Press Relations

Press Releases

Creative Introduces New Sound Blaster® Wireless Audio Solutions - Easily Play Music Anywhere Inside or Outside the Home

New Wireless Headphones and Outdoor Rock Speaker Offer More Ways to Enjoy Music Wirelessly

SINGAPORE - 7 January 2010 - Creative Technology Ltd. today announced two new ways to enjoy music wirelessly in any room inside - or outside - the home, with the Creative Sound Blaster® Wireless Headphones and the Creative Sound Blaster Wireless Outdoor Speaker. Expanding the Creative Sound Blaster Wireless family of products, these new additions offer more ways to get the most out of music libraries that are stored on PC or Mac computers.

The Creative Sound Blaster Wireless Transmitter* is only about the size of a thumb drive and has a built-in wireless transmitter and antenna and plugs directly into the USB port on desktops, netbooks, notebooks, or Macs. The Creative Sound Blaster Wireless Transmitter takes any music playing on a PC or Mac, whether it is iTunes, Windows Media Player, Pandora, Internet radio, Napster, Spotify or any other music player, and streams it wirelessly throughout the home and even outdoors. The wireless music stream can be played on the Creative Sound Blaster Wireless Headphones, Creative Sound Blaster Wireless Outdoor Speaker system, Creative GigaWorks T20W 2.0 wireless speaker system or any existing home entertainment system through a Creative Sound Blaster Wireless Receiver**. The Creative Sound Blaster Wireless Receiver is a small box that attaches to the Creative Sound Blaster Wireless Transmitter line-in on a home entertainment system or powered speaker system and turns it into a wireless speaker system.

"The Sound Blaster Wireless family of products, with its many options, allows you to mix and match to create a completely tailored wireless music system for your home at a fraction of the cost of other systems," said Steve Erickson, Vice President and General Manager for Audio and Video at Creative. "From the Sound Blaster Wireless Headphones for a private listening experience, to the Sound Blaster Wireless Outdoor Speaker, which blends right into a backyard setting, to the Sound Blaster Wireless Receivers that connect to any speaker or home theatre system, you are able to pick and choose which pieces best fit your home environment and lifestyle."

Creative Sound Blaster Wireless Headphones
The Creative Sound Blaster Wireless Headphones allow users to enjoy their music privately so they are not disturbing others in the room or anywhere else in the home. The headphones can be heard up to a distance of 30 metres away from the Creative Sound Blaster Wireless Transmitter. Featuring music controls directly on the earcup, users can easily control the play, pause and skip functions from wherever they are. The lightweight Creative Sound Blaster Wireless Headphones are designed to be comfortable for hours of music listening. A built-in rechargeable battery delivers up to six hours of continuous playback and is recharged via USB. In addition to the wireless capability, the headphones also have an audio line-in jack for connecting to portable audio devices or an airplanes audio system.

Creative Sound Blaster Wireless Outdoor Speaker
Creative is also introducing the Creative Sound Blaster Wireless Outdoor Speaker system, which is a high-quality stereo speaker encased in a rugged rock design that blends nicely into any outdoor environment. Perfect for outdoor parties and BBQs, the speaker system is outside, as opposed to Creative Sound Blaster Wireless Outdoor Speaker Creative Sound Blaster Wireless Headphones using an indoor speaker system and cranking the volume. The speaker is designed to withstand moderate weather conditions and features a removable rechargeable battery, which delivers up to six hours of continuous music playback. The battery recharges via a bundled external power adapter and charger cradle, so the speaker does not have to be brought in for charging.

Creative GigaWorks T20W Speaker System
Also available are the Creative GigaWorks T20W speaker system, which includes a built-in wireless receiver, eliminating the need to connect a PC or Mac to wired desktop speakers. The Creative GigaWorks T20W delivers high-quality audio and features an elegant design that beautifully complements any room at home.

Creative Sound Blaster Wireless Receivers
Users can also connect their existing speaker or home entertainment systems to stand-alone Creative Sound Blaster Wireless Receivers, which simply plug in via a line-out connection. Each Creative Sound Blaster Wireless Receiver includes a remote control, allowing users to adjust volume levels and skip through tracks when using iTunes.

Pricing and Availability
The Creative wireless audio products will be available at The CREATIVE Stores at International Business Park and Marina Square, the online store at sg.store.creative.com and authorised dealers in Singapore.

  • Creative Sound Blaster Wireless bundles including a Creative Sound Blaster Wireless Transmitter and a Creative Sound Blaster Wireless Receiver are currently available at the suggested retail price of S$289.00.
  • Additional Creative Sound Blaster Wireless Receivers are currently available at the suggested retail price of S$139.00 each.
  • The Creative Sound Blaster Wireless Headphones will be available at the suggested retail price of S$199.00 in February 2010.
  • The Creative Sound Blaster Wireless Outdoor speaker will be available at the suggested retail price of S$299.00 in April 2010.
  • The Creative GigaWorks T20W will not be available in the Asia Pacific region.

For more information on all of Creative's wireless audio products, please visit www.soundblaster.com.

*The Creative Sound Blaster Wireless Transmitter is known as the Creative Sound Blaster Wireless for iTunes in the Asia Pacific region.
**The Creative Sound Blaster Wireless Receiver is known as the Creative Wireless Receiver in the Asia Pacific region.

About Creative
Creative is a worldwide leader in digital entertainment products. Famous for its Sound Blaster® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed ZEN MP3 and portable media players. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainmentanytime, anywhere.

###

This announcement relates to products launched in the Asia Pacific. Availability is subject to change without notice and may differ elsewhere in the world according to local factors and requirements. Sound Blaster and ZEN are trademarks or registered trademarks of Creative Technology Ltd in the United States and/or other countries. All other trademarks are the property of their respective owners.