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Creative Introduces MuVo® T100 - A Tiny and Lightweight MP3 Player with USB Connector that Offers Ultra Convenience

SINGAPORE - September 26, 2007 - Creative Technology Ltd., a worldwide leader in digital entertainment products, today introduced Creative MuVo® T100, a tiny, lightweight MP3 player with built-in USB connector that allows easy transfer of music and data without a cable. Creative MuVo T100 also offers instant Plug-n-Play without the need for software. Coupled with a one-touch bass boost button, Creative MuVo T100 is the ultra convenient MP3 player with thumbdrive feature.

Weighing a mere 17.8 grams in a slim long design with dimensions of only 25 x 77.5 x 8.9 mm, Creative MuVo T100 is available in 2GB and 4GB models and comes in glossy colours of black, white, blue and pink. Playing music on Creative MuVo T100 is effortless with playback available in Repeat or Shuffle All mode. Packed with a rechargeable battery, users can enjoy up to 10 hours of audio playback on a single charge. Compatible music formats include MP3, WMA, WAV and Audible formats.

Pricing and Availability
Creative MuVo T100 will be available exclusively at The CREATIVE Stores at Marina Square, Plaza Singapura and International Business Park and the online store at sg.store.creative.com in Singapore at the end of October 2007 at the suggested retail prices of S$89.00 and S$149.00 for the 2GB and 4GB models respectively.

About Creative
Creative is a worldwide leader in digital entertainment products. Famous for its Sound Blaster® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed ZEN™ portable audio and media players. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment -- anytime, anywhere.

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This announcement relates to products launched in Asia Pacific. Availability is subject to change without notice and may differ elsewhere in the world according to local factors and requirements. MuVo, Sound Blaster and ZEN are trademarks or registered trademarks of Creative Technology Ltd. in the United States and/or other countries. All other brand or product names are trademarks of their respective owners.