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Creative Brings Music to Life with Aurvana Live! Headphones

Revolutionary Acoustics Together with Avant-Garde Styling Deliver A Rich and Realistic Music Listening Experience

SINGAPORE - September 18, 2007 - Creative Technology Ltd., a worldwide leader in digital entertainment products, today announced Creative Aurvana Live! Headphones. Lightweight in design and ergonomically fitting, these headphones bring the scintillating experience of a 'live' performance to music lovers wherever they go. Creative Aurvana Live! Headphones are perfect when listening to portable music on the move or enjoying home entertainment. Creative Aurvana Live! Headphones return the vibrancy in all music playback, delivering a rich and lifelike listening experience for users.

Creative Aurvana Live! Headphones combine revolutionary driver technology with pro-quality acoustic tuning. The specially shaped earcups ensure accurate sound projection, incorporating soft earpads which effectively seal out external noise, while a cushioned headband ensures many hours of comfort. Creative Aurvana Live! Headphones incorporate accurate 40mm Neodymium magnet drivers with ultra-thin bio-cellulose diaphragms for faithful sound reproduction. The bio-cellulose diaphragms can deliver the same sound velocity as aluminium or titanium diaphragms while adding the warmer and more delicate sound of paper diaphragms. The result is crystal-clear, detailed highs coupled with remarkable deep and rich bass tones. The use of high-purity Oxygen-Free Copper cable and a gold-plated plug for precise sound delivery further augment this exciting technology.

“Creative Aurvana Live! Headphones are constructed with revolutionary driver technology and in-depth acoustic tuning. They deliver a natural and faithful audio presentation akin to a live performance,” says Joseph Liow, General Manager, Creative Labs Asia. “These stylish headphones also come with premium soft leatherette earpads and headband that allow users to immerse comfortably in your music for prolonged periods.”

The features and benefits of Creative Aurvana Live! Headphones include:

  • 40mm Neodymium magnet driver with composite bio-cellulose diaphragm for a faithful and natural playback.
  • Optimally contoured earcups to minimise internal sound distortion and offer accurate playback.
  • High-grade soft, supple leatherette earpads provide an excellent seal against external noise while offering unmatched comfort for an extended duration.
  • Aesthetic and lightweight design caters to music enthusiasts for use at home or when on the move.
  • High-purity Oxygen-Free Copper (OFC) cable with gold-plated plug deliver pristine performance.
  • 1.5m (5 ft) extension cable and 6.3mm (ΒΌ inch) adapter for connection to home stereo equipment.
  • Convenient microfiber travel pouch for easy storage and use as an earcup polisher.

Pricing and Availability
At a suggested retail price of S$249.00 (US$149.99), Creative Aurvana Live! Headphones will be available by early October in Singapore at The CREATIVE Stores at Marina Square, Plaza Singapura and International Business Park and the online store at sg.store.creative.com.

For more information about Creative Aurvana Live! Headphones, please visit www.asia.creative.com or www.creative-aurvana.com.

About Creative
Creative is a worldwide leader in digital entertainment products. Famous for its Sound Blaster sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed ZEN™ portable audio and media players. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment -- anytime, anywhere.

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This announcement relates to products launched in Asia Pacific. Availability is subject to change without notice and may differ elsewhere in the world according to local factors and requirements. Sound Blaster, Aurvana and ZEN are trademarks or registered trademarks of Creative Technology Ltd. in the United States and/or other countries. All other brand or product names are trademarks of their respective owners.