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Creative Goes Green with a Trendy New Way to Listen to Music with the TravelSound PoPz™ Speakers

Travel-Size Companion Speakers for Great-Sounding MP3 Music Without Batteries

SINGAPORE - August 2, 2006 - Creative (NASDAQ: CREAF), a worldwide leader in digital entertainment products, today announced an entirely new category of great-sounding portable, battery-free speakers with the introduction of Creative TravelSound PoPz™ speakers, ideal for music enthusiasts on the move. Designed with a patent-pending EZ-zip™ cable management, these hip speakers can easily function as an audio output device or even a fashion accessory because its pouch is interchangeable. Compact and durable, these speakers can be conveniently carried by users wherever they go. Once connected to a portable audio player, this lightweight system will certainly revolutionize the way consumers listen to music, yet without the need of any batteries! The Creative PoPz speaker system is now available at major retail outlets for only S$49.00.

An in-built proprietary high-sensitivity micro driver within Creative TravelSound PoPz speakers helps harness unsurpassed rich sounds, enhancing the consumer's overall audio experience. Drawing its power only from the portable music player without significantly affecting playtime yet producing great sounds, consumers will never have to worry about buying batteries ever again. When Creative PoPz speakers are connected to the ZEN™ Neeon 2 MP3 player, users can instantly enjoy personal music, without the hassle of wearing any headphones. Creative PoPz speakers is the perfect music companion for the Creative ZEN Neeon 2, which has a 1.5" colour display, audio and video playback capabilities and personable Creative Stik-On™ skins.

"With the Creative TravelSound PoPz speakers, we have designed a great speaker system that is environmentally-friendly and trendy without any complex wires, cables or batteries. This gives consumers an unobstructed bond with their music," said Joseph Liow, Vice President of Creative Technology Ltd and General Manager of Creative Labs Asia. "This is a truly remarkable portable speaker system that is both hassle-free and extremely easy to use. Consumers will rejoice in the fact that these chic speakers have changeable pouches that are easy to remove and can be styled in any way possible!"

Pricing and Availability
Creative TravelSound PoPz speakers system is now available in 4 refreshing interchangeable colours (Grey, Blue, Pink and Black) at a retail price of S$49.00.

About Creative
Creative (Nasdaq: CREAF) is a worldwide leader in digital entertainment products for PC users. Famous for its Sound Blaster® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed ZEN™ and MuVo portable audio players. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment - anytime, anywhere.

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This announcement relates to products launched in the Asia Pacific. The product names, prices and availability are subject to change without notice and may differ elsewhere in the world according to local factors and requirements. Sound Blaster and MuVo are trademarks or registered trademarks of Creative Technology Ltd. in the United States and/or other countries. All other brand or product names mentioned herein are trademarks of their respective holders and are hereby recognized as such.