Press Relations

Press Releases

Creative Announces Live!® Cam Doodling and Live!® Cam FX Creator - Next-Generation Tools for Customising and Personalising Video Calls and Online Videos

Live!® Cam Doodling Provides Real-Time Customisable Drawing on Video Stream and Live!® Cam FX Creator Creates Unlimited Personalised Video Effects

SINGAPORE - November 2, 2006 - Creative Technology Ltd. (NASDAQ: CREAF), a worldwide leader in digital entertainment products, today announced the Creative Live!® Cam Doodling and Creative Live!® Cam FX Creator, which extend the functionality of the Creative Advanced Video FX to the next level of customisation and personalisation. The Creative Advanced Video FX software is a previously released, international patent-ready technology that recognises facial features and maps to them a number of two-dimensional video effects like masks, hats, eyewear and wigs. With the addition of these new tools, Creative webcam customers are now able to add their own personal touch on top of these video effects and even create their own video effects.

With the launch of the new software, Creative customers are able to do on-the-fly drawing on their videos and create truly unique and personalised video effects for their video calls and online videos. Available now for download, the Creative Live! Cam Doodling and Creative Live! Cam FX Creator work with all Creative Live! Cam webcams that are shipped with the Creative Advanced Video FX software. The Creative Live! Cam Doodling allows people to doodle on their video images in any of the popular Instant Messaging applications like Windows Live Messenger, Yahoo Messenger and Skype. With seven different types of pens to write cute messages or draw clown makeup on themselves, users can have a fun and engaging real-time expression of their moods and feelings in their own style. The Creative Live! Cam FX Creator is an editor that allows users to add their own truly unique feel and touch to their video calls and online videos by creating unlimited personalised video effects from their own selection of images, be it photos, screenshots or scans. All these created video effects can be added to their repertoire of video effects in the Creative Advanced Video FX and used for future video calls or online videos. Videos enhanced with the Creative Advanced Video FX and Creative Live! Cam Doodling as well as video effects created through the Creative Live! Cam FX Creator can be captured and uploaded online or shared via e-mail.

"With the explosion of online videos created and posted by users in such large numbers, everybody is looking for tools to differentiate their creation and stand out from the crowd. The Creative Live! Cam Doodling and Creative Live! Cam FX Creator make it easy for anyone to create a personalised video with their own special effects," said Dr Jeff Stoen, GM of Video and Imaging Business Unit. "By adding these new technologies to Creative's Advanced Video FX effects toolkit, we aim to give users total creative freedom to come up with their own effects for a truly unique video experience."

The technology behind the Creative Advanced Video FX includes advanced video and imaging techniques like facial-tracking, motion detection and image processing and animation. With the Creative Advanced Video FX facial-tracking engine, users can create funny virtual accessories like hilarious hairdos or outlandish eyewear that attach to the person in front of the webcam in real-time without the need of a physical prop. Users can also interact with the videos by using their motions to stir up water droplets or smear "mud" on the videos by simply waving their hands in the air. Adding an animation to the video is another type of video effect that also provides Creative webcam users with plenty of fun and interactivity.

Pricing and Availability
The Creative Live! Cam Doodling and Creative Live! Cam FX Creator software will be available for free download today for all customers who have bought Creative Live! Cam webcams bundled with the Creative Advanced Video FX software. Additional video effects will be made available through the Creative website at no additional charge. Premium payable video effects are also available through Creative's partner, EyePower Games. For more information, please visit www.creative.com/webcam.

About Creative
Creative (NASDAQ: CREAF) is a worldwide leader in digital entertainment products. Famous for its Sound Blaster sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed ZEN™ portable audio and media players. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment -- anytime, anywhere.

# # #

This announcement relates to products launched in Asia Pacific. The product names, content, prices and availability are subject to change and may differ elsewhere in the world according to local factors and requirements. Creative and the Creative logo are registered trademarks of Creative Technology Ltd. in the U.S. and other countries. All other brand and product names are trademarks or registered trademarks of their respective holders.