add interactive music to games, where the music can change based on actions during game-play.

Additional features of Creative EAX Advanced HD 5.0 include EAX Voice, EAX PurePath™ and EAX MacroFX™. EAX Voice allows gamers to literally become part of the game by speaking and hearing their own voices with the same effects as the environment their character is in. EAX PurePath delivers the most accurate and cinematic surround sound ever experienced by allowing developers total control over Low Frequency Enhancement (LFE) and which speaker(s) gaming audio is played through, while EAX MacroFX recreates close-up audio so accurately that bullets would never have sounded more frightening as they zip past players' heads only centimetres away.

THX TruStudio Pro provides the latest groundbreaking technologies that are products of years of collective experience and research by Creative and THX. THX TruStudio Pro creates unprecedented levels of audio realism, adds dynamics and punch to every gunshot, explosion and gaming sound; and includes stunning surround effects, producing an incredibly realistic surround sound experience even from just a pair of stereo headphones. The THX TruStudio Pro suite of technologies features THX TruStudio Pro Surround™, THX TruStudio Pro Crystalizer™, THX TruStudio Pro Speaker™, THX TruStudio Pro Dialog Plus™ and THX TruStudio Pro Smart Volume™.

Other audio technologies such as EAX reverbs and a 10-band graphic equalizer allow users to enhance their music even more. These essential audio effects and controls are conveniently placed in a central and intuitive Sound Blaster Console. In addition, a suite of cool players are included to enhance the PC music listening experience, giving users full control over their music streaming and integrating seamlessly with iTunes and Windows Media libraries.

Key Features of Sound Blaster X-Fi MB2

  • THX TruStudio Pro audio technology creates unprecedented levels of audio realism, adds dynamics and punch to every gunshot, explosion and gaming sound; and includes stunning surround effects, producing an incredibly realistic surround sound experience even from just a pair of stereo headphones
  • Creative EAX Advanced HD 5.0 features state-of-the-art multi-environment rendering and reverb modelling, delivering an amazingly realistic and immersive 3D gaming experience
  • Creative VoiceFX technology allows users to morph their voices into other personas to help players stay in character and add flair to their online role-playing experiences
  • Creative ALchemy is a powerful tool that restores EAX effects and 3D surround audio for legacy, DirectSound 3D game titles running on Windows Vista and Windows 7, re-enabling that same great gaming experience
  • Sound Blaster X-Fi MB2 comes with native OpenAL support, ensuring compatibility with a wide range of PC games developed with OpenAL for an incredible 3D audio experience

For more information please visit www.creative.com/oem, www.thx.com or www.asus.com.

About Creative
Creative is a worldwide leader in digital entertainment products. Famous for its Sound Blaster® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed ZEN® MP3 and portable media players. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment - anytime, anywhere.

About THX Ltd.
From the big screen to your screen, THX ignites your passion for exciting entertainment experiences. Founded by George Lucas and recognized by audiences around the globe, THX is synonymous with the design and certification of world-class cinemas, premium audio systems, HDTVs, and blockbuster movies and games. Products featuring THX defy convention and define quality in their class, whether in the cinema, home or on the road. For more information, visit www.thx.com.

About ASUS
ASUS, the world's top 3 consumer notebook vendor and the maker of the world's best selling and most award winning motherboards, is a leading enterprise in the new digital era. ASUS designs and manufactures products that perfectly meet the needs of today's digital home, office and person, with a broad portfolio that includes motherboards, graphics cards, displays, desktop PCs, notebooks, netbooks, servers, multimedia, wireless solutions, networking devices and mobile phones. Driven by innovation and committed to quality, ASUS won 3,268 awards in 2009, and is widely credited with revolutionizing the PC industry with the Eee PC™. With a global staff of more than ten thousand people and a world-class R&D team of 3,000 engineers, the company's revenue for 2009 was US$7.5 billion.

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This announcement relates to products launched in the Asia Pacific. Availability is subject to change without notice and may differ elsewhere in the world according to local factors and requirements. Sound Blaster, X-Fi, Sound Blaster X-Fi MB2, EAX, Advanced HD, EAX PurePath, EAX MacroFX and ZEN are trademarks or registered trademarks of Creative Technology Ltd in the United States and/or other countries. THX & THX TruStudio Pro are trademarks of THX Ltd. which may be registered in some jurisdictions. All other trademarks are the property of their respective owners.