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Creative Announces A Breakthrough in WebCam Design

WebCam Live! Motion Combines Motorized Pan-N-Tilt Movement with a Wide-Angle Lens to deliver MaxView^TM for Unmatched 200-Degree Horizontal and 105-Degree Vertical Views

SINGAPORE - September 8, 2005 - Creative (NASDAQ: CREAF), a worldwide leader in digital entertainment solutions, today announced a breakthrough in webcam design with the WebCam Live! Motion. Featuring MaxView™, a combination of motorized Pan-n-Tilt and ViewPlus™ 76-degree wide-angle lens. The WebCam Live! Motion quietly and smoothly follows user movements during video instant messaging. Capable of capturing high-resolution panoramic images with one easy click, the WebCam Live! Motion is now available for only US$149.99 through all Creative's retail outlets.

The WebCam Live! Motion auto Pan-n-Tilt feature gives users the freedom of movement during video instant messaging with friends, family or business colleagues. The WebCam Live! Motion automatically follows users' natural movements during conversations, so they don't have to continually make manual adjustments to stay centered in the field of view. Users can select Smart Face Tracking so the WebCam Live! Motion follows the movements of one person, or they can leave it off to include the whole group and take advantage of the widest view available in a webcam. Ideal for broadband users, the Creative Live! Motion webcam incorporates true high-speed USB 2.0 for delivering crisp, high-resolution video at up to twice the video frame rates of USB 1.1 cameras.

“We previewed the WebCam Live! Motion to the media in New York and San Francisco, and people were amazed by how it seems to come to life as it physically moves to follow motion during video instant messaging or quietly spans the room to take panoramic pictures,” said Sim Wong Hoo of Creative. “Our MaxView feature combining motorized Pan-n-Tilt with our ViewPlus wide-angle lens enable people to see a bigger field of view than with any other webcam. And as much as we heard about the great performance, we heard a lot of comments about how cool the WebCam Live! Motion looks.”

The WebCam Live! Motion features a high-quality 640x480 CCD sensor for video at VGA 640 x 480 quality and software-enhanced still images of up to 1.3 megapixels. An ultra-smooth, exceptionally quiet precision pan and tilt motor enables the camera to deliver fluid video without distracting motor noise.

The WebCam Live! Motion looks great on any desktop or notebook monitor. Available in either pearl white or titanium grey with a luminescent blue glowing ring on each side, the WebCam Live! Motion commands attention as it sits atop any desktop or notebook PC. The patent-pending Multi-Attach™ base easily and securely attaches the webcam to any flat panel, CRT monitor or notebook display for optimal positioning during video instant messaging.

Creative WebCam Center
The WebCam Live! Motion includes Creative's comprehensive WebCam Center application, which enables the following:

• Capture of live video or images, including a Panoramic feature that enables capture of a full 200-degree view of any space at high resolution;
• Remote monitoring - for remotely capturing images of home or office which can be automatically uploaded to a website;
• Motion detection - to record video of any movement near the PC and e-mail an alert that motion has been detected. The video can then be broadcast or saved to the PC;
• Time lapse video - captures and replays snapshots taken over a period of time, enabling quick replay of a flower blooming or other event that would be difficult to capture in real time.

The Creative WebCam Center also enables video and pictures to be sent during conversations on Yahoo!® Messenger with a simple click of a button. Creative's complete line of webcams work seamlessly with popular instant messaging software, including Yahoo! Messenger, AIM, MSN® Messenger, and Windows® Messenger, and come with a dedicated, high-quality microphone or headset to provide superior voice quality and clarity during video instant messaging.

All Creative webcams ship with the award-winning SightSpeed software for unparalleled, seamless video and audio sync over broadband during video calls, video mail, and text messaging. The Live! Motion webcam includes One-Click Panoramic Photo Snap for taking high-resolution panoramic pictures.

The Creative WebCam Live! Motion is available in September for only US$149.99 through all Creative's retail outlets. For more information about Creative's line of high-performance web cameras visit www.asia.creative.com.

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About Creative
Creative (NASDAQ: CREAF) is a worldwide leader in digital entertainment products for PC users. Famous for its Sound Blaster® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed Zen™ and MuVo® portable audio players. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment -- anytime, anywhere.

This announcement relates to products launched in the United States. The product names, prices and availability are subject to change without notice and may differ elsewhere in the world according to local factors and requirements. Live!, MaxView, Smart Face Tracking, ViewPlus, Multi-Attach, Zen, MuVo and Sound Blaster are registered trademarks of Creative Technology Ltd. in the United States and other countries. All other brand names are trademarks of their respective owners.