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Creative Announces Revolutionary inPerson™ Conferencing Service and Appoints QMax as a Singapore Service Partner

Partnership Provides Business Enterprises with Innovative, High Quality and Affordable Video Conferencing Combined with Premium Support Service

SINGAPORE - March 3, 2008 - Creative Technology Ltd. and QMax Communications Pte Ltd today announced that Creative, inventor of Creative inPerson™, a wireless video conferencing system, has unveiled the revolutionary Creative inPerson Conferencing Service and appointed QMax as a service partner in Singapore. This joint partnership brings together a worldwide leader in audio and video innovations and the premium service provider of wireless Internet access in Singapore.

Creative introduced Creative inPerson, a breakthrough in video conferencing technology, design, price and ease-of-use at the Consumer Electronics Show in January 2008 in Las Vegas, USA. The portable, wireless Creative inPerson system enables business executives to enjoy a high resolution video and audio multi-party call with multiple offices participating from around the world at a fraction of the cost of other video conferencing systems - bringing expensive video conferencing outside the corporate boardroom. Each party can join a Creative inPerson conference from a Creative inPerson system, through a PC with the Creative inPerson inVite, and even from a cell phone for voice call. Business executives can experience high resolution video display on the system's seven-inch screen with high quality audio on its built-in speaker, or output to a large screen LCD or plasma display. With its breakthrough price and ease of use, all of the employees in a company can communicate via Creative inPerson, dramatically reducing the need for travel, increasing productivity, saving cost, and at the same time, reducing their carbon footprint.

As part of the collaboration, QMax will provide the support and service elements of Creative inPerson Conferencing. The unique and cutting-edge infrastructure and technology behind Creative inPerson is brought together by Creative and InnoMedia Pte Ltd in a joint technology partnership announced today. QMax will be using the infrastructure and technology to provide the Creative inPerson Conferencing Service in Singapore. Through this relationship, Creative inPerson customers will benefit from QMax's excellent customer service and its experienced round-the-clock helpdesk support. In addition, onsite services provided by the QMax team will also be rendered to corporate customers who may require a higher level of quality assistance.

"QMax has a strong and credible track record in providing services to enterprises in Singapore. By leveraging on its close relationship and intimate knowledge of the business enterprises' needs in Singapore as well as key elements of QMax's highly successful support network, we are confident that our customers will enjoy the service level which they so truly deserve when using Creative inPerson, the premium product in video conferencing today," said Willie Png, Vice President of Video & Imaging for Creative. "Partnering QMax gives us the assurance that our Creative inPerson customers in Singapore will be well supported with a quality Internet network as well as a perfect platform to differentiate our premium products and services in the video conferencing arena."

Creative will continue to develop Creative inPerson which will revolutionise the way people communicate, while QMax will build on its core expertise and its commitment in enhancing the service component of this new product by leveraging on its understanding of business enterprises in Singapore and their diverse needs.

"Creative is the ideal partner for QMax, sharing our vision in providing an affordable and uncomplicated wireless conferencing solution that meets business communication needs in Singapore," said Alex Tan, Director of QMax. "Creative is a worldwide leader in innovative audio and video technology and we are proud to have them as a strategic partner in delivering this breakthrough in video conferencing."

Pricing and Availability
Creative inPerson and Creative inPerson Conferencing Service provided by QMax in Singapore will be available on 17 March 2008. Creative inPerson is available at the suggested retail price of S$1,200.00 with QMax monthly service fee at S$25.00.

For more information about Creative inPerson and Creative inPerson Conferencing Service provided by QMax in Singapore, please visit www.inperson.creative.com and www.qmax.com.sg.

About Creative
Creative is a worldwide leader in digital entertainment products. Famous for its Sound Blaster® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed ZEN® and MuVo® MP3 and portable media players. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment - anytime, anywhere.

About QMax
QMax Communications Pte Ltd is a broadband infrastructure and technology company offering "Anytime, Anywhere" high speed wireless broadband connectivity. It is part of the QMax group of telecommunication and data communication companies.