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Creative Introduces ZenCast - Providing Thousands Of Free Audio And Video Blogs For Download To ZEN MP3 Players

Creative ZenCast Delivers Free Entertainment, News, Sports and More - Users can even Create and Post their Own Shows

MILPITAS, Calif. - January 4, 2006 - Creative Technology Ltd. (NASDAQ: CREAF), a worldwide leader in digital entertainment products, today announced ZenCast™, the new application for accessing, creating and transferring thousands of audio and video blogs for select Creative ZEN MP3 players. ZenCast will be demonstrated from Thursday, January 5 through Sunday, January 8 at the Consumer Electronics Show in Las Vegas, NV in the Creative exhibit #30742 in the South Hall of the Las Vegas Convention Center.

ZenCast provides quick and easy access to a wide range of interesting and entertaining audio and video content on the Internet. The experience begins at www.zencast.com. The ZenCast home page reveals different channels with subjects ranging from world affairs to tech gadgets to entertainment. In addition to providing categories of specific interest, ZenCast also offers a "What's New" list of audio and video blog broadcasts, and a "Today's Top 10" of popular downloads.

"ZenCast provides your one-stop destination for breaking news, entertainment, sports - all available free for download to your ZEN player," said Sim Wong Hoo, chairman and CEO of Creative. "You can even host your own show. ZenCast is like having a personal Internet TV broadcasting station, where anyone can create their own program and broadcast it to the world."

ZenCast Organizer, specifically designed by Creative, seamlessly integrates podcasts and video blogs with select ZEN players or a PC. The application enables viewing and listening to content and can be set up to manually or automatically download content to select MP3 players such as the Creative ZEN Vision:M. Users can subscribe to top name broadcasts from companies such as CNET, ESPN, RocketBoom and the Singapore Straits Times through the ZenCast Organizer, and they can specify how often fresh content is downloaded. ZenCast Organizer also enables users to browse and subscribe to channels from other online broadcast providers. A convenient Auto Sync feature can be set to immediately download content to the player or the PC.

A beta version of the Creative ZenCast Organizer is available free today for all ZEN Vision and ZEN Vision:M users. The Creative ZenCast Organizer will begin shipping with the ZEN Vision and the ZEN Vision:M in the first half of 2006. Download of the ZenCast Organizer will enable users to experience any content from www.zencast.com. For more information and software updates on Creative ZenCast, please visit www.zencast.com.

With exciting new relationships with Yahoo! Music Unlimited, Soundbuzz, DIRECTV 2Go and RocketBoom, Creative continues to provide compelling digital entertainment experiences for ZEN MP3 and media players. Creative ZEN players also support Napster to Go, Rhapsody to Go, and Music Now for music, and TiVoToGo and more for video. For information on the award-winning ZEN family of MP3 players, visit www.creative.com.

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About Creative
Creative (NASDAQ: CREAF) is a worldwide leader in digital entertainment products for PC users. Famous for its Sound Blaster® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed ZEN™ and MuVo® portable audio players. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment -- anytime, anywhere.