Press Relations

Press Releases

Creative Introduces the Incredibly Small and Lightweight Live!® Cam Socialize HD Web Cam with Simple One-Click Uploading of Recorded Videos to YouTube

Also Unveiled is a New Family of Live!® Cams that are Perfect for Vlogging, Teleconferencing or Video Chatting

Creative Live! Cam Socialize HD
Creative Live! Cam Socialize HD

SINGAPORE - 15 December 2009 - Creative Technology Ltd. today announced the Creative Live!® Cam Socialize HD web cam that has Creative's highest quality ever for video chatting on Skype, Yahoo! and MSN, and for recording video in high definition to post on social media sites, including YouTube and Photobucket. The Creative Live! Cam Socialize HD streams up to 30 frames per second in HD for a smooth video experience. Its recording capability allows users to film their vlog or video in high quality as opposed to traditional VGA web cams that often look blurry. Users can upload their HD videos with one-click uploading to YouTube instead of having to take multiple steps to get videos uploaded. 

Featuring a new low-profile design, the Creative Live! Cam Socialize HD brings the lens closer to eye-level for more personal face-to-face interaction during video chatting or teleconferencing. Combined with a hi-speed USB 2.0 connection, this plug and play web cam provides smooth video capture and transmission at up to 30 frames per second while its built-in noise-cancelling microphone eliminates background noise for clearer audio.

The Creative Live! Cam Socialize HD is so small that it is perfect for use with netbooks, notebooks or even desktop computers. It is so lightweight that it stays securely attached to any monitor, unlike larger previous generation cameras where the weight would make them unstable and shift away during use.

“According to the official YouTube blog, as of May 2009, 20 hours of video were uploaded to the site every minute, the equivalent of Hollywood releasing over 86,000 new full-length movies into theatres each week. There are so many social aspects of video and people want to use their web cams for video chatting and filming vlogs and video. We wanted to improve the overall experience by designing the Live! Cam Socialize HD with improved video quality, easy video uploading capabilities and a robust software suite,” said Steve Erickson, Vice President and General Manager for Audio and Video at Creative. 

“Additionally, we wanted to introduce a new form factor that helps people make eye contact more effectively during video chatting than many previous generation web cams, which can have the effect of looking down on you. The Live! Cam Socialize HD offers HD quality video and a robust software suite for less than many competitive cameras that don't even offer HD.”

The Creative Live! Cam Socialize HD delivers 16:9 widescreen video in 720p resolution for recorded videos so users can easily record a vlog or video right from their desktop and edit the video by adding audio and video effects. Uploading to social media web sites, including YouTube, is easy using the integrated one-click uploading feature right from the Live! Central 2 software screen. The enhanced Live! Central 2 software suite features new Media Show and Desktop Share features. With Media Show, users can easily share photos and slide presentations as a slideshow in the IM video window of video messaging clients. Desktop Share enables users to share any live content shown on the desktop, including videos and documents.

Live! Central 2 Software Suite Features

  • Media Show - share photos and presentations as a slideshow in the IM video window, including Skype, MSN and Yahoo!
  • Desktop Share - share any live content including videos, photos and documents
  • Social Media Integration - simple one-click video uploading to YouTube and Photobucket
  • Audio and Video Effects - liven up video chats and recorded videos by adding multiple effects such as funny backgrounds and voice morphing or doodling, which enables users to draw directly onto the screen
  • Password protected parental control

Live! Cam Socialize HD Features

  • Super small lightweight design with a flexible base works exceptionally well with netbooks, notebooks or desktop PCs
  • Instantly access an online contact list at the touch of a button with Live! Contacts
  • True HD sensor and hi-speed USB 2.0 combination
    • Optimal HD resolution delivers 720p for recorded videos (1280 x 720) for widescreen displays (16:9)
    • High frame rate, smooth video capture (up to 30 fps)
  • 5.7MP* photo capture
  • Noise-cancellation microphone

New Family of Creative Live! Cams
Creative also unveiled two new members of the Creative Live! Cam Family - the Creative Live! Cam Socialize and Creative Live! Cam Sync. Both web cams feature a VGA sensor for up to 800 x 600 video recording*.

Creative Live! Cam Socialize
Creative Live! Cam Socialize

Creative Live! Cam Sync
Creative Live! Cam Sync

This new family of web cams is designed to offer users several options when choosing a web cam to suit their needs. From the best performance at the lowest price with the Creative Live! Cam Sync, to the built-in noise-cancelling microphone in the Creative Live! Cam Socialize, to HD quality video capture with the Creative Live! Cam Socialize HD, this new family of web cams offers something for everyone.

Pricing and Availability
The new family of Creative Live! Cams will be available at The CREATIVE Stores at International Business Park and Marina Square, the online store at sg.store.creative.com and authorised dealers in Singapore from mid December 2009 onwards at the following suggested retail prices:

Creative Live! Cam Socialize HD S$89.00
Creative Live! Cam Socialize S$49.00
Creative Live! Cam Sync S$29.00

For more information, please visit sg.creative.com.

*Software interpolated

About Creative
Creative is a worldwide leader in digital entertainment products. Famous for its Sound Blaster® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed ZEN® MP3 and portable media players. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment—anytime, anywhere.

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This announcement relates to products launched in the Asia Pacific. Availability is subject to change without notice and may differ elsewhere in the world according to local factors and requirements. Live!, Sound Blaster and ZEN are trademarks or registered trademarks of Creative Technology Ltd in the United States and/or other countries. All other trademarks are the property of their respective owners.