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Creative Introduces Aurvana DJ Headphones

Stylish and Versatile Home Studio Monitoring Headphones For Music Enjoyment

SINGAPORE - 4 April, 2007 - Creative Technology Ltd. (NASDAQ: CREAF), a worldwide leader in digital entertainment products, today announced the Creative Aurvana DJ Headphones. Sophistically designed with brushed metal and diamond-cut finishing, these powerful headphones offer precise audio reproduction for discerning music listeners, DJ mixes and home studio monitoring use. Built for ultra-comfort using high-grade acoustic components, the Creative Aurvana DJ Headphones are ideal companion products for any MP3 or portable media players with a regular headphone jack. It also perfectly complements Creative's latest range of X-Fi Xtreme Fidelity™ audio systems, offering a truly remarkable listening experience.

"The captivating Creative Aurvana DJ Headphones follow after the launch of our award-winning Creative Aurvana In-Ear Earphones to bring forth Creative's leadership in offering premium performance personal audio products to complement the demands of today's digital music. The Creative Aurvana DJ Headphones are designed with high performance and optimal comfort in mind. The powerful yet lightweight Neodymium drivers with Copper-Clad Aluminium Wire voice coils allow the headphones to accurately reproduce music or sound from any media source. The plush leatherette earpads significantly reduce ambient noise, making the headphones ideal for use in a noisy club environment or in the quiet comfort of your home. These headphones leverage on Creative's decades of audio expertise to deliver pristine audio quality from any audio equipment such as DJ consoles, mixers and portable audio or media players," said Joseph Liow, Vice President, Personal Digital Entertainment Products of Creative Technology Ltd.

Key Features and Benefits of Creative Aurvana DJ Headphones

  • Acoustically-tuned 40mm Neodymium drivers with Copper-Clad Aluminum Wire (CCAW) voice coils for accurate and linear response.
  • Angled earcups optimally direct sound into the ear canal.
  • The Circum-Aural closed-back design with comfortable leatherette ear-pads ensures excellent noise isolation.
  • Adjustable headband with comfortable padding for extended hours of music enjoyment.
  • 180-degree vertical swivel earcups with DJ-friendly rubber grip for easy monitoring of music mixes.
  • High-purity Oxygen-Free Copper (OFC) cable and gold-plated plugs give users clear audio playback at all times. The single-sided coiled cable facilitates DJ or home studio monitoring use.

The Creative Aurvana DJ Headphones can be paired with the high-fidelity Creative X-Fi audio solutions such as Creative Xmod, Creative X-Fi Sound System Z600 and any MP3 or portable media players with a regular headphone jack, including Creative's latest ZEN series of MP3 players such as the Creative ZEN Vision W, Creative ZEN Vision:M and Creative ZEN V Plus.

Pricing and Availability
The Creative Aurvana DJ Headphones are available now in retail stores in Singapore at a suggested retail price of S$169.00. For more information, please visit www.asia.creative.com.

About Creative
Creative (NASDAQ: CREAF) is a worldwide leader in digital entertainment products. Famous for its Sound Blaster sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed ZEN™ portable audio and media players. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment -- anytime, anywhere.

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This announcement relates to products launched in Asia Pacific. Availability is subject to change without notice and may differ elsewhere in the world according to local factors and requirements. Creative Xmod, Xtreme Fidelity, X-Fi, X-Fi Crystalizer, X-Fi CMSS-3D and Sound Blaster are trademarks or registered trademarks of Creative Technology Ltd. in the United States and/or other countries. All other brand or product names are trademarks of their respective owners.