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Creative Creates New Waves with ZEN Wav, a Video, Photo and MP3 Player Designed with Built-in Stereo Speakers

SINGAPORE - May 22, 2007 - Creative (NASDAQ: CREAF), a worldwide leader in digital entertainment products, today introduced Creative ZEN Wav, a new video, photo and MP3 player specially designed with built-in stereo speakers and a bundled Creative ZEN Wav Acoustic Stand that let users enjoy an enhanced listening experience and share their favourite music and videos out loud with their friends on the go. This lightweight multi-talented player is also a perfect travel companion as it is equipped with FM radio, voice recorder, a world clock with alarm functions allowing users to listen and even wake up to their favourite music or radio station on business trips or on vacations. The silver player is available now in 2GB capacity.

Creative ZEN Wav is also able to morph into an instant mini portable boombox when it is docked in the bundled Creative ZEN Wav Acoustic Stand. The stand features a contoured design that enhances the acoustic output of music from the built-in speakers by concentrating the sound field to bring out a distinctive timbre tone for a sensational listening experience. The inner surface of the stand is specially designed to protect the player from abrasion through day-to-day usage by the incorporation of special padded cushions. The acoustic stand blends in well anywhere, whether at the office, at home or even at a family barbeque.

Transferring music to Creative ZEN Wav is also a breeze. Creative ZEN Wav allows recording directly from CDs or other audio sources with line-in recording in WMA format. The audio quality is also kept at its best with the 8 preset equalisers and 5 band equaliser. Creative ZEN Wav boasts up to 30 hours of playtime with earphones and up to 20 hours of playtime when using the built-in stereo speakers.

In addition, Creative ZEN Wav also has new features such as a Volume Limiter and an E-book function which allows users to read their E-book text file and listen to their favourite music at the same time.

Pricing and Availability
Creative ZEN Wav will premiere in Singapore at the Creative Warehouse Sale on 25 May 2007 at The CREATIVE Store at International Business Park and also at The CREATIVE Stores at Marina Square and Plaza Singapura. It is sold exclusively in The CREATIVE Stores and on the online store at sg.store.creative.com at the suggested retail price of S$179 for the silver 2GB model. For more information on Creative ZEN Wav and other products, please visit www.asia.creative.com.

About Creative
Creative (NASDAQ: CREAF) is a worldwide leader in digital entertainment products. Famous for its Sound Blaster sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed ZEN™ portable audio and media players. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment -- anytime, anywhere.

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This announcement relates to products launched in Asia Pacific. The product names, content, prices and availability are subject to change and may differ elsewhere in the world according to local factors and requirements. Creative and the Creative logo are registered trademarks of Creative Technology Ltd. in the U.S. and other countries. All other brand and product names are trademarks or registered trademarks of their respective holders.