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MEDIA ALERT - Creative Introduces MuVo® V100 - Affordable All-In-One MP3 Player and USB Flash Drive with Lyrics Display Function

Creative (NASDAQ: CREAF), a worldwide leader in digital entertainment products, today introduced the Creative MuVo® V100 digital audio player featuring a removable USB flash drive that offers the ultimate convenience. Available in 2GB capacity, the Creative MuVo V100 comes in pure white and will hit retail stores in Singapore at end September 2006 at a suggested retail price of S$149.00.

Weighing only 33g and measuring 74.5 x 36.5 x 15mm, the Creative MuVo V100 is small, lightweight and offers skip-free music. The Creative MuVo V100 also features Creative's innovative integrated USB flash drive design that offers consumers the ultimate convenience in file transfer. Simply slide the player apart and plug the USB flash drive into your PC for music where it will be recognized as a removable drive. No cables required!

True to Creative's rich audio heritage, the Creative MuVo V100 boasts superior audio quality, a bass boost, 4 EQ presets and 5 band custom equalizer. It plays MP3 and WMA tracks, and features an impressive battery life of 18 hours with one AAA battery. To enhance your music enjoyment, the Creative MuVo V100 offers a lyrics display function so you can belt it out with your favourite artistes. With the built-in microphone, users can also record live audio - use it to record quick reminders, lectures, meetings and seminars.

The Creative MuVo V100 features a "Favorite" mode that lets users create playlists on the move without the need of a PC or special software.

Although the Creative MuVo V100 does not require software, the player comes bundled with Creative Media Explorer software. Creative Media Explorer lets you transfer music from CDs or your PC to the player in the familiar "Windows® Explorer" environment, which is ideal for beginners.

For more information on the Creative MuVo V100 and Creative products, please visit www.asia.creative.com.

About Creative
Creative (NASDAQ: CREAF) is a worldwide leader in digital entertainment products for PC users. Famous for its Sound Blaster® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed ZEN™ and MuVo® portable audio players. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment - anytime, anywhere.

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This announcement relates to products launched in Asia Pacific. The product names, content, prices and availability are subject to change and may differ elsewhere in the world according to local factors and requirements. Creative and the Creative logo are registered trademarks of Creative Technology Ltd. in the U.S. and other countries. All other brand and product names are trademarks or registered trademarks of their respective holders.