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Creative Introduces Aurvana X-Fi® Noise-Canceling Headphones - Featuring X-Fi® Audio Technologies to Improve Audio Playback for the iPhone™, iPod® and any other Portable Entertainment Device

SINGAPORE - September 18, 2007 - Creative Technology Ltd., a worldwide leader in digital entertainment products, today announced that its X-Fi® audio technology will be available in noise-canceling headphones that improve audio playback for the iPhone™, iPod®, PC, Mac®, PSP®, and other portable entertainment devices. The Creative Aurvana X-Fi Noise-Canceling Headphones are the world's first noise-canceling headphones to feature award-winning X-Fi Xtreme Fidelity™ audio technologies to enhance audio playback and deliver virtual surround sound. Priced at S$499.00 (US$299.99), the Creative Aurvana X-Fi Noise-Canceling Headphones will be available in Singapore from early October.

“The Aurvana X-Fi Noise-Canceling Headphones, with our X-Fi Crystalizer® and X-Fi CMSS-3D® technologies that dramatically improve audio playback, provide so much more than the noise cancellation in Bose headphones,” said Steve Erickson, vice president of audio for Creative. “Noise cancellation sets the stage for an excellent listening experience, and the X-Fi audio technologies up-convert MP3 and AAC music to bring out the best in music and movies.”

The Creative X-Fi Crystalizer utilises algorithms to make any digital audio sound better by intelligently and selectively restoring the highs and lows that were lost during MP3 or other compression. The Creative X-Fi CMSS-3D virtually transforms stereo headphone playback into the more enjoyable and immersive listening experience of a surround sound speaker system. Movies sound like they are played on a home theatre system instead of being trapped between the listener's ears.

The Creative Aurvana X-Fi Noise-Canceling Headphones reduce up to 90 percent of ambient noise and feature memory foam that moulds to the user's ears, providing hours of comfortable listening during a long flight or workday at the office. Users can independently select noise cancellation, X-Fi Crystalizer, X-Fi CMSS-3D and volume with convenient controls on the headphones. All of the technologies can be enjoyed together for up to nine hours from two AAA batteries, and unlike most competing headphones, the Creative Aurvana X-Fi Noise-Canceling Headphones can also function without power.

Each set of the Creative Aurvana X-Fi Noise-Canceling Headphones includes an iPhone-compatible cable in addition to a hard carrying case for secure transport.

Additional product specifications of the Creative Aurvana X-Fi Noise-Canceling Headphones include:

  • 40mm Neodymium magnet drivers
  • Frequency Response: 20Hz-20kHz
  • Impedance: 450ohms (on), 72ohms (off)
  • Sensitivity (1kHz): 105dB/mW (on), 95dB/mW (off)
  • Noise Reduction Level: 20dB
  • Oxygen-Free Copper cables
  • Gold-plated connectors, including airline adapter
  • 1.5m (5 ft) standard cable and 1.5m (5 ft) extension (iPhone compatible)

Pricing and Availability
The Creative Aurvana X-Fi Noise-Canceling Headphones will be available in Singapore at The CREATIVE Stores at Marina Square, Plaza Singapura and International Business Park and the online store at sg.store.creative.com at a suggested retail price of S$499.00 (US$ 299.99) from early October onwards.

For more information about the Creative Aurvana X-Fi Noise-Canceling Headphones, please visit www.asia.creative.com or www.creative-aurvana.com.

About Creative
Creative is a worldwide leader in digital entertainment products. Famous for its Sound Blaster sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed ZEN™ portable audio and media players. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment -- anytime, anywhere.

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This announcement relates to products launched in Asia Pacific. Availability is subject to change without notice and may differ elsewhere in the world according to local factors and requirements. Xtreme Fidelity, X-Fi, X-Fi Crystalizer, X-Fi CMSS-3D and Sound Blaster, Aurvana and ZEN are trademarks or registered trademarks of Creative Technology Ltd. in the United States and/or other countries. All other brand or product names are trademarks of their respective owners.