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Enjoy Premium Quality Sound with the Popular Creative Aurvana™ In-Ear Earphones - Now Available in Chic White Colour

SINGAPORE - May 22, 2007 - Creative Technology Ltd. (NASDAQ: CREAF), a worldwide leader in digital entertainment products, today announced that the Creative Aurvana™ In-Ear Earphones is now available in chic white colour, following the overwhelming success of the original black Aurvana In-Ear Earphones. Like its black equivalent, these premium earphones encompass an ergonomic design and high quality acoustic components. The Creative Aurvana In-Ear Earphones deliver an immersive and detailed audio performance that adds renewed vigour and punch to the music listening experience of users.

The high-fidelity Creative Aurvana In-Ear Earphones are powered by a set of high precision Balanced Armature drivers, delivering precise audio reproduction ideal for critical listening or music monitoring. The earphones also feature AuraSeal™ noise isolation technology which significantly helps reduce up to 90% of ambient noise. Furthermore, the specially-selected contoured silicone rubber earbuds provide users with maximum noise-isolation and comfort during prolonged periods of time.

At just 13g, the Creative Aurvana In-Ear Earphones are also the lightest set of earphones in its class. The sleek and compact travel case allows users to conveniently carry these earphones everywhere they go. The included airplane adaptor fits perfectly into the seat socket of planes. By isolating ambient noise, in-flight entertainment will now sound sharper and more detailed.
The Creative Aurvana In-Ear Earphones are bundled with two sets of interchangeable earbuds in three sizes, a sleek and compact travel case, an airplane adapter and a cleaning tool. They are an ideal companion for any MP3 or portable media player like the Creative ZEN series MP3 players or the iPods.

Pricing and Availability
The suggested retail price of the Creative Aurvana In-Ear Earphones is S$169.00 (US$99.99).
The earphones in the new chic white colour will premiere in Singapore at the 3-day Creative Warehouse Sale which will be held from 25 - 27 May 2007 at The CREATIVE Store at Creative's Headquarters at the International Business Park, as well as The CREATIVE Stores at Marina Square and Plaza Singapura from 25 May 2007 onwards. They will be available in mid June 2007 at major retail stores in Singapore. For more information, please visit www.asia.creative.com.

About Creative
Creative (NASDAQ: CREAF) is a worldwide leader in digital entertainment products. Famous for its Sound Blaster sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed ZEN™ portable audio and media players. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment -- anytime, anywhere.

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This announcement relates to products launched in Asia Pacific. The product names, content, prices and availability are subject to change and may differ elsewhere in the world according to local factors and requirements. Creative and the Creative logo are registered trademarks of Creative Technology Ltd. in the U.S. and other countries. All other brand and product names are trademarks or registered trademarks of their respective holders.