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Creative ZEN Vision Wins "BEST OF SHOW" Award At DigitalLife 2005

New 30GB MP3 Player with 3.7-Inch SharpPix High-Resolution 262,144-Color Screen for Photo and Video Viewing Wins in "Portable Gear" Category

SINGAPORE - October 19, 2005 - Creative (NASDAQ: CREAF), a worldwide leader in digital entertainment solutions, announced today that the new ZEN Vision MP3 player, photo viewer and digital video player won the "Best of Show" award in the "Portable Gear" category at DigitalLife 2005. Produced by Ziff Davis Media in New York City, DigitalLife is a three-day consumer event dedicated to educating consumers on what the digital lifestyle means in every aspect of life - at work, home and play.

"We're thrilled that the ZEN Vision won a major award during its first public showing at DigitalLife," said Lisa O'Malley, senior brand manager for portable media at Creative. "We received a lot of positive feedback at the show about the broad scope of music service and video support on the ZEN Vision. The music download and subscription support is a big hit. You can purchase your favorite songs from sites like Yahoo! Music, Napster and Wal-Mart.com or select from over a million songs for your ZEN Vision with a monthly subscription to Yahoo! Music Unlimited, Rhapsody or Napster To Go. For video viewing, people are really excited about the support for TivoToGo™ to enable watching TV shows on the ZEN Vision's 3.7-inch high-resolution color screen.”

Announced as the winner by PC Magazine Editor-in-Chief Michael Miller and First Looks Senior Editor Jamie Bsales, Creative was commended at the Best of Show awards ceremony for pioneering multimedia players that play music, digital photos and videos - first with the ZEN Portable Media Center and now with the ZEN Vision.

"Portable video was a big theme on the show floor, and the ZEN Vision was the best portable player we saw," said Jamie Bsales, PC Magazine First Looks Senior Editor. "It has a gorgeous 3.7-inch screen for viewing tens of thousands of photos or up to 120 hours of video."

The ZEN Vision holds up to 15,000 songs and supports a la carte music downloads from major Internet music stores, in addition to supporting music subscription services such as Napster To Go and Yahoo! Music Unlimited. The player also includes a built-in FM radio with 32 preset options, and FM recording and a host of other rich features.

The ZEN Vision can carry tens of thousands of digital photos. For sharing pictures with family and friends, a convenient composite video out connector enables stunning full-color image output on any size TV screen. The convenient Plug&View™ slot on the side of the player supports both Compact Flash Type I and Type II media. An optional Compact Flash Adapter plugs directly into the Compact Flash slot to accept the most popular memory card types including MultiMedia Card and Secure Digital, 17 variations in all.

The ZEN Vision supports a wide selection of video formats for enjoyment of movies downloaded from the Internet, including MPEG-2, MPEG-4 Simple Profile formats such as XviD, WMV, and MJPEG. The ZEN Vision also supports TiVoToGo for viewing TV content recorded on a TiVo personal video recorder, as well as digitized home movies transferred from the PC.

For more information about the ZEN Vision, visit www.creative.com.

About Creative
Creative (NASDAQ: CREAF) is a worldwide leader in digital entertainment products for PC users. Famous for its Sound Blaster® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed MuVo® and ZEN portable audio players. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment -- anytime, anywhere.

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This announcement relates to products launched in the United States. Availability is subject to change without notice and may differ elsewhere in the world according to local factors and requirements. ZEN Vision, MuVo, SharpPix, Plug&View, Sound Blaster, MuVo and ZEN are trademarks or registered trademarks of Creative Technology Ltd. in the United States and/or other countries. All other brand or product names are trademarks of their respective owners.