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MEDIA ALERT - Creative Introduces Wireless Headphones SE2300 - Portable Bluetooth Headphones Perfect for Music on the Go

Ergonomic Headphones with Intuitive Controls Offer Users Hassle-Free Wireless Music

Creative (NASDAQ: CREAF), a worldwide leader in digital entertainment products, today announced the Creative Wireless Headphones SE2300. For added convenience, the Creative Wireless Headphones SE2300 features a cool lightweight design, user-friendly controls and advanced Bluetooth technology.

The trendy Creative Wireless Headphones SE2300 is great for MP3 music on the go, as it is designed for maximum flexibility and portability. With a lightweight clip-on design, users are given a greater sense of style and comfort without the hassle of a headband.

The Creative Wireless Headphones SE2300 comes equipped with an audio transmitter that can wirelessly operate up to a range of 10 metres* and allow users to control their headphone volume with ease. The automatic pairing between the Creative Wireless Headphones SE2300 and audio transmitter creates an instant plug-and-play experience for users. Bluetooth technology's Advanced Audio Distribution Profile (A2DP) allows the Creative Wireless Headphones SE2300 to be easily sync to any USB Bluetooth dongle, Bluetooth-enabled PC or PDA. Users can use the in-built Audio/Video Remote Control Profile (AVRCP) to control their favourite music tracks as well.

A built in-rechargeable Li-Ion battery allows up to 8 hours* of music listening enjoyment. In addition, the Creative Wireless Headphones SE2300 emits a beeping sound when its battery levels are low. It can be charged using either an AC outlet or USB port, and even has a unique energy-saving feature that allows it to automatically power itself down whenever the Bluetooth link is dropped.

The Creative ZEN Vision W portable media player, Creative ZEN Vision:M and Creative ZEN V series MP3 players are ideal companion products which users can choose to pair with the Creative Wireless Headphones SE2300.

Pricing and Availability
The Creative Wireless Headphones SE2300 is available this month in major retail outlets in Singapore at a suggested retail price of US$99.99. For more information, please visit www.asia.creative.com.

About Creative
Creative (NASDAQ: CREAF) is a worldwide leader in digital entertainment products. Famous for its Sound Blaster sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed ZEN™ portable audio and media players. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment -- anytime, anywhere.

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This announcement relates to products launched in Asia Pacific. The product names, content, prices and availability are subject to change and may differ elsewhere in the world according to local factors and requirements. Creative and the Creative logo are registered trademarks of Creative Technology Ltd. in the U.S. and other countries. All other brand and product names are trademarks or registered trademarks of their respective holders

* Depending on usage environment and operation mode.