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Creative Introduces the Uniquely Designed ZEN^® Mozaic Music, Photos and Video Player with Impressive Built-in Speaker

Bold Design and Attractive Pricing Make ZEN^® Mozaic a Must Have For an Avid Digital Lifestyle

SINGAPORE - 24 July, 2008 - Creative Technology Ltd., a worldwide leader in digital entertainment products, today introduced the Creative ZEN® Mozaic portable media player for music, photos and video. Inspired by the artistic expressions of mosaic art, the Creative ZEN Mozaic, available in vivid pink, chic black or cool silver colour, is a bold design statement that reflects the user's sense of fashion and individual style. Attractively priced at S$99.00 for a 2GB model (for up to 1,000 songs*) and S$129.00 for a 4GB model (for up to 2,000 songs*), the Creative ZEN Mozaic lets users flaunt their style, while grooving to their favourite tunes, or enjoying their photos and music videos anytime, anywhere.

The Creative ZEN Mozaic comes complete with an impressive built-in speaker, vibrant 1.8-inch LCD colour screen, FM radio and voice recorder. Weighing just 43g and measuring 79.5mm x 40mm x 12.8mm, the super compact Creative ZEN Mozaic provides up to 32 hours of audio playback with a single charge of the battery. Also available at a later date are 8GB and 16GB models.

"We want to give our latest portable media player a brand new look by going bold with the design of the Creative ZEN Mozaic. The built-in speaker allows you to enjoy your music or videos together with your friends without the use of headphones. This refreshingly unique design concept, together with the superb audio performance that is synonymous with our ZEN series of players, makes the Creative ZEN Mozaic a must-have fashion accessory for music, photos and video on the go!" said Joseph Liow, Vice President, Personal Digital Entertainment Products of Creative Technology Ltd. and General Manager of Creative Labs Asia.

Key Features of the Creative ZEN Mozaic:

• Built-in speaker turns player into a mini boombox so that music can be shared out loud
• Vibrant 1.8-inch TFT LCD colour display shows off details and clarity of photos and video
• Built-in FM radio with up to 32 preset stations
• Built-in microphone for voice recording
• Dimensions: 79.5mm (height) x 40mm (width) x 12.8mm (thickness)
• Bundled with the new Creative Centrale application, a one-stop media management software that organizes and intelligently tags not just music but also photos and video, creates playlists and transcodes video** to the proprietary video format
• Supports audio formats such as MP3, WMA, WMA-DRM 10 and Audible (Format 4) and JPEG format for photos

Creative ZEN Mozaic Accessories

• The Creative TravelSound ZEN Mozaic speaker system docks and charges the player via USB or adapter and comes with a built-in rechargeable Li-ion battery for longer playback and a built-in FM radio antenna, available for S$79.00
• A stylish carabiner case to hold the player, available for S$24.00
• A functional armband and skin with clip for a hands-free workout, available for S$29.00
• Silicone skin pack (3 colour choices in a single value pack) to protect the player, available for S$24.00

Pricing and Availability
The Creative ZEN Mozaic is available in black or pink for the 2GB model at S$99.00 and in black, pink or silver for the 4GB model at S$129.00. Available later in August 2008 will be the 8GB model at S$169.00 and the 16GB model at S$249.00 in black colour. The Creative ZEN Mozaic and accessories will be available in Singapore in August 2008 at The CREATIVE Stores at Marina Square, Plaza Singapura and International Business Park, the online store at sg.store.creative.com and authorised dealers.

For more information about the Creative ZEN Mozaic, please visit www.creative.com/zenmozaic.

Creative ZEN Mozaic Portable Media Player for Music, Photos and Video

* Based on 4 minutes per song at 64kbps WMA encoding.
** To be transcoded with bundled software.

About Creative
Creative is a worldwide leader in digital entertainment products for PC users. Famous for its Sound Blaster^® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed ZEN^® MP3 players. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment— anytime, anywhere.

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This announcement relates to products launched in Asia Pacific. The product names, prices and availability are subject to change without notice and may differ elsewhere in the world according to local factors and requirements. Sound Blaster and ZEN are trademarks or registered trademarks of Creative Technology Ltd in the United States and other countries. All other trademarks are the property of their respective owners.