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Creative Expands Award-Winning Aurvana® Earphone Family with the Elegant Aurvana® Air

2009 Red Dot Design Award Winner Features Premium Comfort Fit and Superlative Audio Performance

SINGAPORE - 19 May 2009 - Creative Technology Ltd., today announced an exciting new addition to its award-winning Creative Aurvana® family of designer earphones and headphones - the Creative Aurvana Air earphones. Combining premium comfort fit with exceptional audio performance, the elegant Creative Aurvana Air is an avant-garde acoustic masterpiece. It is a winner for product design in Entertainment Technology at the prestigious German-based "red dot award: product design 2009", which recognises outstanding product designs for their innovation, functionality and quality standards.

Crafted with precision, the Creative Aurvana Air's EaseFit™ ear-hook design provides listeners with superior comfort over long hours of extended use. Its lightweight Flexnium™ ear-hook leverages on Nickel-Titanium alloy (Shape Memory Metal) for a flexible and robust design while an inert coating renders it safe on sensitive ears. A soft rubber tip completes the design for a comfortable fit. This precise design is well complemented by the Creative Aurvana Air's luxurious champagne-gold finishing and polished metal accent that lends an air of timeless sophistication.

Powerful Neodymium magnet with ultra-thin drivers and acoustically-tuned Bass-Slots deliver a visceral acoustic performance. Combine this with the pristine delivery from high-purity OFC cabling and gold-plated plug makes the Creative Aurvana Air ideal for the digital entertainment needs for all users while they engage in active pursuits. The Creative Aurvana Air incorporates an intuitive cable-fit slider to manage excess cable and includes two pairs of foam ear cushions and an elegant leather pouch for storage and travel.

Key Features of Creative Aurvana Air

  • Intuitive EaseFit™ ear-hook design is easy to wear and provides the listener with maximum level of comfort even with long hours of extended wear. The ear-hook is also designed to adhere securely to the listener's ears while he or she engages in active pursuits
  • Advanced Flexnium™ ear-hooks with Nickel-Titanium alloy (Shape Memory Metal) retain their shapes when flexed or bent; while an inert coating makes them safe on Nickel-sensitive ears
  • Powerful Neodymium magnet drivers with ultra-slim high performance diaphragms which reduce distortion and deliver excellent sonic performance
  • Acoustically-tuned Bass-Slots deliver a tight and extended bass
  • Clear audio performance from high-purity Oxygen-Free Copper (OFC) cable and gold-plated plug
  • Superior thermoplastic elastomer-coated cable that is designed to resist tangling and to significantly reduce contact noise. The cable-fit slider allows listeners to manage loose cables for a better listening experience
  • A compact leather pouch with cable management holder for easy storage

Audio Specifications of Creative Aurvana Air

  • 15.5mm Neodymium magnet with high performance diaphragm drivers
  • Frequency response of 20Hz ~ 20kHz
  • Impedance of 32 ohms
  • Sensitivity of 102dB/mW at 1kHz
  • Cable length of 1.2m Oxygen-Free Copper (OFC) wires

Pricing and Availability
The Creative Aurvana Air will be available at The CREATIVE Store at Marina Square, International Business Park and the online store at sg.store.creative.com in Singapore from mid May 2009 onwards at the suggested retail price of S$299.00.

For more information about the Creative Aurvana Air, please visit www.creative-aurvana.com.

Creative Aurvana Air Earphones

Creative Aurvana Air Earphones

About Creative
Creative is a worldwide leader in digital entertainment products. Famous for its Sound Blaster® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed ZEN® MP3 and portable media players. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment - anytime, anywhere.

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This announcement relates to products launched in the Asia Pacific. Availability is subject to change without notice and may differ elsewhere in the world according to local factors and requirements. Aurvana, Easefit, Flexnium, Sound Blaster and ZEN are trademarks or registered trademarks of Creative Technology Ltd in the United States and/or other countries. All other trademarks are the property of their respective owners.