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Creative Introduces the Best of Live!® Cam Series Webcams with Better-Than-Ever Image Quality and Winning Features

New Sleek and Compact Designs, Instant USB Plug-and-Play, Built-In Microphones and Innovative Software Let Creative Live! Cams Deliver Stunning Image and Audio Quality

SINGAPORE - November 13, 2007 - Creative Technology Ltd, a worldwide leader in digital entertainment products, today introduced the best of Creative Live!® Cam series webcams to date with advanced technology, unsurpassed image quality and winning features. Showcasing enhanced image quality that is sharper, clearer and more vibrant than ever before, the new Creative Live! Cam series webcams raise the bar with significant improvements in key technologies, sleek designs, new packaging as well as more software bundling. Comprised of the Creative Live! Cam Optia Pro, Creative Live! Cam Notebook Ultra, Creative Live! Cam Notebook, Creative Live! Cam Video IM Pro, Creative Live! Cam Video IM, Creative Live! Cam Vista IM, Creative Live! Cam Notebook Pro, the new series shows off the Live! difference in video communications.

Creative Live! Cam Optia Pro
Leading the pack is the new Creative Live! Cam Optia Pro, a stylish 1.3 megapixel webcam that combines the essence of some of the industry's best technologies - USB Plug-and-Play convenience, Precision Lens, 71° wide-viewing angle and an integrated noise-cancellation microphone, just to name a few. Above all, the image quality is a leap in advancement from all previous models. Creative Live! Cam Optia Pro delivers astoundingly pleasing colors with razor-sharp details, even under very dim lighting conditions!

Creative Live! Cam Notebook Ultra
Also new in the series is Creative Live! Cam Notebook Ultra, a premium notebook webcam that comes with 1.3 megapixel sensor and a pair of integrated Adaptive Array Microphones, which delivers unmatched audio clarity during videoconferencing. A class-leading 85° ultra wide-angle Precision Lens is able to accommodate the entire family in the video chat, allowing users to have an even wider perspective than before!

Creative Live! Cam Notebook
The all-new entry-level notebook webcam, Creative Live! Cam Notebook, is a petite webcam that is perfect for users who are looking for both convenience and quality. The Creative Live! Cam Notebook delivers amazing video quality with great audio as well.

Creative Live! Cam Video IM Pro and Creative Live! Cam Video IM
Creative Live! Cam Video IM Pro and Creative Live! Cam Video IM also enjoyed a premium upgrade in the new series in terms of features and design. Creative Live! Cam Video IM Pro now comes with an integrated noise-cancellation microphone and USB Plug-and-Play feature. The image quality has also been remarkably boosted in terms of colours, frame-rates, as well as low-lighting performance. Creative Live! Cam Video IM now comes with a built-in microphone to allow seamless and hands-free communications without any dangling cables. Users will be pleased to know that both Creative Live! Cam Video IM Pro and Creative Live! Cam Video IM have reduced their form factors by a whopping 50%! With the more compact and sleek design, the webcams now look even more befitting on any desktop LCD panel or notebook screen.

Creative Live! Cam Vista IM
The new Creative Live! Cam Vista IM is now enhanced with a new snapshot button and built-in microphone, excellent as a no-frills webcam for users who seek quality with affordability.

Creative Live! Cam Notebook Pro
The new Creative Live! Cam Notebook Pro now sports a new glossy black look as well as an integrated microphone. Bundled with a new slim hard casing that has a smart cable management system to help users store the webcam safely and conveniently, Creative Live! Cam Notebook Pro is perfect for people constantly on the go.

Creative Live! Cam - Innovative Softwares
Together with the new webcams, Creative also released three new software applications that are set to change the way people use webcams. Creative Live! Cam FaceSecure is an innovative software that uses its facial recognition software engine along with a webcam to authenticate a user during Windows login, instead of the usual Windows password prompt. It provides a quicker and more convenient login process, especially for multiple users who share a common PC. Available only for the Creative Live! Cam Optia series webcams, existing users of Creative Live! Cam Optia and Creative Live! Cam Optia AF can download the Creative Live! Cam FaceSecure software from the Creative website.

Creative Live! Cam Avatar is an innovative software that allows users to use available 3D avatars to replace themselves during a video chat. These 3D avatars can mimic lip movements by detecting voice signals captured through the webcam's integrated microphone and will even respond to the users' movements for added realism. For a hilarious touch, users can even add emotions to them! To create their very own 3D avatars, users can use the complementary software, Creative Live! Cam Avatar Creator. By using the digital frontal image of anyone or anything with a pair of eyes and a mouth, users can create their own 3D avatars in 3 simple steps. The possibilities are endless! Creative Live! Cam Avatar and Creative Live! Cam Avatar Creator are bundled only with Creative Live! Cam Optia Pro, Creative Live! Cam Video IM Pro and Creative Live! Cam Notebook Ultra. Also available for the Creative Live! Cam Optia series webcams, existing users of Creative Live! Cam Optia and Creative Live! Cam Optia AF can obtain the software via the Software AutoUpdate feature at the Creative website.

Parents will also be pleased to know that all the webcams in the new Creative Live! Cam series have been fitted with the Parental Control feature that allows the webcam to be locked through a password, preventing any unauthorised usage.

Pricing and Availability
Creative Live! Cam Video IM and Creative Live! Cam Notebook Pro will debut at the upcoming Creative Warehouse Sale at The CREATIVE Store at International Business Park from 16 - 18 November 2007 while Creative Live! Cam Video IM Pro is expected to be available in Singapore in December 2007. The remaining webcams in the new series are currently available from October 2007 at The CREATIVE Stores at Marina Square, Plaza Singapura and International Business Park, the online store at sg.store.creative.com and authorised dealers in Singapore at the following suggested retail prices. For more information, please visit www.asia.creative.com.

  • Creative Live! Cam Optia Pro S$129.00 (US$79.99)
  • Creative Live! Cam Notebook Ultra S$129.00 (US$79.99)
  • Creative Live! Cam Notebook Pro S$49.00 (US$39.99)
  • Creative Live! Cam Notebook S$29.00 (US$19.99)
  • Creative Live! Cam Video IM Pro S$89.00 (US$49.99)
  • Creative Live! Cam Video IM S$49.00 (US$29.99)
  • Creative Live! Cam Vista IM S$29.00 (US$19.99)

About Creative
Creative is a worldwide leader in digital entertainment products. Famous for its Sound Blaster sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed ZEN™ portable audio and media players. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment -- anytime, anywhere.

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This announcement relates to products launched in Asia Pacific. Availability is subject to change without notice and may differ elsewhere in the world according to local factors and requirements. Sound Blaster, ZEN and Live are trademarks or registered trademarks of Creative Technology Ltd. in the United States and/or other countries. All other brand or product names are trademarks of their respective owners.