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Creative Wins Three Prestigious 'RED DOT' Design Awards

ZEN Vision:M, ZEN Vision Portable Media Players and TravelSound 400 Portable Speakers Win Global Recognition for Design Quality and Innovation

SINGAPORE - May 31, 2006 - Creative Technology Ltd. (NASDAQ: CREAF), the worldwide leader in digital entertainment products today announces that three of its products - the ZEN Vision:M, ZEN Vision portable media players and the TravelSound 400 portable speakers - have won Red Dot awards. Presented annually for superior design quality and innovation by the Essen Design Zentrum Nordrhein Westfalen, in Germany, Red Dot has recognised outstanding design since 1955 and its awards are regarded as among the world's most prestigious, with thousands of entries each year.

The jury's criteria included functionality, formal quality, ergonomics, durability, symbolic and emotional content, clarity of function and ecological compatibility. Jurors were impressed with the overall very high quality standards of the submitted products, which came from 41 countries. "Many companies participating in the Red Dot design award have been successfully investing in innovation and design for a long time in order to stand out from the competition and to convey their brand values," explains Professor Dr. Peter Zec, initiator of the Red Dot design award and president of the International Design Association ICSID. "However, creativity by itself is not enough; the products also have to be of high quality. And it is also the task of design to communicate this quality."

"Creative has a very strong history of driving market trends and adopting design approaches that address the needs and lifestyle choices of different people," comments Sim Wong Hoo, Chairman and CEO of Creative. "We began as a company designing products for PC-based entertainment, but we have made the transition to a major provider of personal entertainment solutions in which design is a key element.

"Our three winning products were developed by our own Industrial Design team, which we encourage to search the world for emerging trends, tastes and consumer cultures. This investment is earning significant rewards in the design quality of our products, their appeal to consumers, and in professional recognition. Awards such as Red Dot show that we are on the right track for continuing achievement in this important area."

Three Award-Winning Products

  • ZEN Vision:M - Creative's ZEN Vision:M combines the ergonomic design of Creative's ZEN family with an advanced LCD screen that can display over 262,144 colours to give excellent performance with video and stills in a wide range of formats. Its hard disk can store up to 120 hours of video, up to 15,000 songs* or tens of thousands of photos. The TV-compatible interface makes sharing images and videos easy and the rechargeable battery delivers video playtimes up to four hours, up to 14 when playing music.
  • ZEN Vision - Creative's ZEN Vision enables people to enjoy video, music and photos on the move. Its hard disk holds up to 15,000 songs,* tens of thousands of photos or up to 120 hours of digital video, and its Plug&View™ Compact Flash I/II slot enables photos and video to be transferred from digital cameras and shared on its 3.7-inch high-resolution SharpPix™ screen. The ZEN Vision supports multiple video formats and includes versatile connectivity to home entertainment systems.
  • TravelSound 400 - The TravelSound 400 portable speaker system delivers great-sounding audio on the go from MP3 players. Its dual 1-inch Titanium microdrivers produce 4 Watts RMS of sound and can be rotated out of the way for protection during travelling. The Wide Stereo feature broadens the sound stage and standard AAA batteries will support up to 35 hours playtime.

*Based on four-minute songs at 64Kbps in WMA.

Award Ceremony and Special Exhibition
The award ceremony will take place on 26 June 2006 in the Essen Aalto Theatre. The awardwinning works will be on display in the special exhibition ‘Design on stage - winners Red Dot award: product design 2006' from 27 June to 23 July 2006 in the Red Dot design museum in Essen, Germany, which houses the largest permanent exhibition of contemporary design worldwide.

The Red Dot Jury
Prof. Werner Aisslinger, Studio Aisslinger, Germany
Masayo Ave, Italy/Japan
Martin Bergmann, EOOS Design GmbH, Austria
Vivian Cheng Wai Kwan, Hong Kong
Björn Dahlström, Björn Dahlström Design, Sweden
Kenji Ekuan, GK Design Group Inc., Japan
Andrea Finke-Anlauff, Geschäftsführung Mango Design, Germany
Herman Hermsen, The Netherlands
John Heskett, Hong Kong Polytechnic University, Hong Kong
Carlos Hinrichsen, Pontificia Universidad Católica de Chile, Chile
Florian Hufnagl, Die Neue Sammlung - Pinakothek der Moderne, Germany
Tapani Hyvönen, Managing Director ED-design Ltd., Finland
Chul-ho Kim, KIDP Korea Institute of Design Promotion, South Korea
Annette Lang, Germany
Kristiina Lassus, Kristiina Lassus Studio, Italy
Yasmine Mahmoudieh, mahmoudieh design, Germany /Great Britain
Giuliano Molineri, Italy
Simon Ong, Kingsmen Creatives Ltd, Singapore
Chris Redfern, Sottsass Associati Srl, Italy
Bruno Sacco, Germany
Claudio Salocchi, Italy
Dirk Schumann, Schumann - Büro für industrielle Formentwicklung, Germany
Nils Toft, Christian Bjorn Design, Denmark
Danny Venlet, Venlet Interior Architecture, Belgium

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About Creative
Creative (NASDAQ: CREAF) is a worldwide leader in digital entertainment products for PC users. Famous for its Sound Blaster® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed ZEN™ and MuVo® portable audio players. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment -- anytime, anywhere