Press Relations

Press Releases

Creative Introduces the Vado Pocket Video Cam - Capture Life - See it, Shoot it, Share it - All in an Instant

Amazingly Small and Weighing 84g, the Vado Allows You to Shoot Videos and to Easily Post them to YouTube or Photobucket and Share them with Friends and Family at Box.net

SINGAPORE - May 13, 2008 - Creative Technology Ltd., a worldwide leader in video innovation, today announced the Creative Vado Pocket Video Cam. Small enough to fit easily in your pocket, purse or the palm of your hand, the Creative Vado Pocket Video Cam changes the way video is captured, shared and stored by making it fast, easy and fun.

A breakthrough in video camera design, the Creative Vado Pocket Video Cam, at only S$169.00, is dramatically thinner and lighter than competing video cameras. Available in silver or hot pink, the Creative Vado Pocket Video Cam is so small and lightweight that it is hard to believe it can capture such high-quality video. With the press of a button, you can record life's spontaneous moments, whether it is baby's first steps, awesome sports stunts or hilarious adventures with friends.

Craig McHugh, President and COO of Creative Labs Inc., describes how the Creative Vado Pocket Video Cam completely changes the experience of shooting and sharing video:

"When you're having a really great time and are experiencing one of life's special or funny moments, you'd love to have a video of it but you don't have your video camera with you. Your camcorder is likely stored away somewhere in a camera bag, because it's too expensive and you're afraid of breaking it. You end up missing many video opportunities and use your camcorder only for planned video shoots. When you finally do get it out to shoot something, you have to make sure you have a tape or disc and the batteries are charged before you set up your shot. Chances are you're going to miss that awesome spontaneous moment while you get your camera ready. Once you've shot the video, how are you supposed to share it with anyone? It can be a time-consuming challenge trying to figure out how to get video from your camera or tape, so it remains stuck on the camera or put away somewhere in a box of tapes or discs, and you can't share it with your family and friends.

The Creative Vado changes all of that! We're making shooting and sharing video as easy as taking pictures with a point-and-shoot portable digital camera. The Creative Vado is so small and lightweight that you can have it in your pocket so it's always there, or you can just set it on your coffee table so everyone in the family can use it. It's so inexpensive and easy to use that you don't have to worry. It's always ready to capture spontaneous moments that are once in a lifetime, the type you can't plan for in advance. The Creative Vado doesn't need tapes or discs; it can record up to two hours of high-quality video on its built-in 2GB of memory and it has a removable rechargeable battery, so you can shoot two hours of video on a single charge and you don't have to hassle with disposable batteries.

Just as the Creative Vado makes it super easy and quick to shoot video, it makes it incredibly easy and fast to get the videos off the camera. It has a built-in USB connector so you can just plug it into your PC, just like you would with a thumb drive. The Creative Vado has a software program built right into it that will prompt you to copy the video, or you can just drag the videos directly to your PC. With one easy step, the software can take you to YouTube or Photobucket so you can easily post your videos. When you want to share your videos with only friends and family, you can use Box.net, where they can either view or download a copy of the video. Box.net provides online storage and creates a web link to videos you've uploaded, so you can share them with anyone."

Creative Vado Features

  • Slim, lightweight, pocket-sized design
  • Built-in two-inch colour LCD screen
  • Removable rechargeable battery
  • 640 x 480 VGA video resolution
  • Built-in USB connector for PC
  • Built-in software program for posting videos to YouTube or Photobucket
  • Enable friends and family to download your videos from Box.net

Pricing and Availability
The Creative Vado will be available from 12 June 2008 at the PC Show and The CREATIVE Stores at Marina Square, Plaza Singapura and International Business Park, the online store at sg.store.creative.com and authorised dealers in Singapore at the suggested retail price of S$169.00 and in colours of silver or hot pink.

Creative Vado Accessories
To customise your Creative Vado experience, equip your Pocket Video Cam with the following accessories, available at www.creative.com:

  • A pouch to stow your Creative Vado Pocket Video Cam, priced at S$25.00
  • Spare batteries providing up to two hours of recording or playback, priced at S$25.00
  • A power adapter with charging station so your Creative Vado is ready to go when you are, priced at S$45.00
  • An A/V cable for sharing your Creative Vado video on your TV screen, priced at S$15.00

For more information about the Creative Vado Pocket Video Cam, please visit www.creative.com.

About Creative
Creative is a worldwide leader in digital entertainment products. Famous for its Sound Blaster® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed ZEN® MP3 and portable media players. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment—anytime, anywhere.

###

This announcement relates to products launched in the Asia Pacific. Availability is subject to change without notice and may differ elsewhere in the world according to local factors and requirements. Vado, Sound Blaster and ZEN are trademarks or registered trademarks of Creative Technology Ltd in the United States and/or other countries. All other trademarks are the property of their respective owners.