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MEDIA ALERT - Creative Brings Music to Your Ears with EP-630 and EP-650 In-Ear Earphones in New Vibrant Colours

SINGAPORE - 10 June 2009 - Creative Technology Ltd. today introduced the Creative EP-630 and Creative EP-650 in-ear earphones in new vibrant colours. Widely popular, more than 3 million units of Creative EP-630 earphones were shipped worldwide in 2008. Inspired by the ocean, the new Creative EP-630 colour series earphones now come in exciting colours such as Pacific Blue, Atlantic Green, Mediterranean Pink, Arctic White and Pearl Black. For a sophisticated look, the Creative EP-650 earphones come in Mercury Abyss, a premium chrome finishing.

Offering an unsurpassed music listening experience, the Creative EP-630 and Creative EP-650 earphones are specially designed to deliver optimum performance with any music genre. Powered by quality 9mm Neodymium magnet transducer, the Creative EP-630 and Creative EP-650 earphones offer high-quality audio reproduction with extraordinary bass that is ideal for digital music playback. Complete with the gold-plated 1.2m Oxygen-Free Copper cable that provides uninterrupted transmission of music from the player to earphones, enjoy pristine audio and hear the music in greater clarity.

Designed with soft and ergonomic silicone in-ear earbuds, the Creative EP-630 and Creative EP-650 earphones provide excellent noise-isolation. Pick the perfect fit from the additional pairs of alternate sized earbuds that are included.

Pricing and Availability
The Creative EP-630 earphones are currently available at the online store at sg.store.creative.com in Singapore at the suggested retail price of S$45.00 while the Creative EP-650 earphones will be available from mid July onwards at the suggested retail price of S$59.00.

The Creative EP-630 earphones will be available at The CREATIVE Stores at International Business Park and Marina Square and authorised dealers in Singapore from mid June 2009 onwards and at the PC Show from 11 - 14 June 2009 while the Creative EP-650 earphones will be available from end July 2009 onwards.

For more information about the Creative EP-630 and Creative EP-650 earphones, please visit www.creative.com/headphones.

Creative EP-630 Earphones Creative EP-650 Earphones

Creative EP-630 Earphones

Creative EP-650 Earphones

About Creative
Creative is a worldwide leader in digital entertainment products. Famous for its Sound Blaster® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed ZEN® MP3 and portable media players. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment - anytime, anywhere.

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This announcement relates to products launched in the Asia Pacific. Availability is subject to change without notice and may differ elsewhere in the world according to local factors and requirements. Sound Blaster and ZEN are trademarks or registered trademarks of Creative Technology Ltd in the United States and/or other countries. All other trademarks are the property of their respective owners.