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Creative and ZiiLABS to Host Zii Summit 2009 in Shenzhen, China on 1 and 2 December

Showcasing Zii StemCell Computing Technology, Platforms, Products, Services, Content and the Entire Zii Ecosystem that Empowers Partners to Rapidly Transform Ideas into World-Class Products

Singapore - 12 November 2009 - Creative Technology Ltd. and ZiiLABS, a pioneering media processor and platforms company and a wholly-owned subsidiary of Creative Technology Ltd. today announced the joint hosting of the Zii Summit 2009 to be held on 1 and 2 December 2009 at the Fu-Tian Shangri-La Hotel in Shenzhen, China.

With keynote addresses by Sim Wong Hoo, Founder and CEO of Creative Technology Ltd., and Hock Leow, President of ZiiLABS and 3DLABS, the event promises to share with partners how StemCell Computing Technology and the Zii Plaszma Platform, with its complete suite of ready-to-market solutions, can springboard OEMs and developers rapidly into world markets.

A press conference and seminar will be held on the first day to showcase Zii technology, platforms, products, services, content and the entire Zii Ecosystem.

Technical sessions will also be held to share with partners on how they can leverage on the Zii Plaszma Platform and its various modules, backed by state-of-the-art technologies, brand equities and award-winning product industrial designs. Partners would be empowered to create energy-efficient and high performance 3D, HD products at a low cost and and bring them to market quickly. In addition, partners will be introduced to the comprehensive e-commerce, branding and marketing system which would help radically increase the effectiveness of their market reach to customers.

A concurrent exhibition will be held over the two days to showcase a full range of OEM-ready Zii-Powered Devices, running on ZiiLABS' very own ZMS-05 Media Rich Processor Chip. Also on display will be the recently announced ZMS-08 media processor, which showcases the world's first 1080p Blu-ray quality video decoding on a small credit card-sized module.

Summit invitees include academicians, media and business and technology partners. Participation in the Zii Summit 2009 is by invitation only.

For more information about the Zii Summit, please visit www.zii.com.

About Creative
Creative is a worldwide leader in digital entertainment products. Famous for its Sound Blaster® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed ZEN® MP3 and portable media players. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment - anytime, anywhere.

About ZiiLABS
ZiiLABS is a leader in media-rich application processors, hardware platforms and advanced middleware. Its products enable OEMs, ODMs, System Integrators and Software Developers to deliver industry-leading devices across a broad range of consumer electronics and embedded markets. Originally founded in 1994 as 3DLABS, the company re-branded and joined with the Personal Digital Entertainment group of Creative Technology to form ZiiLABS in January 2009. ZiiLABS with over 800 R&D engineers today has invested US$1 billion and 10,000 man-years in media processing solutions and has offices in the UK, China, USA and Singapore. Learn more about ZiiLABS at: www.ziilabs.com

Zii, StemCell Computing, Plaszma, Sound Blaster and ZEN are trademarks or registered trademarks of Creative Technology Ltd. All other product names, trademarks, and/or company names are used solely for identification and belong to their respective owners.